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Media Language
- 1. Ben Walker A2Media RingwoodSchool Media Language Media Language refers to what we expect to see in a video and how the audience is knowledgeable this. E.g Performance, Narrative,ConceptandGoodwin These mediaspecificlanguage will oftenbe closelyconnectedtoothermediaconceptssuchas genre or narrative andcandidatesare at liberty tomake suchconnectionstoa lesserorgreaterextentin theiranswers. In Media,the word textisusedto describe anymediaproductsuchas TV, photos,adverts,films, newspaperadverts,radioprogrammesandwebpages. One of the keystounderstandingthe meaningsintextisthe use of Codes Codes Rulesor conventionsbywhichsignsare puttogethertocreate meaning. Media Language – Technical Elements: - Mise-en-scene - Camera - Sound - Editing Mise-en-scene Everythingthatappearsbefore the cameraandits arrangement.Setting, Performance,Costume, Colour,Props,Lighting,Framing Camera/Cinematography Framing: definesthe positionfromwhichthe image wascreated Angle:the angle of visionreferstothe camerasangle inrelationtothe vertical Type: Thisreferstothe shottype = long,medium, close Movement:Thisreferstothe movementof the camera= pan/track Sound Usedto tell the audience howtoreact at differentpointsinafilmorTV programmes. Distinctive soundsdevicesare usedforparticulargenre.Itisimportantinestablishthe genre foran audience andgettingtheminthe moodforwatchingsomething.
- 2. Ben Walker A2Media RingwoodSchool Editing Referstothe joiningbetweenshots The purpose of conventional editingistomake thisjoinas smoothas possible –invisible. The needfora narrative toflow,tell astory,ledto the developmentof the continuitysystemof editing. Semiotics The study of signs Ferdinand de Saussure (1857-1913) Signifier + signified = sign Signifier:the forminwhichthe signtakes - Signifier- ‘Opensign’ Signified:the conceptitrepresents - Signified:the shopisopen But inorder to workthere mustbe a sharedreference orexperience. Charles Pierce (1839-1914) Symbol – A signthat representsanobjectorconceptsolelybythe agreementof peoplewhouse it. Therefore symbolicsignshave noobviousconnectionbetweenthe signandthe object.E.gthe word dog hasno obviouslinktothe animals. Iconic – Alwaysresemblewhattheysignify. There usaphysical similarity betweenaphotograph,ora good drawing,of a dogand most people’s experience of animals. Index– Lie betweensymbolicandiconicsigns. Indexical signshave some sort of directconnectionwithwhatisbeing‘signified’.Forexample, smoke isoftenusedasan indexical signforfire andatear runningdown a face signifiessorrow. Roland Barthes (1913-1980) Bartheslookedathowsignstake on the dominantvalue systemof aparticularsocietyandmake these valuesseemnatural.The dominantvalue systemof asocietyisknownasan ideology,awayof lookingatthingssharedbythe majorityof thatsociety. Signifier–Horsehsore Signified – SignHorseshoe Signified –Good luck Signisthat horseshoe isa signof good luck. As a societywe have double createdasign.E.gif someone saysromance,youthinkof a Rose. Someone shouldactuallysayRose andthinkof love. Connotationsand denotationsare interchangeable.
- 3. Ben Walker A2Media RingwoodSchool Signscan disguise themselves,atrickthat allowsmythstostructure the meaningiof athe communicationwithoutappearingtodoso.Myths positionthe audienceinaspecificrelationship witha sign andsimultaneouslydisguise themselves. AndrewGoodwin(1992) can be relatedtoMedialanguage throughhistheoriesof his6 featuresand 5 ways.