This document provides an overview of the advertising unit. It will cover analyzing existing print and video ads, planning and producing your own print ads. Students will look at the content, style, and persuasive techniques used in ads. They will generate ideas, create proposals, and consider regulations. Students will plan their ad production, produce their own print ad, and do post-production work. They will evaluate their work throughout the unit. The overall purpose is to learn how to analyze and create persuasive ads.

1. Advertising
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2. Advertising
In the advertising unit you will learn to analyse
existing adverts before going on to plan and
produce your own advertisements.
We will look at both print and video adverts but
will only work in print.
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3. Advertising
You will have to look at the content of adverts
You will have to look at the style of adverts
You will have to look at the persuasive techniques
used in adverts
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4. Advertising
You will have to generate ideas
You will have to create proposals
You will have to consider the regulations and
codes of practice
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5. Advertising
You will have to plan your advert and your
production
You will produce you own adverts
You will carry out post-production work
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6. Advertising
You will evaluate the work that you have done at
all of the stages of the unit.
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7. Advertising
What is the purpose of an advert?
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8. Advertising
Advertising is a form of communication used to persuade an audience
(viewers, readers or listeners) to take some action with respect to products, ideas, or
services.
Most commonly, the desired result is to drive consumer behaviour with respect to a
commercial offering, although political and ideological advertising is also common.
Commercial advertisers often seek to generate increased consumption of their
products or services through "Branding," which involves the repetition of an image or
product name in an effort to associate certain qualities with the brand in the minds of
consumers.
Non-commercial advertisers who spend money to advertise items other than a
consumer product or service include political parties, interest groups, religious
organizations and governmental agencies.
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9. Advertising
Have you ever been persuaded by an advert to
buy something?
What made you want to buy it?
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10. Advertising
How does an advert make you want to buy
something?
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11. Handout
Go through the questions on your hand out fill in
the boxes.
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