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UNIT 1
What do you think about these ads?
Please take notes as we watch them.
http://adsoftheworld.com/node/33793
http://www.youtube.com/watch?v=lSggaxXUS8k
http://www.youtube.com/watch?v=OtWRCIkFl00
http://www.youtube.com/watch?v=Rlac85kpaVA
Make small groups…


Arrange yourselves in alphabetical order by your
first names (or nicknames).



Form groups of 3-4 students with those near you.
Now look at the print ads in your
group…


Who is the target audience? How do you know?



What techniques does the advertiser use to sell the product?


A funny situation



A good song



Nice-looking people



A famous person



Information about the product



Another technique



Do you think this ad is effective? Why or why not?



How could the ad be more effective?
Questions to discuss…


How do advertisers appeal to consumers? (there are
many ways we will talk about next week)



Children are a big target audience for advertisers.
Companies hope that if they start selling products to
children at an early age, children will continue to buy the
products when they are adults. Some people are against
advertising to children. They say that children should not
be targets because they are too easily affected by
advertising. What is your opinion? Should advertisers be
allowed to advertise to children? Why or why not?
Homework: Choose one of these
options…


Write a paragraph describing one of the ads you (or
someone in your group) brought. Who is the target
audience? Tell me how the company appeals to the
target audience. What makes this ad effective?



Write a paragraph stating your opinion about
advertisements targeting children. What is your opinion?
Should advertisers be allowed to target children? Why or
why not?

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  • 2. What do you think about these ads? Please take notes as we watch them. http://adsoftheworld.com/node/33793 http://www.youtube.com/watch?v=lSggaxXUS8k http://www.youtube.com/watch?v=OtWRCIkFl00 http://www.youtube.com/watch?v=Rlac85kpaVA
  • 3. Make small groups…  Arrange yourselves in alphabetical order by your first names (or nicknames).  Form groups of 3-4 students with those near you.
  • 4. Now look at the print ads in your group…  Who is the target audience? How do you know?  What techniques does the advertiser use to sell the product?  A funny situation  A good song  Nice-looking people  A famous person  Information about the product  Another technique  Do you think this ad is effective? Why or why not?  How could the ad be more effective?
  • 5. Questions to discuss…  How do advertisers appeal to consumers? (there are many ways we will talk about next week)  Children are a big target audience for advertisers. Companies hope that if they start selling products to children at an early age, children will continue to buy the products when they are adults. Some people are against advertising to children. They say that children should not be targets because they are too easily affected by advertising. What is your opinion? Should advertisers be allowed to advertise to children? Why or why not?
  • 6. Homework: Choose one of these options…  Write a paragraph describing one of the ads you (or someone in your group) brought. Who is the target audience? Tell me how the company appeals to the target audience. What makes this ad effective?  Write a paragraph stating your opinion about advertisements targeting children. What is your opinion? Should advertisers be allowed to target children? Why or why not?