1. Trust The 5 letter marketing strategy

2. T Tune in. Who cares about your business?

3. Them • Be specific about your niche • Segment your audience (prioritise 3-5 groups) • Who/what influences these groups today? • Use social media to listen • Look at what your competitors are doing online

4. R Reassure. Do they know it's you?

5. You • Be consistent in branding, colours, imagery • Choose a tone which resonates • Be recognisable on & offline • Optimise for search • Make it shareworthy

6. U Understand. Customers buy from you because ...

7. Me • What problems do you solve? • What does your customer want/need? • Use marketing to answer their questions • What does your customer consider valuable? • It's not about you, it's about them

8. S Stand for something. Why are you different?

9. Brand • What will your brand always/never do? • Do customers relate to your message? • What 1 trait do you want to be known for? • Do your employees live up to your claims? • Brand personality - people buy from people

10. T Timeline. Plan to make an impact.

11. Relationship • It's a conversation, not speed dating • Know what you're trying to achieve • Build a content calendar to check progress • Educate, collaborate, entertain, inform • Be transparent and responsive - always

12. How can I help you? www.mof3.com