eSchoola is a LMS (learning management system). Care about education and improve the student performance in terms of social and behavioral sides as phase as a marketing wise , regarding the business objective will be booking platform of schools where parents can search and select the desired school for their kids.

1. ESCHOOLA
Social Media Marketing
Strategy
BY / Eng. Ali Embaby

2. INTRO
Brand Name: eSchoola
Slogan: ‫المستقبل‬ ‫يبدأ‬ ‫حيث‬
Campaign Name: ‫أطفالنا‬ ‫مستقبل‬ ‫نرسم‬ ‫معا‬
Campaign Objective: Brand
Awareness & Engagement

3. OUTLINES
Brand Identification (Competitive
Advantage)
Business Goals & Objective
SWOT Analysis
Target Audience
Strategy Brief

4. BRAND IDENTIFICATION (COMPETITIVE
ADVANTAGE)
 eSchoola is a LMS (learning management system).
 Care about education and improve the student
performance in terms of social and behavioral sides
as phase as a marketing wise , regarding the
business objective will be booking platform of schools
where parents can search and select the desired
school for their kids.
 eSchoola plays a vital role as a link between parents
and their kids and the schools on the other side.
 eSchoola generates a tons of educational and
valuable content for parents for growing their kids.
 eSchoola has a professional specialists in their fields.

5. BUSINESS GOALS & OBJECTIVES
 Increase Brand Awareness
 Build A Long-term Relationship With
Customers
 Launch New Social Media Campaign
Through social media channels
 Strengthen Loyalty Between The Brand And
The Consumer
 Engage People Through Creative Content
 Market leadership

6. MAIN SERVICE / PRODUCT
 Marketing wise, provide valuable data to
build healthy innovative generation.
 Business wise we provide : (Mobile
application for school booking, Mobile
application of SMS & LMS).

7. SWOT ANALYSIS (STRENGTHS)
 Will be specialized in school booking in
smart way in middle east looks like
booking.com.
 Reference platform to build healthy creative
generation of students through professional
specialists.
 Professional management team with
ecommerce and marketing experience

8. SWOT ANALYSIS (WEAKNESS)
 Startup exploring the market place.
 Limited resources.
 doesn’t have followers.

9. SWOT ANALYSIS (OPPORTUNITIES)
 Weak competitors of booking schools.
 focus with behavioral and sociable part as
initiative.

10. SWOT ANALYSIS (THREATS)
 Strong competitors with market history
regarding SMS “School management
system” like classera in KSA and skolera in
Egypt, Schools’ private websites.

11. COMPETITIVE ADVANTAGE
 Friendly use between the concerns parts
(Teachers, school, students, parents).
 Build results according to system analytics.
 Technical add value features will be
announced in time.

12. TARGET AUDIENCE
 Location : Saudi Arabia then Egypt
 Parents that have children from 4 : 15 years.

13. BUYER PERSONA 1
 Parents has son with bad attitude Miss to treat him in right
way, Eschoola as a reference can support him through a
professional specialists.

14. BUYER PERSONA 2
 Parents gonna search for a new school
They are confusing and hesitated to select
one, Eschoola provide fully details about
schools in terms of functions, systems,
distance from home and fees.

15. AUDIENCE ANALYSIS

16. AUDIENCE ANALYSIS

17. COMPETITORS
 Classera
 Schoolera
 Yaschools
 Kurasa
 ‫االول‬ ‫المدرس‬

18. COMPETITORS ANALYSIS (CLASSERA)

19. COMPETITORS ANALYSIS (CLASSERA)

20. COMPETITORS ANALYSIS (CLASSERA)

21. COMPETITORS ANALYSIS (CLASSERA “NOTES”)
 Small fb fan base.
 Good engagement.
 No variety of content types.
 Unregulated posting frequency.
 Very good twitter account.
 Good instagram account.
 No creative content ideas.

22. COMPETITORS ANALYSIS (SKOLERA)

23. COMPETITORS ANALYSIS (SKOLERA)

24. COMPETITORS ANALYSIS (CLASSERA “NOTES”)
 good fb fan base.
 Good engagement.
 variety of content types.
 Unregulated posting frequency.
 Weak twitter account.
 weak instagram account.
 No creative content ideas.

25. COMPETITORS ANALYSIS (YASCHOOLS)

26. COMPETITORS ANALYSIS (YASCHOOLS)

27. COMPETITORS ANALYSIS (CLASSERA “NOTES”)
 Very good fb fan base.
 Good engagement.
 variety of content types.
 Unregulated posting frequency.
 Weak twitter account.
 No instagram account.
 No creative content ideas.
 Weak, small and non professional YouTube
channel.

28. STRATEGY & TACTICS
 Generate more than one type of content like
articles , videos , GIF’s , answers for
common questions and the like.
 Play on the industry trends specifically and
market trends in general.
 Generate tons of valuable and related
content to build a powerful and unique
community to take the market leadership.
 Work parallel on 4 social media channels
like Facebook, twitter, instagram and
YouTube.

29. CONTENT CALENDAR
Post headlineDayPost headlineDay
quote
Fri 19/4gamificationTue 2/4
‫تعمل‬‫بيكذب‬ ‫ابنك‬ ‫لو‬ ‫ايه‬
‫؟‬ ‫كتير‬Sat 20/4
‫كيف‬‫علي‬ ‫ابنك‬ ‫تساعد‬
‫القراءه‬ ‫عادة‬ ‫اكتساب‬Thus 4/4
‫متقارنش‬‫بحد‬ ‫ابنك‬
Mon 22/4
‫علي‬ ‫ابنك‬ ‫تساعد‬ ‫كيف‬
‫الخوف‬ ‫تجاوز‬(‫ثانويه‬
‫عامه‬)
Sat 6/4
‫التاخر‬ ‫وعالج‬ ‫اسباب‬
‫لالطفال‬ ‫الدراسي‬Fri 26/4
‫تتجاهل‬ ‫بالش‬‫ابنك‬
Mon 8/4
‫مبتكره‬ ‫تدريس‬ ‫طرق‬
‫للمعلمين‬Sun 28/4
‫ازاي‬‫بت‬ ‫االسريه‬ ‫المشاكل‬‫اثر‬
‫ابنك‬ ‫علي‬Wed 10/4
‫من‬ ‫الطالب‬ ‫يتعلم‬ ‫لماذا‬
‫ال‬ ‫والبعض‬ ‫معلمين‬ ‫بعض‬Tue 30/4
‫ف‬ ‫االطفال‬ ‫تعليم‬ ‫طريقة‬
‫اليابان‬Sun 14/4
‫العالم‬ ‫حول‬ ‫مبدعين‬ ‫أطفال‬
Tue 16/4