3. Sakichi Toyoda(1867-1930)
Automatic Loom
Kiichiro Toyoda (1894- 1952)
Used chain conveyor
into the Assembly line
Eiji Toyoda (1913)
Implementation of Jidoka and JIT.
FOUNDERS OF TOYOTA
4. • Toyota Motor Corporation is a
Japanese automotive manufacturer
headquartered in Toyota, Aichi,
Japan.
• As of January 2014, is the
fourteenth-largest
company in the world by revenue.
• Toyota was the largest automobile
manufacturer in 2012 (by
production).
• Toyota is the world's first
automobile manufacturer to
produce more than 10 million
vehicles per year..
• In 2013 the multinational
corporation consisted of 333,498
5. Business segmentation
• Automotive
• Design, manufacture and sales of
passenger cars,
recreational vehicles, SUVs and
related parts
• Financial services
• Provisions of loans to car buyers
and car deales
• Others
• Industrial vehicles (forklifts, etc.)
6. Toyota Total Sales By Region
Japan, 25%
Oceania,
3%
Asia,
11%
Middle
East,7%Africa,
4%
Europe,
14%
Latin
America,4%
North America,
32%
7. The logo made its debut on the 1989 Toyota Celsior
The three ovals in the new logo combine to form
the letter "T", which stands for Toyota.
The overlapping of the two perpendicular ovals
inside the larger oval represent the mutually
beneficial relationship and trust between the
“customer and the company”
The larger oval surrounding both of these inner ovals
represents the "global
expansion of Toyota's technology and unlimited potential
for the future."
LOGO
8. 70 different models sold under its name TOYOTA
• TRUCKS: T100, Tacoma(4x2&4x4), Tundra CrewMax(4x2&4x4), Tundra Double
Cap(4x2&4x4), Tundra
Regular Cap(4x2&4x4)
• SEDANS: Avalon, Camry, Corolla, ECHO,
• SUVs: 4Runner, FJ Cruiser, Highlander, Highlander hybrid, Land cruiser, RAV4,
Venza, etc.
• WAGONS: Prius plug-in, Prius V,Pruis C, etc.
• Tercel, Supra, Yaris, etc....
9. The manufacturer's suggested retail price (MSRP), list price
or recommended retail price (RRP) of a
product is the price which the manufacturer recommends
that the retailer sell the product.
10.
11.
12. TOYOTA
uses:
• show room,
• advertisement,
• free drive plan,
• special offer and exhibitions,
• after sales services,
• Toyota’s blog:
(http://blog.toyota.com)
• TV programme,
• Websites (www.toyota-global.com)
as a means of
promotional strategy.
13. • Continuous improvement.
• Customer Satisfaction.
• Quality Products.
• Unique Production System
• . Respect for people.
• segmentation, targeting, and positioning nurtured by its
variety of offers and product
attributes.
Why Toyota is successful
