communication and advertising model

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this will help you to know which model communicate....used for ad.

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communication and advertising model

  1. 1. COMMUNICATION AND MODEL OF ADVERTISEMENT<br /><ul><li> MADHU RAWAT
  2. 2. MANPREET KAUR
  3. 3. ALI SHATAB NOOR
  4. 4. SHABINA SHAIKH
  5. 5. HEENA ANSARI</li></li></ul><li> DERIVATION<br />COMMUNICATION IS DERIEVED FROM LATIN WORD “ COMMUNIS “ WHICH <br />MEANS TO MAKE COMMON, TO TRANSMIT ,TO IMPART.<br />
  6. 6. COMMUNICATION<br />ACCORDING TO PETER LITTLE<br />COMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSE<br />RESULTS.<br />
  7. 7.
  8. 8. MODELS OF COMMUNICATION<br /> IN ADVERTISING<br /> AIDA MODEL<br />DAGMAR MODEL<br />HIERARCHY EFFECTS MODEL<br />
  9. 9. A.I.D.AMODEL.(1898)<br />A<br />D<br />I<br />A<br />
  10. 10. DAGMAR MODEL(1961)<br /> RUSSELL COLLEY(1961) DEVELOPED A MODEL.<br />D<br />A<br />G<br />M<br />A<br />r<br />DEFINING<br />ADVERTISING<br />GOALS<br />MEASURED<br />ADVERTISING<br />RESULTS.<br />
  11. 11. D<br />A<br />G<br />M<br />A<br />R<br />
  12. 12. HIERARCHY EFFECT MODEL<br />HOW<br />IT<br />WORKS?<br />

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