2. So far, we have mainly focused on the
persuasive language and linguistic
techniques used in advertising
Such as:
Emotive language
Superlatives
The use of “I”
4. We have also discussed how
advertisements effectively use:
Endorsement by a famous person
Buzzwords
Alliteration
Puns/ wordplay
Repetition
5. We have also discussed:
The tone of an advertisement
Words with positive connotations
Words with negative connotations
The advantages of advertising
The disadvantages of advertising
6. As I have explained, these are all to do
with the language of advertising
Can anyone tell me what we call the
words or text seen on an
advertisement?
7. This is called:
Copy
Copy includes the
headline, caption, slogan, or any other
text seen on an advertisement
8. What is the headline of an
advertisement?
Usually the first thing a person sees
when reading an advertisement
Often larger and more emphasised
than other words of the copy
Should think about the typography
used (is it bold, italics, CAPITALIZED)
9.
10. What is the caption of an
advertisement?
Relates to a photograph or picture on
an advertisement
Often explains the image
11.
12. What is the slogan of an advertisement?
A brief (usually 2-6 words), catchy
phrase used repeatedly by a company
in an advertisement campaign
