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Brand Communications
Brand communications ,[object Object],[object Object],[object Object]
Brand communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The need for communication ,[object Object],[object Object],[object Object],[object Object]
Communication imperatives ,[object Object],[object Object],[object Object]
Communication model
Non-receipt of message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effectiveness influencers ,[object Object],[object Object],[object Object]
Effectiveness influencers ,[object Object],[object Object]
The communication process ,[object Object],[object Object],[object Object],[object Object]
Communication imperative ,[object Object],[object Object]
Integrated marketing communications ,[object Object],[object Object],[object Object],[object Object]
Why IMC ,[object Object],[object Object],[object Object]
Advantages of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object]
In essence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Approach
Communication plan ,[object Object],[object Object],[object Object]
Hallmark of a good communication plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Role for communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking a creative leap… ,[object Object],[object Object],[object Object],[object Object]
Tone of voice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 8 Essentials
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unilever Principles for Great Advertising (UPGA)
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Brand Communications