This document discusses the production elements of a youth drama film called "Grind". It aimed to appeal to a teenage male audience by using realistic props, clothing, and locations. The storyline follows a character pursuing football dreams while being drawn to gang culture. Feedback on a rough cut helped clarify the storyline. Outreach through social media and previews helped reach the target audience, which included some unexpected interest from adults as well.

2. MISE EN SCENE
Props: A duffle bag and a mobile phone, football
and bike to show youth and emphasize reality.
Costumes: Hoodies and Jackets (bomber, body
warmer, parka). Hood/street wear. Tracksuits
and jeans; Caps and hats.
Lighting: Natural lighting. Might darken at some
points
All these props and clothing were relatable to our
audience as the clothing were familiar. This
appealed to the audience as the fashion
conveyed the youths.

3. STORYLINE
Brief outline: Main character has a dream to make it as
a successful professional footballer but is tied
between both football and the 'trap'.
We wanted to capture the positive and negative
aspects of our character. I thought the clarity was
present and the audience were able to acknowledge
the good and bad , Football & the ‘trap’.
It was successful as majority of the audience could
relate to the story. This is exactly what we wanted
as they were main target audience.

4. SUB-GENRE
Our sub-genre was youth drama. Therefore
implying that the audience can relate to
it. We emphasised the sub-genre with
the location as it was in north London
and the audience can relate to the
situation going on.

5. SOUND
Music we created in Garageband to play
over title sequence. The music we
created really helped to reinforce our
storyline and attracted our audience as
they said they loved it. We made two
tracks for our film. The second track was
an instrumental from a popular song
among the youths therefore the reaction
from the audiences was immense as
they recognised it and thoroughly
enjoyed it.

6. FILM NAME
As a group we came up with a urban fitted title
‘GRIND’. We used this title because it reflects our
genre which is Youth Drama. This title portrays the
typical gang culture as being difficult and infers
how there is no easy way out. We came up with it as
the word affiliates with the youths. In slang term the
word ‘GRIND’ means to work hard (staying on your
GRIND).
We have used this title to appeal to our target
audience which is teenagers, especially young
males.

7. PRODUCTION AND DISTRIBUTION COMPANY
We decided to use an independent production to distribute
our film since we had a low budget. Independent
production we used was Revolver Entertainment.
However the independent production we chose has
distributed successful youth dramas such as Kidulthood
and Sket. These films attract the same audience that we
are looking to attract.
Also the production that our group came up with , Fi Dem
Production. It wasn’t as successful in appealing the
audience as revolver entertainment but we caught some
laughs when it came up so there was some positive
feedback towards our personal production.

8. ROUGH CUT FEEDBACK – DID IT
HELP IMPROVE OUR FILM IN ORDER
TO APPEAL TO THE TARGET
AUDIENCE?
The rough cut did help as it suggested that we needed
to make the storyline more clearer in order for the
audience to capture the positive and negative
aspects of our main character. Making sure we see
that he he is a good character but falls into bad
things.

9. HOW HAVE WE REACHED OUR AUDIENCE SO FAR?
So far we reach out to the audience by
giving a preview in the cinema. We
received feedback from the audience
(displayed on the blog)
We’ve also reach out to them through
twitter and uploaded the sequence on
youtube. The youths love social
networking sites therefore broadcasting
it on twitter was a great idea to appeal to
the audience.

10. HAS OUR FILM ATTRACTED ANOTHER AUDIENCE
THAN WE ANTICIPATED?
Our film ‘GRIND’ also managed to attract
an audience that we were not expecting
to. Not only did we manage to attract our
main target audience which was youths
and teenagers, we also surprisingly
attracted the adult community. They
were really intrigued by our film and
were eager to find out what was going to
happen next.