The history of advertising became a major force in capitalist economies in the mid-19th century based on newspapers and magazines. Advertising grew rapidly in the 20th century due to new technologies like radio, television, and the internet. At the turn of the 20th century, advertising was one of the few career choices for women in business. Early soap advertisements would often feature sexualized images of women and slogans about making women more beautiful and desirable to men. One of the first products to recognize the value of women in advertising was Woodbury facial soap in 1911, which used the slogan "Skin you love to touch" until the 1940s.

1. THE HISTORY OF ADVERTISEMENTTHE HISTORY OF ADVERTISEMENT

2. The history of advertising became a major force in capitalist economies in the
mid 19th century, based on the formats of newspapers and magazines. In the
20th century, advertising grew rapidly due to new technologies such as direct
mail, radio, television, the internet and mobile devices. Helping create a higher
agency of advertising and the media.
At the turn of the 20th century, there were few career choices for women in
business; however, advertising was one of the few. Quite clearly, women
would be sexualised in the media as it would make the product more desirable
by both male and female audiences. One of the first products was Woodbury's
facial soap that recognised the value of women’s insight during advertising.
Their ad slogan was “Skin you love to touch.” it featured a claim that women
who used the soap would be more beautiful for their male companions. This
slogan was so popular it was used until the 1940’s, it was created in 1911 so
for over thirty years this one slogan had the intuitive to “romanticise” the
desire of women.
In 1936, Woodbury was one of the first companies to use nudity in its
advertisements. They photographed a nude woman in their production “The
Sun Bath” . There is prominence that statistically there will always be a more
exposure of the female body and little variation in the male. The ultimate
idiocy of this advertisement though is the fact its purpose is to
commercialise a “FACIAL” soap and then allows nudity of the entire female
body for what purpose? To allow men to have a state of ecstasy through the
male gaze – they feed their audience what they want no matter the
controversy at stake.

3. In the early 1920’s, the first radio stations were established by
radio equipment manufacturers and retailers who offered
programs in order to sell more radios to consumers.
Radio advertising has been a part of radio broadcasting since the
beginning of the 20th century, when radio became a recognised
medium of communication. In those times, most radio stations
were owned by business men, who used their stations to promote
their own businesses.
The technology of voice broadcasting had been developed more
than 25 years earlier. It was during the 1920s, however, that radio
became the mass communication technology it is today.

4. The history of makeup in advertisement
Make up isn’t just used for vanity but also for religious and tribal reasons, painting ones face
imbues power and has for centuries. However, over these centuries – Western culture has
decided that makeup is for women which is unjustifiable as many men also enjoy the everyday
practice of it. Even from the start of early ages when makeup was becoming more used within
the public and not only for actresses, the slogans concerning makeup products have always been
initially aimed at women and encouraging them to be more beautiful by enhancing their features
with dark makeup products, or highlighting their complexions to fit more into societies ideal
beauty definition. However in more recent times, allowing everyone to be their own ideal of
perfect and avoid societies righteous stereotypes, this has allowed both men and women to
advocate the use of makeup.

5. Make up in the 1900’s
What do all three advertisements have in common? The
slogans they all share all dictate what it should be like
being a woman, not hairy, youthful, beautiful,
charming. It’s the stereotypical screams of society that
indicate women have always been not necessarily
attacked but controlled within the media.
“will not grow hair on
your face.” – every
woman should be soft?
Be feminine? Be utterly
baby like for their male
companions. Everything
the media wants from
women is idolised
controversially in the
slogans from adverts in
the decades.
Women have always had
parts of their body
sexualised, especially their
eyes.

6. Make up in the 1900’s
What do all three advertisements have in common? The
slogans they all share all dictate what it should be like
being a woman, not hairy, youthful, beautiful,
charming. It’s the stereotypical screams of society that
indicate women have always been not necessarily
attacked but controlled within the media.
“will not grow hair on
your face.” – every
woman should be soft?
Be feminine? Be utterly
baby like for their male
companions. Everything
the media wants from
women is idolised
controversially in the
slogans from adverts in
the decades.
Women have always had
parts of their body
sexualised, especially their
eyes.