The document proposes an advertisement for the new iPhone 5c phones. It will use the Pleasantville effect to highlight the colorful phones against a black and white background. Footage will show a girl using her colorful phone, drawing attention from others around her. Another person will be shown from a distance with a different colored phone. The ad will have upbeat background music and the slogan "Making the world a more colorful place." It aims to showcase the phones' unique colors without using much dialogue, for a target audience of 15 to 40 year olds interested in self-expression through technology.

2. By Beatrix, Nefrin and Micaele

3. Why this product?
We have decided that we want to
advertise the new iPhone 5c.
We chose these phones,
because they are new &
interesting as they’re very bright
and colourful; no other phones
are like them. This is also one of
the unique selling points of the
iPhone 5c; they’re exciting as
come in a range of colours,
which draws the customers in as
they can choose any colour that
fits their style.

4. About our advert
Since these phones are really bright and
colourful, we want to use the Pleasantville
effect when editing the footage; we will key
out every colour in the shots besides the
colour of the phone. This will help us enhance
the colours of the phones, so that our
audience understands how funky they really
are. Using the Pleasantville effect gives us a
boost and we can show the unique selling
point of the phones.

5. In our advert, we want to have a girl using the phone; a girl because
they represent the product very well as when you think of colours
they’re usually a girly thing. We want to have a long shot of different
people sitting at tables, moving to a medium close-up of the girl,
then a close-up of the girl’s hand going into her pocket as taking the
phone out. She will raise the phone a little below her eye line and
use the phone (scroll through it etc). People around her will notice
this bright colour so they will start gathering around her (long shot).
We can have another person walking by (medium shot/long shot) with
the same phone but in a different colour and this colour will stand
out too. This way we include the product shot; we will show it is
beneficial as it’s colourful and people will be interested in it.

6. So far we haven’t thought of any dialogue, however
that’s ok as our advert could be self-explanatory.
We will have background music to go along with
it; something upbeat to represent how fun and
funky the iPhones are. Also, not many of the
Apple adverts have much dialogue in them, this
might be because Apple are showing they don’t
need to explain themselves or why their products
are good, people can see for themselves how
brilliant they are.

7. In the end, we will have a blank white
background with text saying ‘Making the world
a more colourful place’; this is going to be our
slogan. Then we will use a shot of the Apple
logo so people know what brand it is; we are
using this at the end because it sticks in
people’s heads better if they see it after the
advert finishes.

8. Target Audience
Our target audience are people with the ages
ranging from 15 to 40. We chose this range as
these are young people who are more likely to
use the iPhone and know about this
technology and are attracted to it. Also,
because these phones are colourful, it allows
them to get creative and choose a colour that
fits their style to represent them so this is why
they'd love this product.

9. Previous advertising campaigns for
Apple
Apple tend to advertise their products on
television, as well as billboards, posters,
newspapers etc. The way they advertise their
products is leaning more towards showing people
the product and how it works rather than talking
about it, so most of their adverts have little to no
dialogue, they're self-explanatory. The viewer
sees the product and what you can do with it, so
they don't need a rant about how amazing it is,
they can just decide for themselves if they think
it's great or not, which seems to work for Apple
as they have many customers.

10. Competitors
When it comes to smart phones, Samsung seem
to be Apple's competitors. They also come out
with good quality, new, interesting and fun
products that catch the customer's eyes and
also they are a little cheaper than Apple so
this is why people go towards Samsung. There
are other competitors, such as Google and
Microsoft who are always coming up with new
tablets, computers and softwares that attract
people.

11. Thank you for listening to
our presentation!
Hope you enjoyed it!