Pablo Gutierrez presents on the ancillary texts created to promote the film "Alena", including a film poster and magazine cover. He researched other film posters from the 1950s and more recent films for inspiration. Pablo believes the ancillary texts will appeal to the target audience of 16-25 year olds through their original, high quality designs and mysterious tones. The film trailer will be distributed on social media like YouTube to reach the intended audience. Feedback was gathered and helped improve the poster through different iterations.

1. ALENA’S EVALUATION
Q3. HOW EFFECTIVE IS THE COMBINATION OF OUR
PRODUCT & ANCILLARY TEXTS?
Amir & Pablo Film Trailer Project
PowerPoint: Done by Pablo Gutierrez

2. INDEX
 What media texts did you look at to research your ancillary text?
 How each ancillary text will appeal to the target audience?
 Where will the text appear?
 Why are these formats appropriate?
 What did you learn from audience feedback?

3. MEDIA TEXTS RESEARCH
For the magazine cover, it was much easier
as I wanted to opt for a top film magazine
such as “EMPIRE”.
Here you can have a look at the resemblance
between the posters and the ones I created
for the film.
What media texts did you look at to
research your ancillary text?
When I was creating the poster and the
magazine cover for our film Alena, my principal
point was to create the best ancillary text that
the film deserved as well as the more appealing
and interesting for the audience.
Some of my inspirations for the film poster come
from other posters like the “1950s” ones, due to the
fact that the film is supposed to be a mixture
between our contemporaneous age and that era.
Later on, I opted for a more new, but kind of old
looking poster like the one made for the film “Three
Billboards Outside Ebbing, Missouri”.

4. HOW TO APPEAL TO THE
AUDIENCE
How each ancillary text will appeal to the target audience?
From my perspective, the final ancillary texts (magazine cover & film poster)
I’ve created will appeal very effectively to our target audience as it is original
and innovative. Also, the quality is a really good factor in its favor as its looking
to catch the attention of the audience. Attractive and mysterious colors which
create a perfect combination.
Then, from the trailer, I believed it would appeal in a positive
way to the spectator and making them consider about going
cinema and watch the actual film. The trailer has a fast pace
and mysterious aura around it at all moment. It’s a clear
example of how thriller trailers should be made.
An elusive killer. Crimes. Blood. A Femme Fatale. Violence.
Fade ins and outs to create intrigue as small bits of
information, nothing definitive, only suggestions. In the trailer,
it is more attractive what is suggested that what is shown.

5. TEXT APPEARANCE
Where will the text appear?
It’s for sure that the trailer we presented for our film will be distributed
through social media apps like YouTube, Facebook, Twitter, Vimeo,
etc. We chose those apps as the best place to show our trailer as well
as other propaganda of the film as these are the current social media
apps our target audience (16-25 approx.) might use in their basis.
Also, another way will distribute our final product is through different
film magazines. At the end, we opted to go with “EMPIRE” prestigious
film magazine as it is one of the most popular and read magazines all
over the globe.

6. ANCILLARY TEXTS
FORMATS
Why are these formats appropriate?
We are in 2018, and it’s clear that the way films are distribute has changed. Now, it’s all
about social media. People all over the world all connected all day to the Internet. That’s
why is much easier to present and distribute products to audiences, rather than doing it in
a more physical way.
In our case, as we are a small filming company, our way to promote our products is
through free social media apps like YouTube, where we can share content with everyone
we want, and through a mouth to mouth process, to let people know about our product.

7. AUDIENCE FEEDBACK EVALUATION
What did you learn from audience feedback?
From my personal perspective, I’ve learnt and improve a lot from all the positive and
negative I received about all aspects of the “ALENA”’s project.
It is for sure that all feedback helped Amir and me to improve and create a better product
to our consumers/target audience.
Here I leave you some examples of how the poster for the film went through different
stages until the final one you are looking right now.

8. THE END
THANKS FOR WATCHING!