SlideShare a Scribd company logo
1 of 5
Task 1b
Inspirational adverts
            By Michael wells
 I think that the advert was very
  good, it stood out a lot and the
  music was a amazing choice.
 Sales for the iPod have gone up
  dramatically since the advert was
  published.
 I think the advert achieved there
  goal which was to raise sales which
  I believe they did.
 The graphics also stand out well
  and the colours are vibrant.
 It uses the logo at the end which
  every apple has so it is consistent
  with other adverts made by apple.
 Apple doesn’t have well known
  slogan their latest slogan used in
  2009 was “Get a Mac”.
But no advert made by apple since
then has used a slogan.
 The advert was made by Philip w
  Shiller who is apple’s marketing
  director he has work at apple since
  1997.
 The logo was developed by Rob
  Janoff who also designed the
  coloured logo for apple.

More Related Content

Viewers also liked

Assured return real estate
Assured return real estateAssured return real estate
Assured return real estate
Anshul Sharma
 
How Percolate uses CFEngine to Manage AWS Stateless Infrastructure
How Percolate uses CFEngine to Manage AWS Stateless InfrastructureHow Percolate uses CFEngine to Manage AWS Stateless Infrastructure
How Percolate uses CFEngine to Manage AWS Stateless Infrastructure
Percolate
 
Past simple 7 klass
Past simple 7 klassPast simple 7 klass
Past simple 7 klass
vika74
 

Viewers also liked (17)

Task 1c
Task 1cTask 1c
Task 1c
 
Apresentacao jornadas tecnicas_qualidade_3 edicao - josé carlos sá
Apresentacao jornadas tecnicas_qualidade_3 edicao - josé carlos sáApresentacao jornadas tecnicas_qualidade_3 edicao - josé carlos sá
Apresentacao jornadas tecnicas_qualidade_3 edicao - josé carlos sá
 
Task 1a
Task 1aTask 1a
Task 1a
 
Assured return real estate
Assured return real estateAssured return real estate
Assured return real estate
 
How Percolate uses CFEngine to Manage AWS Stateless Infrastructure
How Percolate uses CFEngine to Manage AWS Stateless InfrastructureHow Percolate uses CFEngine to Manage AWS Stateless Infrastructure
How Percolate uses CFEngine to Manage AWS Stateless Infrastructure
 
Winning the High-Frequency Trading Olympics with The Speed Traders Workshop 2...
Winning the High-Frequency Trading Olympics with The Speed Traders Workshop 2...Winning the High-Frequency Trading Olympics with The Speed Traders Workshop 2...
Winning the High-Frequency Trading Olympics with The Speed Traders Workshop 2...
 
Past simple 7 klass
Past simple 7 klassPast simple 7 klass
Past simple 7 klass
 
Apresentacao jornadas tecnicas_qualidade_3 edicao - ricardo barbosa
Apresentacao jornadas tecnicas_qualidade_3 edicao - ricardo barbosaApresentacao jornadas tecnicas_qualidade_3 edicao - ricardo barbosa
Apresentacao jornadas tecnicas_qualidade_3 edicao - ricardo barbosa
 
Mr ansh
Mr anshMr ansh
Mr ansh
 
kaizen presentation ciccopn
kaizen presentation ciccopnkaizen presentation ciccopn
kaizen presentation ciccopn
 
Percolate: Content Marketing 360: From Planning to Performance
Percolate: Content Marketing 360: From Planning to PerformancePercolate: Content Marketing 360: From Planning to Performance
Percolate: Content Marketing 360: From Planning to Performance
 
11 Charts that Predict the Future of Marketing
11 Charts that Predict the Future of Marketing11 Charts that Predict the Future of Marketing
11 Charts that Predict the Future of Marketing
 
Moving From MySQL to Elasticsearch for Analytics
Moving From MySQL to Elasticsearch for AnalyticsMoving From MySQL to Elasticsearch for Analytics
Moving From MySQL to Elasticsearch for Analytics
 
Advertising for the Long Term
Advertising for the Long TermAdvertising for the Long Term
Advertising for the Long Term
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
 
Why Mass Marketing Wins Over Targeted Efforts
Why Mass Marketing Wins Over Targeted EffortsWhy Mass Marketing Wins Over Targeted Efforts
Why Mass Marketing Wins Over Targeted Efforts
 
Estudios sociales
Estudios socialesEstudios sociales
Estudios sociales
 

Similar to Task 1b

The Ipod And Advertising
The Ipod And AdvertisingThe Ipod And Advertising
The Ipod And Advertising
Kieran Ryan
 
Apple's Pricing Strategy
Apple's Pricing Strategy Apple's Pricing Strategy
Apple's Pricing Strategy
Pramod Ghadshi
 
Market Position AnalysisBy Melissa CabaAs a market leader it .docx
Market Position AnalysisBy Melissa CabaAs a market leader it .docxMarket Position AnalysisBy Melissa CabaAs a market leader it .docx
Market Position AnalysisBy Melissa CabaAs a market leader it .docx
infantsuk
 
My chosen logo
My chosen logoMy chosen logo
My chosen logo
Hazman27
 

Similar to Task 1b (20)

APPLE COMPANY
APPLE COMPANYAPPLE COMPANY
APPLE COMPANY
 
Branding Casestudy - Apple
Branding Casestudy - AppleBranding Casestudy - Apple
Branding Casestudy - Apple
 
Steve Jobs, Apple Inc.
Steve Jobs, Apple Inc.Steve Jobs, Apple Inc.
Steve Jobs, Apple Inc.
 
Apple Inc Business Strategy
Apple Inc Business Strategy Apple Inc Business Strategy
Apple Inc Business Strategy
 
Unit 22 Pre Production
Unit 22 Pre ProductionUnit 22 Pre Production
Unit 22 Pre Production
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 
Apple iPod's Promotional and Positioning Strategies.
Apple iPod's Promotional and Positioning Strategies.Apple iPod's Promotional and Positioning Strategies.
Apple iPod's Promotional and Positioning Strategies.
 
Apple a summary
Apple a summaryApple a summary
Apple a summary
 
The Ipod And Advertising
The Ipod And AdvertisingThe Ipod And Advertising
The Ipod And Advertising
 
Apple - [How became the world no. 01]
Apple - [How became the world no. 01]Apple - [How became the world no. 01]
Apple - [How became the world no. 01]
 
Marketing Apple
Marketing AppleMarketing Apple
Marketing Apple
 
Marketing apple E_Book
Marketing apple E_BookMarketing apple E_Book
Marketing apple E_Book
 
Apple Inc.
Apple  Inc.Apple  Inc.
Apple Inc.
 
Apple Inc.
Apple  Inc.Apple  Inc.
Apple Inc.
 
Apple
AppleApple
Apple
 
Apple Inc
Apple Inc Apple Inc
Apple Inc
 
Apple's Pricing Strategy
Apple's Pricing Strategy Apple's Pricing Strategy
Apple's Pricing Strategy
 
Market Position AnalysisBy Melissa CabaAs a market leader it .docx
Market Position AnalysisBy Melissa CabaAs a market leader it .docxMarket Position AnalysisBy Melissa CabaAs a market leader it .docx
Market Position AnalysisBy Melissa CabaAs a market leader it .docx
 
My chosen logo
My chosen logoMy chosen logo
My chosen logo
 
THE UNIQUENESS BEHIND APPLE BRAND
THE UNIQUENESS BEHIND APPLE BRANDTHE UNIQUENESS BEHIND APPLE BRAND
THE UNIQUENESS BEHIND APPLE BRAND
 

Task 1b

  • 1. Task 1b Inspirational adverts By Michael wells
  • 2.
  • 3.  I think that the advert was very good, it stood out a lot and the music was a amazing choice.  Sales for the iPod have gone up dramatically since the advert was published.  I think the advert achieved there goal which was to raise sales which I believe they did.  The graphics also stand out well and the colours are vibrant.
  • 4.  It uses the logo at the end which every apple has so it is consistent with other adverts made by apple.  Apple doesn’t have well known slogan their latest slogan used in 2009 was “Get a Mac”. But no advert made by apple since then has used a slogan.
  • 5.  The advert was made by Philip w Shiller who is apple’s marketing director he has work at apple since 1997.  The logo was developed by Rob Janoff who also designed the coloured logo for apple.