3. I think that the advert was very good,
it stood out a lot due to the vibrant
colouring and white background as
well as a good choice in music which
raises the professionalism of the
product and its credibility.
Sales for the iPod have gone up
dramatically since the advert was
published, as it shows the release of
the product at first hand which
always goes well when there is a new
apple product on the market.
I think the advert achieved there goal
which was to raise sales and
popularity with the product and
being known for making that kind of
product, known for the bright
colours, which I believe they did.
The graphics also stand out well and
the colours are vibrant, and its filmed
in good quality and makes it look
good as a product and a company.
4. It uses the logo at the end which
every apple has so it is consistent
with other adverts made by apple,
which makes people look out for
the logo at the end of the advert
which make the logo and the
products stick in the viewers mind
Apple doesn’t have well known
slogan their latest slogan used in
2009 was “Get a Mac”, I don’t think
they require a slogan as the logo is
so universal and so well recognised
it works better than a slogan as its
visual and stays in the mind. But no
advert made by apple since then
has used a slogan.
5. The advert was made by Philip w Shiller who is apple’s marketing director he has
work at apple since 1997.
The logo was developed by Rob Janoff who also designed the coloured logo for
apple.
It was developed from the original logo which had sir Isaac newton holding the
apple that fell on his head, this logo didn’t work as it was to difficult for people to
see quickly and it didn’t show the simplicity and professionalism that a computer
and mobile company carries.
