Apple marketing campaigns.

1. Digital Digest 2
APPLE’S MARKETING CAMPAIGNS

2. - SILHOUETTE

3. Silhouette
 This ad contains silhouettes of human beings dancing in front of radiant backgrounds while the
newly released iPods by Apple are plugged in their ears. Because it was the only element in the
campaign with detail, this ad raised notice for this new mp3 player.
Furthermore, this advertisement is visually appealing and catchy. The bright colors used in the
background attract attention to the picture which gains awareness.
In addition, this also showed that the player has enough volume for you to vibe into the music
and enjoy to the point that it can make you move.

4. -THINK DIFFERENT WITH PRIDE

5. Think Different with Pride
 Think different is the slogan of Apple and they use this since the 90s. Recently, they released an ad
with the slogan and their logo in color of a rainbow which is the color of the LGBT+ community.
They released this ad when they launched a new version of their Apple watch which was also
colored in the same colors.
I believe that this ad was really successful as they shot two birds with one stone. They got to
promote they product while showing their support to a community.
By doing so, they gained the love and purchases from the LGBT+ community and their supporters.

6. Reference
Case study: Apple iPod silhouette ad campaign. MBA Knowledge Base. (2021, September 22).
Retrieved March 10, 2022, from https://www.mbaknol.com/management-case-studies/case-study-
apple-ipod-silhouette-ad-campaign/
As pride goes virtual, Apple Watch Pride Edition helps community and advocacy continue worldwide.
Apple Newsroom. (2022, January 26). Retrieved March 10, 2022, from
https://www.apple.com/newsroom/2020/05/as-pride-goes-virtual-apple-watch-pride-edition-helps-
community-and-advocacy-continue-worldwide/