The document discusses creating a radio advertisement for a short film. It will include typical conventions like altered dialogue in deep voices and sound effects of screeching wheels and revving engines. The radio advert starts with the sound of a text message, followed by running feet and a door slamming, then dialogue promoting the fast-paced action film and unexpected ending, alongside car sound effects and announcing the release date.

1. Radio Planning
I will be creating a radio advertisement for my short film, in this I
will include the typical conventions found in advertisements like the
one I intend to make.
- Sound effects (screeching wheels, revving engines, phone text
tone) - Altered dialogue (Usually deep voice, echoed, exaggerated)
- Edited layout (Conventional set up: sound effect-description-sound
track-date of release-end)
My radio advert: Starts with the sound of a phone receiving a text,
then the sound of running feet and a door slamming.
[Dialogue]” 'Hurry' A fast paced action film with an ending you
would never have expected
[Sound] Car wheels spinning, screeching, engine revs
[Dialogue] April 16th 2012 in Cinemas near you.. 'Hurry'
Sound effects
Sounds will be ripped from my recordings or downloaded from
a copyright free source
- tires
- exhaust
- skidding
- door slams
- running feet