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Social Media
Strategy
7 Simple Steps
Erin Cell with
● Who are you trying to reach?
● Where can you build the greatest
community around your brand?
● What keeps them up at night?
Identify Your Target Audience
Clearly Define Your Message
● What are your customers
biggest pain points?
● How are you best able to
help your clients
● How can you use social
media to provide that
information?
Determine Your Goals
● What do you hope to gain from social media?
● What counts as a “successful conversion”?
● How to turn “conversions” into PROFITS?
Brainstorm Your Offerings
● What can you create or
share that is relevant,
interesting, entertaining,
or educational? (RITE)
● What types of content will
you produce?
● What tone of voice do
you want to portray?
Set a Budget & Schedule
for Your Resources
● How much time, money, talent, & energy can
you dedicate?
● Who is in charge?
● What will you outsource?
Set Limits & Benchmarks
● Determine which platforms you will use
● What content will you post?
● How often?
● Schedule time to produce content or curate
content to share
● Determine how you will measure success
Experiment, Test, & Measure
● Set a time limit & stick to your strategy
● Monitor where, when, & what is getting the
most engagement
● Adjust strategy accordingly
● Block off time on your
calendar for Social Media
● Focus on one
tool/platform at a time
● Don’t worry about it being
perfect!
We CAN do it!
Use social media management
& scheduling tools
Can you schedule it?
Connect With Us
@SociallyPowered
Socially Powered
Socially Powered
+SociallyPoweredDenver
Socially Powered
Socially Powered
Socially Powered
www.SociallyPowered.com

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Social media strategy - 7 simple steps

  • 3.
  • 4. ● Who are you trying to reach? ● Where can you build the greatest community around your brand? ● What keeps them up at night? Identify Your Target Audience
  • 5. Clearly Define Your Message ● What are your customers biggest pain points? ● How are you best able to help your clients ● How can you use social media to provide that information?
  • 6. Determine Your Goals ● What do you hope to gain from social media? ● What counts as a “successful conversion”? ● How to turn “conversions” into PROFITS?
  • 7. Brainstorm Your Offerings ● What can you create or share that is relevant, interesting, entertaining, or educational? (RITE) ● What types of content will you produce? ● What tone of voice do you want to portray?
  • 8. Set a Budget & Schedule for Your Resources ● How much time, money, talent, & energy can you dedicate? ● Who is in charge? ● What will you outsource?
  • 9. Set Limits & Benchmarks ● Determine which platforms you will use ● What content will you post? ● How often? ● Schedule time to produce content or curate content to share ● Determine how you will measure success
  • 10. Experiment, Test, & Measure ● Set a time limit & stick to your strategy ● Monitor where, when, & what is getting the most engagement ● Adjust strategy accordingly
  • 11. ● Block off time on your calendar for Social Media ● Focus on one tool/platform at a time ● Don’t worry about it being perfect! We CAN do it!
  • 12. Use social media management & scheduling tools Can you schedule it?
  • 13. Connect With Us @SociallyPowered Socially Powered Socially Powered +SociallyPoweredDenver Socially Powered Socially Powered Socially Powered www.SociallyPowered.com