This document outlines a 7-step strategy for developing an effective social media presence: 1) Identify your target audience and their interests and pain points. 2) Clearly define your brand's message and how you can help clients. 3) Determine your goals for social media engagement and conversions. 4) Brainstorm content ideas that are relevant, interesting, educational or entertaining. 5) Set a budget and schedule for creating and sharing content. 6) Set limits on the platforms and frequency of posts, and determine how to measure success. 7) Experiment with different content, monitor engagement, and adjust your strategy accordingly.