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This social media plan outlines strategies to improve communication with the public and brand recognition. It discusses analyzing the current market and target audience, then using SEO, Google AdWords, social media, and a blog to increase awareness, website visits, and search results. Progress will be measured using analytics tools and a timeline and budget are proposed to guide implementation of the plan in phases.
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This document outlines a social media plan to increase brand awareness, sales, and communication with the target market. It discusses analyzing the current market and competitors, identifying the target audience and their wants. Key challenges around communication and brand recognition are addressed. The plan proposes using social media like blogging, search engine optimization, and Google AdWords to connect with customers and drive traffic. Metrics from analytics will measure success and inform optimizations to the budget and timeline.
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This document outlines a social media plan to increase brand awareness, sales, and communication with the target market. It discusses analyzing the current market and competitors, identifying the target audience and their wants. Key challenges around communication and brand recognition are addressed. The plan proposes using social media like blogging, search engine optimization, and Google AdWords to connect with customers and drive traffic. Metrics from analytics will measure success and inform iterative improvements over time. A budget and timeline are included to guide effective implementation of the social media strategy.
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- 1. Social Media Plan Created by: Alyssa Arseneau
- 2. Company Overview • Company overview • History • Competition • Products
- 3. Current Market • Where are we? • Where do we want to go? • How are we going to get there?
- 4. Key Challenges & Goals • How can we improve communication with the public? • What challenges are being faced? • How can we improve our brand recognition and improve business? • How we can increase our awareness.
- 5. Target Market • Who are they? • How do we reach them? • What important point do we want to get across
- 6. SEO • What is it? • How will it increase business? • How it will increase search results? • Where do we begin?
- 7. Google AdWords • Which words do we pick? • How we will use it to increase search results? • How it will increase visits to the website and blog
- 8. Social Media • What is social media? • How these increase communication and brand identity relations with the consumer?
- 9. Blog • How can blog increase awareness? • How will this result positively? • Why is a blog a good way to reach our target audience?
- 10. Tools to Measure • Google Analytics & Twitter Analytics • Tools available • What can be measured and learned? • How will we use this data and achieve success?
- 11. Budget & Timeline • Where to begin • How long will this take to finish? • What will this cost? • Summary: What steps we will take and what order we plan on taking them in.