ADV 420 Final Project. Detroit Lions Digital Strategy.

1. By: Sean Martin

2. Objectives
 To produce a larger image for the organization
 Increase ticket sales
 Larger television following

3. Target Audience
 Football Fans
 Men
 Women
 Children

4. Social Media
 Twitter
 Facebook
 Instagram

5. Internet Marketing
 Google Adwords
 Inbound Marketing

6. Google Adwords
 We can create an advertisement that appears on
Google.
 Detroit Lions
http://www.detroitlions.com/
The Official Site for Detroit Lions
NFC North

7. Inbound Marketing
 Blog
 Personalized Email
 Surveys

8. Key Performance Indicator (KPI)
 Has the campaign been successful?
 Did ticket sales increase?
 Did we have a larger following on Twitter?
 Has the outlook of the organization increased?

9. Budget
 Google Adwords
 $30 a day
 $2.20 per click
 Total: $10,950
 Social Media Team
 Twitter: $4000
 Facebook: $5000

10. Go Lions!