Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Yourself... Happy?

11 views

Published on

If people or businesses want to use you or your company's service, they will look you up online first. What will they find? Are you happy with what they'll find? Will they - in fact - find you at all?

Published in: Business
  • Be the first to comment

  • Be the first to like this

Google Yourself... Happy?

  1. 1. Google yourself. Happy?!! … a digital checklist for busy organisations
  2. 2. The $300K Google search
  3. 3. How confident are you in your business’ “Digital Footprint”? (If people go searching for you online, how confident are you they will find you, and what they find is befitting and reflective of your brand, and what you’d like them to find?) 1. NOT AT ALL 2. NOT VERY 3. QUIETLY CONFIDENT 4. CONFIDENT 5. PRETTY CONFIDENT 6. EXTREMELY CONFIDENT
  4. 4. Which do you CURRENTLY have 100% confidence in? 1. Website 2. Google results 3. Social Media presence 4. Email marketing 5. CRM 6. What your customers think
  5. 5. 1. Brand, logo, style
  6. 6. 2. Website
  7. 7. 3. Google search (SEO)
  8. 8. 4. Google ads (Adwords)
  9. 9. 5. Google Business Page
  10. 10. 6. Google Map result
  11. 11. 7. Blog
  12. 12. 8. Content marketing
  13. 13. 9. Social profiles
  14. 14. 10. Email marketing
  15. 15. 11. CRM platform
  16. 16. 12. Digital promotions
  17. 17. 13. Testimonials
  18. 18. 14. Your marketing mix
  19. 19. 15. Customer love (NPS)
  20. 20. 16. Digital Disruption
  21. 21. 17. Digital Transformation
  22. 22. 18. Anything else…?!
  23. 23. What priorities will you now set yourself FOR THE NEXT 3 MONTHS? 1. Upgrade website 2. Search Engine Optimisation (SEO) 3. Digital marketing campaign 4. Email marketing campaign 5. Social media presence 6. Client Relationship Management (CRM) 7. Net Promoter Score (NPS) 8. Something else…?
  24. 24. Google yourself… Happy? a digital checklist for busy organisations Charlie Gunningham Accelerating Commercialisation Dept of Industry, Innovation & Science Charlie@damburst.com.au 0411 092 669 @ChazGunningham

×