Premise: If anyone is thinking of doing business with you, or working for you, or investing in you, or partnering with you... they will Google you first (personally, and your company). They'll look you up on LinkedIn. Social Media. Ask people about you…. what will they find? Charlie will go through various digital assets that you should/could be on top of right now. Are you? None are that difficult. They just need to be made a priority. Or not.
Roof renovations job
If people go searching for you online, how confident are you they will find you, and what they find is befitting and reflective of your brand, and what you’d like them to find?
Which of these do you CURRENTLY have 100% confidence in…?
domain names (renewal, hosting…?) control, updating …? mobile device experience? Google Analytics?
Organic search results; key words’ chose 12 words, make phrases; embed them in your site; title tags, H1 tags.
Free; organic search. People won’t go to page 2, they’ll retype their search if they don’t find what they want
Paid for; guarantees you’re up there; bidding system; works in conjunction with organic
Set up Google Business page (free); Reviews
Business Page gets you on map
It’s cat nip for Google!
An overall strategy for how you put your content out, and what content, on what platforms
How do you look on these?
An email marketing newsletter; engaging; regular; giving away info. 30% open rates are good (ave is 17%). Keep you in your clients’ mind.
Pulls it altogether – links website, email marketing, social, outbound messaging and inbound leads. Salesforce, MS Dynamics, Sugar, Zoho…
Ads on other sites; Remarketing; Cookies;
Reading reviews, what customers say… makes a difference.
4Ps, plus the 3Is…
Why do your customers buy? NPS & customer loyalty measurement; feedback from customers
Disruption means taking out an existing industry and replacing it with a new one. The smartphone has done that to cameras, TV stations (youtube), Chat, emails, with apps… replacing whole ways we used to communicate, get our news… Other disruptions have been email over letters, streaming videos over DVDs, … Who could/are disrupting your business? What opportunities are there?
DIGITAL TRANSFORMATION What bits of your business could be improved? Streamlined? Automated? How can you make use of digital to learn more about your customers? What data can/are you collecting, and how are you making sense of it?
3. What priorities will you now set yourself FOR THE NEXT 3 MONTHS? Write your letter!
Google Yourself... Happy?
… a digital
How confident are you in your
business’ “Digital Footprint”?
(If people go searching for you online, how confident are you they
will find you, and what they find is befitting and reflective of your
brand, and what you’d like them to find?)
1. NOT AT ALL
2. NOT VERY
3. QUIETLY CONFIDENT
5. PRETTY CONFIDENT
6. EXTREMELY CONFIDENT
Which do you CURRENTLY
have 100% confidence in?
2. Google results
3. Social Media presence
4. Email marketing
6. What your customers think
What priorities will you now set
yourself FOR THE NEXT 3 MONTHS?
1. Upgrade website
2. Search Engine Optimisation (SEO)
3. Digital marketing campaign
4. Email marketing campaign
5. Social media presence
6. Client Relationship
7. Net Promoter Score (NPS)
8. Something else…?
Google yourself… Happy?
a digital checklist for busy organisations
Dept of Industry, Innovation & Science
0411 092 669