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Apartment Internet Marketing Conference 2011 - Local Networking/Outreach

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Mark Juleen's presentation from the 2011 Apartment Internet Marketing Conference. Using social media on online tools for a new approach to outreach marketing and local networking. Please, won't you be my neighbor?

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Apartment Internet Marketing Conference 2011 - Local Networking/Outreach

  1. 1. Mark Juleen<br />J.C. Hart Company &<br />The Resident Connection<br />
  2. 2. Apartments & Neighbors<br />Outreach 180◦ (WIIFM)<br />Memorialize It<br />Map It<br />Broadcast It<br />Measure It<br />
  3. 3. Outreach 180◦ (WIIFM)<br />
  4. 4. Live the Life<br />
  5. 5.
  6. 6.
  7. 7. Benefits of Outreach 180◦?<br />Actually talking to business owners/managers<br />Leasing teams more confident<br />Something for you take away vs. just leaving something behind<br />Actually building a relationship to follow up on<br />
  8. 8. Memorialize ItBlogging & The Resident Hub<br />
  9. 9. Featured Business<br />
  10. 10. Community News<br />
  11. 11. Map It<br />
  12. 12. Share Their Info<br />
  13. 13. Coupons<br />
  14. 14. Broadcast It<br />
  15. 15. Facebook Can Be Your Radio Station<br />
  16. 16. People May Surprise You<br />
  17. 17. This isn’t Field of Dreams<br />
  18. 18. It’s Probably More like The Land of Make Believe<br />
  19. 19.
  20. 20. Measure It<br />
  21. 21. Analytics Year over Year<br />Overall website traffic up over 35%.<br />Absolute unique visitors up 30%<br />About half of that increase attributed to new properties added<br />Majority of other increase from organic search via Google, Bing, Yahoo!, or other local search engines<br />Facebook “Likes” increased 191%<br />Facebook referral to websites increased 70%<br />
  22. 22. Keyword Analytics<br />
  23. 23. Google Searches<br />
  24. 24. Keyword Analytics<br />
  25. 25. Summary<br />Outreach 180◦<br />Memorialize your efforts<br />Map your neighbors<br />Measure what you can<br />Be a better neighbor<br />
  26. 26. The Thank You Economy<br />mark@markjuleen.com<br />Twitter - @mbj<br />MarkJuleen.com<br />TheResidentConnection.com<br />facebook.markjuleen.com<br />

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