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WHAT IS DIGITAL MARKETING? INFOGRAPHIC

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What is digital marketing? How do all the pieces fit together? And what skillset(s) lead to digital marketing success?

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WHAT IS DIGITAL MARKETING? INFOGRAPHIC

  1. 1. WHAT IS DIGITAL MARKETING? Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com A Simple Question & Complex Answer
  2. 2. Digital marketing involves tracking analytics, designing strategies for growing brand awareness and lead generation, and creating optimized web content. DIGITAL MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com
  3. 3. Digital Marketing is an umbrella term for all marketing performed online. But to fully understand it, certain elements must be discussed. DIGITAL MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com
  4. 4. CONTENT MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Content marketing is designing and sharing valuable content, across digital assets. Content can be social media posts, blogs, emails, videos and infographics.
  5. 5. SEARCH ENGINE OPTIMIZATION (SEO) Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Search engine optimization, or SEO, involves designing relevant web content, gaining links from trusted sites, and using accurate and descriptive meta tags.
  6. 6. SOCIAL MEDIA MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Social media marketing is creating and sharing valuable content on a target audience's preferred social channel. Social media is for branding and engagement.
  7. 7. SEARCH ENGINE MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Search Engine Marketing, or SEM, is the process of bidding on target keywords, or audiences, in order to show your ad prominently on the desired platform.
  8. 8. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Analytics are used to track performance metrics and discover/define audiences, online. Analytics explains who, when and how users engage with web content.
  9. 9. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Email marketing is sending branded email content, for the purposes of lead generation, remarketing, branding, or sharing newsletters, promotions and updates.
  10. 10. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com * View final page for full-size infographic. *

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