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Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Cutting Through The Clutter<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />Why Should You Personalize?<br />The Cocktail P...
Using Personalization To Create More Powerful Marketing Relationships<br />It’s all about RESULTS!<br /><ul><li>The person...
Personalized direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece. – T...
Personalizing an email marketing campaign can improve response rates by 45 percent. – Gotmarketing
Personalization was the most important factor when contributors determine which charity or fundraising direct mail they op...
Text Personalization<br />
Image Personalization<br />
Advanced Personalization<br />
Using Personalization To Create More Powerful Marketing Relationships<br />Personalized Direct Mail<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Personalized Magazines<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Other Personalized Printing<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />Pocket Folders<br />Presentations<br />Newslett...
Using Personalization To Create More Powerful Marketing Relationships<br />Personalized Email<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Personalized URLs<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />RecipientsName.CampaignWebsite.com<br />JohnSam...
Using Personalization To Create More Powerful Marketing Relationships<br />Update Profile Page<br />Thank You Page<br />Su...
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Personalized Video<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Using Personalization To Create More Powerful Marketing Relationships<br />
Getting Started With Personalization<br />Using Personalization To Create More Powerful Marketing Relationships<br />
It All Starts With Good Data<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Start Simple, Use Mail Merge<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Personalize Your Email Marketing<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Be Relevant, Not Spammy<br />Using Personalization To Create More Powerful Marketing Relationships<br />
Use Multiple Channels<br />
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Using Personalization to Create More Powerful Marketing Relationships Presentation

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Most marketers understand that using Personalization in your marketing campaigns can be an extremely effective way to cut through the clutter and capture the attention of customers and prospects.

What you may not know is that there are many different types of Marketing Personalization, ranging from very simple to highly complex. Each level of complexity can bring increases in response, greater degrees of loyalty and a higher ROI.

Join me for a FREE webinar that explores the topic of Personalization, including...

* Why you should use Personalization in your marketing campaigns.
* Different degrees of Personalization and their benefits and drawbacks.
* Examples of Personalization across several marketing channels including print, web and video.
* How you can implement a Personalized Marketing Strategy that will lead to better results and more powerful relationships.

Published in: Business
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Using Personalization to Create More Powerful Marketing Relationships Presentation

  1. 1. Using Personalization To Create More Powerful Marketing Relationships<br />
  2. 2. Using Personalization To Create More Powerful Marketing Relationships<br />
  3. 3. Cutting Through The Clutter<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  4. 4. Using Personalization To Create More Powerful Marketing Relationships<br />Why Should You Personalize?<br />The Cocktail Party Effect: Nothing capture someone’s attention more than hearing (or seeing) their own name.<br />
  5. 5. Using Personalization To Create More Powerful Marketing Relationships<br />It’s all about RESULTS!<br /><ul><li>The personalization of marketing materials can increase response rates by 36%, response time 34% and repeat orders by 46% leading to an overall increase in profit and revenue of over 30% - Cal Poly Study
  6. 6. Personalized direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece. – The Digital Printing Council
  7. 7. Personalizing an email marketing campaign can improve response rates by 45 percent. – Gotmarketing
  8. 8. Personalization was the most important factor when contributors determine which charity or fundraising direct mail they open. - ClickZ</li></li></ul><li>Types of Marketing Personalization<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  9. 9. Text Personalization<br />
  10. 10. Image Personalization<br />
  11. 11. Advanced Personalization<br />
  12. 12. Using Personalization To Create More Powerful Marketing Relationships<br />Personalized Direct Mail<br />
  13. 13. Using Personalization To Create More Powerful Marketing Relationships<br />
  14. 14. Using Personalization To Create More Powerful Marketing Relationships<br />
  15. 15. Using Personalization To Create More Powerful Marketing Relationships<br />
  16. 16. Using Personalization To Create More Powerful Marketing Relationships<br />
  17. 17. Personalized Magazines<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  18. 18. Using Personalization To Create More Powerful Marketing Relationships<br />
  19. 19. Using Personalization To Create More Powerful Marketing Relationships<br />
  20. 20. Using Personalization To Create More Powerful Marketing Relationships<br />
  21. 21. Other Personalized Printing<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  22. 22. Using Personalization To Create More Powerful Marketing Relationships<br />Pocket Folders<br />Presentations<br />Newsletters<br />Brochures<br />
  23. 23. Using Personalization To Create More Powerful Marketing Relationships<br />Personalized Email<br />
  24. 24. Using Personalization To Create More Powerful Marketing Relationships<br />
  25. 25. Personalized URLs<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  26. 26. Using Personalization To Create More Powerful Marketing Relationships<br />RecipientsName.CampaignWebsite.com<br />JohnSample.GonnaNeedShades.com<br />MarySmith.Ride105.com<br />MyLifeway.com/JudyKitzer<br />
  27. 27.
  28. 28. Using Personalization To Create More Powerful Marketing Relationships<br />Update Profile Page<br />Thank You Page<br />Survey Page<br />Welcome Page<br />
  29. 29. Using Personalization To Create More Powerful Marketing Relationships<br />
  30. 30. Using Personalization To Create More Powerful Marketing Relationships<br />
  31. 31. Personalized Video<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  32. 32. Using Personalization To Create More Powerful Marketing Relationships<br />
  33. 33. Using Personalization To Create More Powerful Marketing Relationships<br />
  34. 34. Getting Started With Personalization<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  35. 35. It All Starts With Good Data<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  36. 36. Start Simple, Use Mail Merge<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  37. 37. Personalize Your Email Marketing<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  38. 38. Be Relevant, Not Spammy<br />Using Personalization To Create More Powerful Marketing Relationships<br />
  39. 39. Use Multiple Channels<br />
  40. 40. Using Personalization To Create More Powerful Marketing Relationships<br />Measure, Analyze, Rinse & Repeat<br />
  41. 41. Q&A<br />Email: Aaron@MarketPathOnline.com<br />Call: 314-485-9778<br />Twitter: www.Twitter.com/MarketPathAC<br />LinkedIn: www.LinkedIn.com/in/AaronCorson<br />Facebook: www.Facebook.com/Aaron.Corson<br />SlideShare: http://www.SlideShare.net/MarketPathAC<br />YouTube: http://www.YouTube.com/user/MarketPathAC<br />www.MarketPathOnline.com<br />Using Personalization To Create More Powerful Marketing Relationships<br />

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