This quarter in my social media marketing class we worked really hard to design a social media plan for a local bridal boutique so check out our presentation!
This document provides questions to ask a marketing professional to understand their expertise and how they will help your business. It suggests asking about their definition of a successful campaign, how they will measure success using tools like Facebook Insights and Google Analytics, examples of campaigns they have run, and whether specific marketing platforms and tactics like video marketing are appropriate for your business. The goal is to determine if the marketing professional understands your business and can differentiate your offerings from competitors through tailored strategies.
The document outlines Stride Gum's digital strategy to target younger consumers aged 13-25 by having them try new things while chewing Stride and sharing photos on social media using the hashtag #LiveWithStride. It details a 3-month campaign across Facebook, Twitter, and Instagram where the 10 finalists with the most likes each win $1000, and tactics like SEO and working with adventure bloggers. The goals are to increase followers, traffic, brand awareness, and sales across Stride's social media platforms and website.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Nmdl Final: Express Digital Marketing CampaignAlexia Anna
Express aims to increase sales and online visibility through a digital marketing campaign centered around the hashtag #LoveExpress. The campaign will feature a video ad of models confessing what they secretly love about Express clothing and trends. Through social media distribution and targeted Google AdWords, the campaign seeks to drive traffic to the Express website and increase followers by 15% over 6 months. Key performance indicators like sales, website analytics, and social media metrics will evaluate the campaign's success in making Express a leader in online fashion trends.
This document summarizes the digital marketing services offered by 22 Digitals including page management, content posting, conversion management, social media management, campaign design, and graphic design. It outlines their process of meeting with clients, researching brands, creating concepts, presenting ideas, revising based on feedback, launching campaigns, and clarifying objectives. 22 Digitals believes in building relationships through quality content, efficient processes, quick responsiveness, neuromarketing, and giving brands competitive advantages through innovative campaigns and insights.
Marketing your equity crowdfunding campaignValueSetters
This document provides guidance on marketing an equity crowdfunding campaign through social media, search engine, and email marketing. It recommends actively targeting potential investors using these channels and retargeting those who have shown initial interest. Custom and interest-based social media audiences are discussed as options for targeting, with custom audiences being highly targeted but more expensive. The document also provides a sample marketing timeline and notes that advisory firms can help companies develop tailored marketing strategies for their crowdfunding offerings within SEC guidelines.
This document outlines a marketing campaign for a fashion company, including tactics like social media contests on Pinterest, mobile apps for iPhone and Android, and using celebrity spokespeople. It discusses performance metrics like website analytics and sales revenue, and allocates under $50,000 over 6 months to the social media, search engine optimization, and mobile marketing portions of the campaign. The goal is to build client and consumer access while promoting the brand through innovative and polished tactics.
The document discusses brand marketing and communication strategists. It emphasizes that clear brand values and messages can gain customer loyalty and entice customers. It also notes strategists should align their brand culture, know what customers think, add value, mine data, take advantage of opportunities, use media, develop partnerships, grow existing clients, and look for opportunities online to strengthen their brand. Finally, it quotes that the strongest brands are true to themselves and are built by customers and leaders focusing on lasting customer relationships rather than just transactions.
This document provides questions to ask a marketing professional to understand their expertise and how they will help your business. It suggests asking about their definition of a successful campaign, how they will measure success using tools like Facebook Insights and Google Analytics, examples of campaigns they have run, and whether specific marketing platforms and tactics like video marketing are appropriate for your business. The goal is to determine if the marketing professional understands your business and can differentiate your offerings from competitors through tailored strategies.
The document outlines Stride Gum's digital strategy to target younger consumers aged 13-25 by having them try new things while chewing Stride and sharing photos on social media using the hashtag #LiveWithStride. It details a 3-month campaign across Facebook, Twitter, and Instagram where the 10 finalists with the most likes each win $1000, and tactics like SEO and working with adventure bloggers. The goals are to increase followers, traffic, brand awareness, and sales across Stride's social media platforms and website.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Nmdl Final: Express Digital Marketing CampaignAlexia Anna
Express aims to increase sales and online visibility through a digital marketing campaign centered around the hashtag #LoveExpress. The campaign will feature a video ad of models confessing what they secretly love about Express clothing and trends. Through social media distribution and targeted Google AdWords, the campaign seeks to drive traffic to the Express website and increase followers by 15% over 6 months. Key performance indicators like sales, website analytics, and social media metrics will evaluate the campaign's success in making Express a leader in online fashion trends.
This document summarizes the digital marketing services offered by 22 Digitals including page management, content posting, conversion management, social media management, campaign design, and graphic design. It outlines their process of meeting with clients, researching brands, creating concepts, presenting ideas, revising based on feedback, launching campaigns, and clarifying objectives. 22 Digitals believes in building relationships through quality content, efficient processes, quick responsiveness, neuromarketing, and giving brands competitive advantages through innovative campaigns and insights.
Marketing your equity crowdfunding campaignValueSetters
This document provides guidance on marketing an equity crowdfunding campaign through social media, search engine, and email marketing. It recommends actively targeting potential investors using these channels and retargeting those who have shown initial interest. Custom and interest-based social media audiences are discussed as options for targeting, with custom audiences being highly targeted but more expensive. The document also provides a sample marketing timeline and notes that advisory firms can help companies develop tailored marketing strategies for their crowdfunding offerings within SEC guidelines.
This document outlines a marketing campaign for a fashion company, including tactics like social media contests on Pinterest, mobile apps for iPhone and Android, and using celebrity spokespeople. It discusses performance metrics like website analytics and sales revenue, and allocates under $50,000 over 6 months to the social media, search engine optimization, and mobile marketing portions of the campaign. The goal is to build client and consumer access while promoting the brand through innovative and polished tactics.
The document discusses brand marketing and communication strategists. It emphasizes that clear brand values and messages can gain customer loyalty and entice customers. It also notes strategists should align their brand culture, know what customers think, add value, mine data, take advantage of opportunities, use media, develop partnerships, grow existing clients, and look for opportunities online to strengthen their brand. Finally, it quotes that the strongest brands are true to themselves and are built by customers and leaders focusing on lasting customer relationships rather than just transactions.
Social Media is a booming field which help you to enhance your business performance and make your business a brand name on the marketing. Social Media is very helpful for those person or business holder which are looking for instant business growth.
Contact me if you have any query and want to social media marketing services.
This document introduces Mandy O'Neill and her company ConnectedNonprofit, which provides social media, online fundraising, and strategic account development services. Their services include developing breakthrough social media and fundraising campaigns, extending the reach of organizations through social media, and filling interim executive leadership roles for organizations looking to grow. ConnectedNonprofit aims to help nonprofits expand their reach and impact through data-driven social media strategies and online fundraising campaigns.
The Creative Coast is holding its annual FastPitch competition on March 4th, 2016, where entrepreneurs will have the opportunity to pitch their business ideas in three minutes to receive feedback, contacts, coaching, and potential funding. Participants will compete in categories like student entrepreneurs, service-based entrepreneurs, or product-based entrepreneurs. The competition provides applicants with workshops on storytelling and pitching, as well as one-on-one coaching to help refine their presentation skills. The 2015 overall winner was awarded over $2,000 in prize money.
Visitor numbers to Guides for Brides wedding website increased 44% in the past year. The site is ranked number 1 for most relevant wedding search terms on Google and features the largest wedding fair diary and more supplier listings than any other wedding website in the UK. The site offers local and national advertising opportunities for wedding suppliers through directory listings, banners, sponsored content, and bespoke packages to help businesses access brides and help brides find suppliers. Guides for Brides is run by a team of 16 staff located in Wantage, Oxfordshire.
Find out more about our search and social servicesSans Frontiere
Sans Frontiere is a fully integrated marketing agency that acts as an extension of clients' internal marketing departments. They have been established since 1997. They offer dedicated specialists to help clients with digital strategies and marketing through social media management, PR, and paid search campaigns. Their approach includes creating engaging content, listening to conversations around clients' brands, building brand communities, and optimizing efforts through data-driven analysis.
The document discusses using social media for marketing and provides questions to consider when developing a social media marketing strategy. It suggests determining goals, target audience, which platforms the audience uses, and desired messaging. The document then lists common goals of social media marketing like increasing traffic, conversions, and brand awareness. It stresses measuring success through analytics and concludes that social media allows small brands to establish a name for themselves.
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
Efficiency First Webinar Presentation - Your Marketing PlanMike Rogers
This was delivered as part of an Efficiency First webinar, "A Strategy for Success: How to Write a Practical Home Performance Marketing Plan". Friday, December 20 from 9:30 a.m. to 11 a.m. PST
Goest Perfumes Digital Strategy - Diana SteeleDiana Steele
This document outlines a digital strategy for a perfume brand called Goest. The goals are to increase brand following through advertising on blogs and websites, optimize e-commerce and social media platforms, launch a Google Adwords campaign, and increase sales by 20% by March 2014. The target audience is described as 25-45 year olds who want unique, artistic scents. Key performance indicators include growing social media followers and improving SEO metrics. The plan is to spend $450 per month, or 12% of projected annual revenue, on digital advertising and analytics.
This document outlines a marketing campaign to increase sales by launching a phone app and social media campaign asking people to share how they hockey. The $500,000, 1-year budget allocates most funds to Google and Facebook/Twitter ads, with additional money for contests and agency fees. The campaign's goal is to engage hockey enthusiasts to share how they play hockey using the hashtag #HowDoYouHockey on social media.
The document outlines a marketing campaign called "How Do YOU Hockey?" with a $500,000 budget for one year. The campaign will use a phone app, Google AdWords, Facebook/Twitter ads, contests, and an agency to share how hockey enthusiasts play hockey and increase sales. Key performance indicators will track the success of the campaign in getting people to share how they personally experience hockey.
Sans Frontiere is a marketing agency that specializes in digital strategies and social media management. They establish customized social media plans for clients to help build their brand and engage customers online. Sans Frontiere also runs search engine campaigns and optimizes websites to help businesses attract the right customers and maximize their online presence and marketing investments.
Attract new tenants through internet marketing(finished)RandyBett
Internet marketing has become an important way for commercial landlords to attract new tenants through time-saving online tools. Landlords should use high-quality photos to showcase their properties online, clearly highlight the key benefits and features of the available space in a short, simple description, and leverage social media platforms to widely disseminate information to potential tenants who have limited time. It is also important to monitor website analytics to track performance, see which pages are most appealing to tenants, and adjust marketing strategies as needed based on whether online views convert to property showings and lease offers.
Golden Touch Investments owns by Cesar Ramos and has been operating for 3 years with estimated annual revenues of $167,753. Its goal is to empower individual investors through education on real estate opportunities. Currently, it has no social media presence. Its plan is to 1) Increase leads on properties by creating educational videos on YouTube and offering incentives for finding profitable properties and 2) Establish a positive brand image through email marketing, social media engagement and addressing customer concerns. It will use YouTube, Facebook, Twitter and email marketing to distribute content and engage with followers. Progress will be tracked using analytics from these various platforms.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
United Way of Pierce County is located in Tacoma, Washington. Their mission is to tackle tough challenges in the community and help children succeed. They have a social media presence on Facebook, LinkedIn, YouTube, Twitter and Pinterest but lack engagement. Their social media strategy aims to increase donations, brand awareness and social media followers through goals, objectives and tactics on Facebook and Twitter over 6 months. They will analyze results and adjust tactics as needed to effectively implement their strategy.
Bertolino's Espresso Bar is a family-owned coffee shop that has operated in Tacoma since 1994. During phase 1 of developing a new social media strategy, the document analyzes Bertolino's current social media presence and sets goals to increase brand awareness and sales. Phase 2 examines target audiences and resources available. Phase 3 will implement the strategy using platforms like Facebook, Instagram and Twitter, and measure effectiveness through key performance indicators like followers, engagement, and sales growth.
My peers and I have come up with a social media strategy for a local nonprofit, United Way of Pierce County. This presentation will give you an idea of what we are thinking in terms of UWPC successfully using social media functionalities in order to reduce poverty.
Social Media is a booming field which help you to enhance your business performance and make your business a brand name on the marketing. Social Media is very helpful for those person or business holder which are looking for instant business growth.
Contact me if you have any query and want to social media marketing services.
This document introduces Mandy O'Neill and her company ConnectedNonprofit, which provides social media, online fundraising, and strategic account development services. Their services include developing breakthrough social media and fundraising campaigns, extending the reach of organizations through social media, and filling interim executive leadership roles for organizations looking to grow. ConnectedNonprofit aims to help nonprofits expand their reach and impact through data-driven social media strategies and online fundraising campaigns.
The Creative Coast is holding its annual FastPitch competition on March 4th, 2016, where entrepreneurs will have the opportunity to pitch their business ideas in three minutes to receive feedback, contacts, coaching, and potential funding. Participants will compete in categories like student entrepreneurs, service-based entrepreneurs, or product-based entrepreneurs. The competition provides applicants with workshops on storytelling and pitching, as well as one-on-one coaching to help refine their presentation skills. The 2015 overall winner was awarded over $2,000 in prize money.
Visitor numbers to Guides for Brides wedding website increased 44% in the past year. The site is ranked number 1 for most relevant wedding search terms on Google and features the largest wedding fair diary and more supplier listings than any other wedding website in the UK. The site offers local and national advertising opportunities for wedding suppliers through directory listings, banners, sponsored content, and bespoke packages to help businesses access brides and help brides find suppliers. Guides for Brides is run by a team of 16 staff located in Wantage, Oxfordshire.
Find out more about our search and social servicesSans Frontiere
Sans Frontiere is a fully integrated marketing agency that acts as an extension of clients' internal marketing departments. They have been established since 1997. They offer dedicated specialists to help clients with digital strategies and marketing through social media management, PR, and paid search campaigns. Their approach includes creating engaging content, listening to conversations around clients' brands, building brand communities, and optimizing efforts through data-driven analysis.
The document discusses using social media for marketing and provides questions to consider when developing a social media marketing strategy. It suggests determining goals, target audience, which platforms the audience uses, and desired messaging. The document then lists common goals of social media marketing like increasing traffic, conversions, and brand awareness. It stresses measuring success through analytics and concludes that social media allows small brands to establish a name for themselves.
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
Efficiency First Webinar Presentation - Your Marketing PlanMike Rogers
This was delivered as part of an Efficiency First webinar, "A Strategy for Success: How to Write a Practical Home Performance Marketing Plan". Friday, December 20 from 9:30 a.m. to 11 a.m. PST
Goest Perfumes Digital Strategy - Diana SteeleDiana Steele
This document outlines a digital strategy for a perfume brand called Goest. The goals are to increase brand following through advertising on blogs and websites, optimize e-commerce and social media platforms, launch a Google Adwords campaign, and increase sales by 20% by March 2014. The target audience is described as 25-45 year olds who want unique, artistic scents. Key performance indicators include growing social media followers and improving SEO metrics. The plan is to spend $450 per month, or 12% of projected annual revenue, on digital advertising and analytics.
This document outlines a marketing campaign to increase sales by launching a phone app and social media campaign asking people to share how they hockey. The $500,000, 1-year budget allocates most funds to Google and Facebook/Twitter ads, with additional money for contests and agency fees. The campaign's goal is to engage hockey enthusiasts to share how they play hockey using the hashtag #HowDoYouHockey on social media.
The document outlines a marketing campaign called "How Do YOU Hockey?" with a $500,000 budget for one year. The campaign will use a phone app, Google AdWords, Facebook/Twitter ads, contests, and an agency to share how hockey enthusiasts play hockey and increase sales. Key performance indicators will track the success of the campaign in getting people to share how they personally experience hockey.
Sans Frontiere is a marketing agency that specializes in digital strategies and social media management. They establish customized social media plans for clients to help build their brand and engage customers online. Sans Frontiere also runs search engine campaigns and optimizes websites to help businesses attract the right customers and maximize their online presence and marketing investments.
Attract new tenants through internet marketing(finished)RandyBett
Internet marketing has become an important way for commercial landlords to attract new tenants through time-saving online tools. Landlords should use high-quality photos to showcase their properties online, clearly highlight the key benefits and features of the available space in a short, simple description, and leverage social media platforms to widely disseminate information to potential tenants who have limited time. It is also important to monitor website analytics to track performance, see which pages are most appealing to tenants, and adjust marketing strategies as needed based on whether online views convert to property showings and lease offers.
Golden Touch Investments owns by Cesar Ramos and has been operating for 3 years with estimated annual revenues of $167,753. Its goal is to empower individual investors through education on real estate opportunities. Currently, it has no social media presence. Its plan is to 1) Increase leads on properties by creating educational videos on YouTube and offering incentives for finding profitable properties and 2) Establish a positive brand image through email marketing, social media engagement and addressing customer concerns. It will use YouTube, Facebook, Twitter and email marketing to distribute content and engage with followers. Progress will be tracked using analytics from these various platforms.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
United Way of Pierce County is located in Tacoma, Washington. Their mission is to tackle tough challenges in the community and help children succeed. They have a social media presence on Facebook, LinkedIn, YouTube, Twitter and Pinterest but lack engagement. Their social media strategy aims to increase donations, brand awareness and social media followers through goals, objectives and tactics on Facebook and Twitter over 6 months. They will analyze results and adjust tactics as needed to effectively implement their strategy.
Bertolino's Espresso Bar is a family-owned coffee shop that has operated in Tacoma since 1994. During phase 1 of developing a new social media strategy, the document analyzes Bertolino's current social media presence and sets goals to increase brand awareness and sales. Phase 2 examines target audiences and resources available. Phase 3 will implement the strategy using platforms like Facebook, Instagram and Twitter, and measure effectiveness through key performance indicators like followers, engagement, and sales growth.
My peers and I have come up with a social media strategy for a local nonprofit, United Way of Pierce County. This presentation will give you an idea of what we are thinking in terms of UWPC successfully using social media functionalities in order to reduce poverty.
As a team of 5, we analyzed and provided Social Media goals and objectives for United Way of Pierce Country to improve their Social Media platform and brand awareness.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
The Cliff House Project for Social Media StrategyMichael Cantrall
The Cliff House restaurant is located on a cliff overlooking Commencement Bay in Tacoma, Washington. It first opened in 1925 and serves high-quality food and beverages but has experienced high turnover rates and changes in ownership. The restaurant aims to increase revenue through social media by marketing its brand, menu, services, gift cards, and location. It will create accounts on Facebook, Instagram, Twitter, LinkedIn and YouTube and run promotional campaigns and contests to engage customers and drive traffic to the restaurant. Key performance indicators and metrics will measure the success of the social media plan and its goals of increasing awareness and sales.
Alignment Creative is a company focused on providing unique manufacturing and design solutions through mixed media processing. It currently has a Facebook page but recognizes opportunities to expand its social media presence across other platforms like Instagram, Twitter, Pinterest, and YouTube. An analysis of Alignment Creative's current social media presence found strengths in its visual content but weaknesses in infrequent posting and limited engagement. The company aims to boost brand awareness, customer interactions, and sales by developing content for multiple social media platforms and tracking metrics like interactions, website traffic, and follower growth.
The document discusses the importance of digital reputation management for businesses. It highlights how social media can either strengthen a business by building loyalty and attracting customers, or threaten reputations if left unattended. The document then provides examples of digital reputation management campaigns that were successful in increasing engagement for various organizations through content creation and community building on social media platforms.
Instagram Marketing Working With Influencers To Increase Business Reach Power...SlideTeam
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
The document is a content and digital marketing proposal from Luv Israni of Israni Entertainment for Bindani by Jigar and Nikita. The proposal outlines a strategy to grow Bindani's social media presence through regular posting of engaging content like photos, videos and testimonials across platforms like Twitter, Facebook, Pinterest and Google+. The strategy includes daily/weekly posting, using hashtags and targeted ads, monitoring engagement, and providing monthly analytics reports to optimize the approach. The goal is to increase Bindani's visibility and engage their target audience through consistent, high-quality social media marketing.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
If your company needs to submit a Marketing Campaign Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WBhkyy
The document summarizes presentations from the Social Media Club of Dallas event. It includes summaries of several companies' social media campaigns: Atomic Design & Consulting promoted TwoRows Grill for St. Patrick's Day using email and Facebook; BestBuzz used QR codes and promotions to increase awareness of Taste of Dallas; Buzzshift leveraged relationships and cutting-edge technology to promote educational trips for People to People; Slingshot used JAGTAG, videos and Facebook ads to promote Jack Daniel's Birthday campaign; and Standing Dog Interactive Event Cinemas increased Easter movie marathon ticket sales 30% using Facebook ads. It also provides results, learnings and screenshots from each campaign.
This document discusses how user-generated content and influencer marketing can be leveraged to promote brands and drive engagement. It notes that millennials prefer real customer photos over professional images. Influencer marketing produces more sales and retention than paid ads. The document provides strategies for identifying influencers at local, regional and national levels and launching effective influencer marketing campaigns, particularly on Instagram. It also outlines best practices for working with influencers and ensuring proper disclosure of sponsored content to avoid regulatory issues.
This document discusses how user-generated content and influencer marketing can be leveraged to promote brands and drive engagement. It notes that millennials prefer real user photos over professional images. Influencer marketing produces greater customer retention and sales than paid ads. The document provides strategies for identifying influencers at local, regional and national levels and launching effective influencer marketing campaigns, particularly on Instagram. It also outlines best practices for working with influencers and ensuring proper disclosure of sponsored content to comply with FTC guidelines.
Sohns Consulting has created a marketing campaign called #RethinkPinkRaleigh for Boxed to expand awareness in Raleigh, NC. The campaign targets affluent mothers through social media, billboards, mailers, and influencers. It focuses on slashing prices for female products in February to promote gender equality. The $250,000 budget is allocated across paid social media, billboards, mailers, and an influencer. The objectives are to increase traffic 5% and sales while promoting Boxed's culture of fair pricing. The comprehensive strategy aims to make mothers loyal Boxed customers.
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
Digital strategy focuses on building Applebee's brand identity and recognition through an online presence. Key objectives include reaching new customers, increasing traffic to the website and engagement on social media. The strategy involves search engine optimization, paid search/display ads, mobile marketing, and an active social media presence on Facebook, Twitter, Instagram and other channels. Content will include photos, contests, employee spotlights and customer stories. Performance will be monitored through metrics like followers, engagement and monthly reports. Ongoing management includes meetings, content planning and reputation monitoring.
Digital Marketing Campaign Analysis (Destination Athlete, LLC)Pedram Keyvani
Destination Athlete, an athletic performance company, ran a Facebook advertising campaign to build brand awareness in Hunterdon County. The campaign targeted ages 24-44 within 20 miles of their location and focused on interests like coaching and sports. The budget was $5 per day but went over at $124 total. The campaign reached over 2500 people but had a low click-through and conversion rate, resulting in a negative 78% return on investment. Recommendations included expanding targeting interests, exploring other social media, separating local and corporate websites, and testing Google AdWords. Lessons included understanding pricing complexity, defining clear goals, optimizing creative for the platform, and allowing the client final say in strategic decisions.
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
This document summarizes Gary Little's background and experience in marketing. It outlines his education at Fairfield University where he studied New Media and marketing. It then details his work experience managing marketing for sports and entertainment clients as well as a celebrity hairstylist brand. It provides examples of high-profile events he has planned and organized. Finally, it discusses his vision for the future of marketing and upcoming projects.
Dairy Cheer Restaurant ran a successful 7-month social media campaign on Facebook and Instagram to increase sales and engagement. Through targeted posts and giveaways, they gained over 2,000 Facebook likes and nearly 450 Instagram followers. Their most viral post reached almost 15,000 users, and overall engagement doubled. As a result, Dairy Cheer witnessed a noticeable increase in foot traffic and sales, leading them to extend the campaign and ask for more ways to leverage technology for their business.
Proposal For Marketing Campaign PowerPoint Presentation SlidesSlideTeam
The document proposes a marketing campaign for an event. It includes sections on summarizing the event, key target audiences, strategic approaches, ways to promote the event, a situation analysis, timeline, budget, terms and agreement, company description, and next steps. The proposal provides details on the goals of the event marketing, descriptions of the primary and secondary target audiences, key strategies and initiatives, promotion methods, current analytics and goals, a process map, timeline broken into phases, and budget breakdown.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Willmeisha Hall- Social Media Specialist PortfolioWillmeisha Hall
Willmeisha Hall provides Social media marketing and marketing strategy forStartups, Non-profits, Social Media Influencers, Government, and Fortune 500 companies.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
3. The Mission of Adorned in Grace
Adorned in Grace Tacoma is designed
to bring awareness of human
trafficking to the Puget Sound Area
and support survivors.
6. People
❖ Who is our Target Audience
➢ Women 18-35
➢ Planning their Wedding
❖ What Tools Will Reach our
Audience
➢ Instagram
➢ Pinterest
➢ Twitter
➢ Facebook
❖ Budget
7. Content
❖ Our Goals
➢ Spread Awareness of
Human Trafficking
➢ Support the Cause with
Dress Donations
❖ How do we plan on
Supporting our goals with
Content?
9. Twitter
● Retweet
● Tag people
● Find relevant article about
Human Trafficking
Goal(s):
Attract more
customers.
Objective/KPIs:
Gain 1000
impressions,
and obtaining
50 followers by
March 9, 2017
Tactics:
Twitter with
hashtags
#humantrafficki
ng and
#AdornedinGra
ce along with
photo of
dresses
Metrics:
297 followers
268 likes
235 tweets
254 following
10. Retweet
● Retweet other human
trafficking tweets.
● Follow other people who
care about human trafficking.
○ Ex: Ashton Kutcher
11. Tag people
● Mention people @xxx related
to human trafficking.
● Share some stories or news
in time line and then tag the
people who related to human
trafficking.
12. Find relevant
articles
● Find some articles about
human trafficking and post
on twitter.
● Reply some influential
articles or news on twitter.
13. Facebook
● Post the donors, buyers, and
volunteers pictures on
facebook to let more people
know Adorned in Grace.
○ People can share that in
their timeline to make
more people see that.
Goal(s):
Let more people
to know Adorned
in Grace.
Increase brand
awareness
Objective/KPIs:
Create brand
awareness of
our
organization
Tactics:
Facebook, with
posts about
donations,
dress purchase
and posts
designed to
bring
awareness to
human
trafficking
Metrics:
3216 likes
516 checked in
26 people talked
about it.
3087 followers
14. Pinterest
● 44% of internet using women have a pinterest account
● Has become a go to place for brides to get ideas on decor, food,
venues, and dresses.
● Women can look through photos posted by various wedding
boutiques or photographers and pin the photos they like into an idea
board.
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
15. ● Convert into a business page
● Have a schedule in place to make sure that we are constantly
posting photos.
● Other wedding related Boards to provide value to customer
○ nearby venues, wedding formal wear
○ Bridesmaids and Groomsmen wear
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
Local Bridal Shop’s Page
16. ● With a pinterest business account there is a whole
page for analytics
● Shows repins, most popular, followers, and number
of impressions
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
17. Instagram
● 38% of internet using women have an instagram
● One of the top social media platforms for sharing
photos
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
18. ● Create an campaign by using the hashtag
#AdornedInGrace
○ Track the use of the hashtag
● Convert into a business page
● Post at least once a week
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
Tacoma Page Portland Page
19. ● By searching the hashtag #AdornedInGrace, you
can easily see how many people have used it
● Business analytics page provides…
○ Number of impressions
○ How many people have clicked on your site
○ Number of followers and when they are on
instagram
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
20. Budget
● Limited budget
● College Interns
● Free platforms (Instagram, Facebook,
Twitter, and Pinterest)
● Look into paid advertising in the future