3. The Mission of Adorned in Grace
Adorned in Grace Tacoma is designed
to bring awareness of human
trafficking to the Puget Sound Area
and support survivors.
6. People
❖ Who is our Target Audience
➢ Women 18-35
➢ Planning their Wedding
❖ What Tools Will Reach our
Audience
➢ Instagram
➢ Pinterest
➢ Twitter
➢ Facebook
❖ Budget
7. Content
❖ Our Goals
➢ Spread Awareness of
Human Trafficking
➢ Support the Cause with
Dress Donations
❖ How do we plan on
Supporting our goals with
Content?
9. Twitter
● Retweet
● Tag people
● Find relevant article about
Human Trafficking
Goal(s):
Attract more
customers.
Objective/KPIs:
Gain 1000
impressions,
and obtaining
50 followers by
March 9, 2017
Tactics:
Twitter with
hashtags
#humantrafficki
ng and
#AdornedinGra
ce along with
photo of
dresses
Metrics:
297 followers
268 likes
235 tweets
254 following
10. Retweet
● Retweet other human
trafficking tweets.
● Follow other people who
care about human trafficking.
○ Ex: Ashton Kutcher
11. Tag people
● Mention people @xxx related
to human trafficking.
● Share some stories or news
in time line and then tag the
people who related to human
trafficking.
12. Find relevant
articles
● Find some articles about
human trafficking and post
on twitter.
● Reply some influential
articles or news on twitter.
13. Facebook
● Post the donors, buyers, and
volunteers pictures on
facebook to let more people
know Adorned in Grace.
○ People can share that in
their timeline to make
more people see that.
Goal(s):
Let more people
to know Adorned
in Grace.
Increase brand
awareness
Objective/KPIs:
Create brand
awareness of
our
organization
Tactics:
Facebook, with
posts about
donations,
dress purchase
and posts
designed to
bring
awareness to
human
trafficking
Metrics:
3216 likes
516 checked in
26 people talked
about it.
3087 followers
14. Pinterest
● 44% of internet using women have a pinterest account
● Has become a go to place for brides to get ideas on decor, food,
venues, and dresses.
● Women can look through photos posted by various wedding
boutiques or photographers and pin the photos they like into an idea
board.
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
15. ● Convert into a business page
● Have a schedule in place to make sure that we are constantly
posting photos.
● Other wedding related Boards to provide value to customer
○ nearby venues, wedding formal wear
○ Bridesmaids and Groomsmen wear
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
Local Bridal Shop’s Page
16. ● With a pinterest business account there is a whole
page for analytics
● Shows repins, most popular, followers, and number
of impressions
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
pinterest page
Metrics:
Get 1000 repins
Get 100 new
followers
Make 2000
impressions
17. Instagram
● 38% of internet using women have an instagram
● One of the top social media platforms for sharing
photos
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
18. ● Create an campaign by using the hashtag
#AdornedInGrace
○ Track the use of the hashtag
● Convert into a business page
● Post at least once a week
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
Tacoma Page Portland Page
19. ● By searching the hashtag #AdornedInGrace, you
can easily see how many people have used it
● Business analytics page provides…
○ Number of impressions
○ How many people have clicked on your site
○ Number of followers and when they are on
instagram
Goal(s):
promote the
organization and
their actions
Objective/KPIs:
Increase
number of
impressions
Increase brand
visibility
Tactics:
Improve
instagram page
Metrics:
Get at least 10
women per
month to use
the hashtag
#AdornedInGrace
Make 200
impressions by
march 9th
20. Budget
● Limited budget
● College Interns
● Free platforms (Instagram, Facebook,
Twitter, and Pinterest)
● Look into paid advertising in the future