This document summarizes Gary Little's background and experience in marketing. It outlines his education at Fairfield University where he studied New Media and marketing. It then details his work experience managing marketing for sports and entertainment clients as well as a celebrity hairstylist brand. It provides examples of high-profile events he has planned and organized. Finally, it discusses his vision for the future of marketing and upcoming projects.

2. Ø Education
o Fairfield University
o Software
Ø Experience
o Jobs
Ø Events
o All Star Weekend
o NFL Draft Week Fashion Show
o NBA Draft Events 2012 & 2013
o NFL Networking Day
o Austin Trout Fight Press Dinner and Victory After
Party
o Tyrann Mathieu Viewing Party
Ø Social Media
o The Circle
o Sarah Potempa
Ø The Future

3. Fairfield University is a Jesuit institute located in Fairfield University.
There I studied New Media and minored in marketing. New Media exposed
me to various software’s, production, and advanced technologies.
BusinessWeek ranks Fairfield 63rd in the United States and 2nd in
Connecticut for Value based on the return on investment (ROI) it
provides to its students
HTML coding, Adobe Suite, Microsoft Office

4. I am Marketing Director and Consultant for a sports and entertainment
brokerage called The Circle LLC. They have managed and brokered deals for
some of the industries' most prominent athletes and celebrities. Their client list
consist of Russell Westbrook, Kemba Walker, Chris Brown, ASAP Rocky, Kyrie
Irving, Derrick Williams, John Wall, Teyana Taylor and many more. Here are my
duties:
Ø Brand, manage and market numerous professional athletes increased
market value, and introduced new opportunities such as Kemba Walker,
Austin trout, Russell Westbrook, Tyrann Mathieu and other mid level
talent)
Ø Produce and Promote events and projects with the market leverage from
The Circle’s clients
Ø Alter marketing strategies online and offline to obtain new revenue
streams for The Circle’s clients
Ø Obtain sponsorships for a variety of high end events and projects for
brand exposure, and revenue
Ø Produce high end events with celebrities, athletes, and top executives for
revenue and client purposes
Ø Edit and create all graphics and videos for promotional material and
branding material.
Ø Delegate tasks and enforced deadlines to marketing staff and partnering
entities
Ø Conduct monthly events and outings for our clients to maintain
relationships and give gratitude for their cooperation.
I also work on site at SARAHPOTEMPA Inc. as a Marketing Manager/ Event
Coordinator. Sarah Potempa is a celebrity hairstylist that has a rising
hairstyling tools line. I research, create, and implement marketing plans for
their rapid expansion. With doing this I also produce the events
that I conjure in the plan. Here are my duties:
Ø Construct extensive marketing research and plans for new distributors,
sourcing, new markets, and new partners
Ø Coordinate and produce events to generate more exposure and create
new revenue streams for the brand
Ø Form and maintain relationships with B2B partners and consumers
Ø Distributed tasks to interns and guerrilla marketing field teams.
Ø Generating beneficial backlinks from search engines, bloggers, and PR
companies

5. Gail Sagel was one of my first clients. Her innovative Brush On Liquid Mineral
Foundation product garnered tremendous press. This was my first client of
many, whom I stayed with for a long time. I “designed” Website and email
templates, generated and promoted social media content, increased sales, and
connected her with great assets for her brand.
Ø Developed overall 2012 marketing scheme (Social Media, Blogs, Video
Marketing, SEO, A/B testing and more)
Ø Distinguished marketing trends from past and current attempts from
their successful competitors
Ø Managed all blogs, video blogs, and social media accounts, engaged with
their fans, and generated more
Ø Worked directly with CEO with all of the company’s marketing ideas, and
opportunities
Ø Created email templates with creatives, deals, promotions, contests and
all social media additions (Constant Contact)
Ø Handled website back-end system, which included statistics, HTML
designs, products, sales, and affiliates
Ø Assisted in the creation of all banner advertisements and campaign
material
Ø Trained newly hired marketing manager thoroughly on implementing the
entire marketing scheme
This is where I was introduced to Affiliate Marketing. I took this skill-set and
strategically implemented in different scenarios in my career.
Ø Operated company back end system, which included all client data, and
statistics
Ø Maintained and created relationships with company clients by sending
detailed statistics and attending to all needed obligations
Ø Designed banners, creatives, and sale sheets for our all new and existing
campaigns
Ø Implemented internet marketing methods for unique campaigns and
affiliates to drive more traffic and sales
Ø Consolidated, modified, and attended to daily emails and messages from
clients and customers

6. NBA All Star Weekend 2012
This was hosted By Chris Brown, Kemba
Walker, and John Wall. The bulk of the
Facebook exposure 75K+ Likes on the
flyer on Chris browns site. The Website
had 50K+ Hits throughout the
weekend, and YouTube 2K+ Views.
Numerous celebrities were there,
setting the pace for the rest of 2012.
Chris Brown and I
COO Sergio Nieto and J.R.

7. NFL Draft Week Fashion Show
We had 8 NFL prospects and players
brand themselves in front of a
plethora of bloggers in the Audi
Show Room in Manhattan
NBA Draft Events 2012 & 2013
Every year we produce 4 events
during NBA Draft wee. Both years we
had an art expo, Gifting Suite, Draft
Viewing mixer and a Draft after
party.
NBA Watch Party at Yotel Lounge
NBA Art Expo at Axelle Gallerie

8. CEO Kevin Shaw making a toast.
NFL Networking Day
35 NFL athletes, executives and
tastemakers, had a day of activities
together. They had a photoshoot,
dinner, charity event, networking
meetings, and more.
Kemba Walker Birthday Dinner and
Party
We always celebrate our client’s
birthday’s right. Here is when we
celebrated Kemba Walker birthday with
press, executives, and friends, and then
went to Greenhouse at night.

9. Austin Trout Fight
Press Dinner and
Victory After Party
Dozens of bloggers
came together with
executives and close
friends for a relaxed
press dinner at
Courgette restaurant in
Mid Town NYC. After his
victory over Miguel
Cotto in Madison
Square Garden, we held
his after party at
Greenhouse Night Club
with Oklahoma City
Thunder to celebrate.
Tyrann Mathieu Viewing Party
One of the most talked about players of this year’s draft
awaited his selection on ESPN live in Justin Timberlake’s
Southern Hospitality.

10. I ran a gamification campaign at International Beauty Show in NYC for
my client Sarah Potempa. We received over 2,000 likes and tweets from
the contest. All of the social media accounts got a tremendous boost.
Tyrann Mathieu and Austin Trout gave the Circle great
recognition on their Instagram accounts.

11. Here are some of the Retweets that I was able to gather from
the Circle LLC account. Throughout the time of my management
they have gotten Retweets to over 10 million people. Chris
Brown, Tyrann Mathieu, V-Nasty, Kemba Walker, Russell
Westbrook, John Wall and more have acknowledged The Circle
LLC.

12. Largest Theatre Network
Live Entertainment on 20,000
screens
Pay-Per-View/ VOD/ Theatre’s
Copy and Paste In Browser
bit.ly/XWZApI
Global Online Streaming
Copy and Paste In Browser
bit.ly/XBUCPL
Global Online Streaming
Copy and Paste In Browser:
www.ustream.tv
Along with my knowledge of where marketing tactics are going, I am
also affiliated with the companies that have technology that will be
changing marketing as well. Explore these companies below:

13.
Gary little is a marketing conglomerate with a rich and innovative history
of marketing in multiple markets. His expertise is also versed in
knowledge that will transcend the future of marketing and
collaborations.
His assets, contagious personality and relentless work ethic are a
perfect fit for any project on any level. Expect some interesting changes
to society deriving from his upcoming projects.
Gary_Little21@yahoo.com
299 East 3rd
Street New York, NY
10009
(203) 260-8763