This document outlines a digital strategy for a perfume brand called Goest. The goals are to increase brand following through advertising on blogs and websites, optimize e-commerce and social media platforms, launch a Google Adwords campaign, and increase sales by 20% by March 2014. The target audience is described as 25-45 year olds who want unique, artistic scents. Key performance indicators include growing social media followers and improving SEO metrics. The plan is to spend $450 per month, or 12% of projected annual revenue, on digital advertising and analytics.