SlideShare a Scribd company logo
+

DIGITAL

STRATEGY

By: Diana Steele

Welcome to your new metaphysical wardrobe. Our purpose? To bring you a prestige-quality
fragrance that’s distinctively-designed, very handmade, and whose aim is true.
+ A START….
+
GOALS
☐

Increase brand following

☐

Begin advertising on blogs & websites with similar aesthetic

☐

Optimize all e-commerce & social media platforms

☐

Begin Google Adword campaign

☐

Increase sales 20% by March 2014

☐

Begin to monitor & track site analytics

>	
 >	
 	
 be in more stores around the world
+

TARGET AUDIENCE

☐	
 25-45 years old
unisex scents

☐	
 

☐	
  good, very developed taste but they don't want all of the same
things as everyone else

☐	
 	
 they want something that is special, artistic, and interesting in
an intelligent way
+ SOCIAL MEDIA
	
 

	
 ☐	
 INSTAGRAM

☐	
 BLOGS

	
 

	
 ☐	
 FACEBOOK

☐	
 PINTEREST

> use www.socialoomph.com to monitor these platforms
+
KPI
☐ Increase SEO through:
☐ Google Adwords campaign & monitoring Google Analytics
> Keyword optimization
> Page bounce rate & views
>Unique visitors

☐ Social Media fans/likes/subscriber increase
> Facebook page up to 450 likes
>Instagram to 300
>Twitter followers to 150 
+

GOOGLE ADWORDS
☐	
 KEYWORD OPTIMIZATION
+
ghost, gost, perfume set, handmade perfume
+
various scent names:
Realism, Dauphine, Grand Tour,
Lartigue, Silent Films & Jackal

- Perfume
+

BUDGET

☐	
 Projected revenue of $45,000 in 2014
☐	
 spending $450/month
>12% of yearly revenue

`

	
 ☐	
 CPC/MONTH= $170
+ $40 blog banner ads
	
 

	
 ☐ DIGITAL ANALYST
= $60/week
= $ 240/month

Total per month: $450
+

SUMMARY

☐ Increased:
>spending on all forms of digital advertising
> SEO
Google Adwords / Analytics
>social media fans & shared content

larger digital presence à higher revenue
+

☐ GOEST.US

☐ GOESTPERFUMES.TUMBLR.COM

☐ FACEBOOK.COM/GOESTPERFUMES

☐ INSTAGRAM.COM/GOESTPERFUMES

More Related Content

What's hot

About DAA GROUP, We can Manage your any Event & Publicity.
About  DAA GROUP, We can Manage your any Event & Publicity.About  DAA GROUP, We can Manage your any Event & Publicity.
About DAA GROUP, We can Manage your any Event & Publicity.
"MISS"​ PURVA, DAA GROUP
 
360 creativity
360 creativity360 creativity
360 creativity
Marissa Kurtzhals
 
Splenda final presentation
Splenda final presentation Splenda final presentation
Splenda final presentation
Aaron James
 
Firecracker Profile
Firecracker ProfileFirecracker Profile
Firecracker Profile
Claire Alexander
 
G6 Eventz
G6 EventzG6 Eventz
G6 Eventz
Sylvan Savidge
 
#Livewithstride
#Livewithstride#Livewithstride
#Livewithstride
Jesse Fraser
 

What's hot (6)

About DAA GROUP, We can Manage your any Event & Publicity.
About  DAA GROUP, We can Manage your any Event & Publicity.About  DAA GROUP, We can Manage your any Event & Publicity.
About DAA GROUP, We can Manage your any Event & Publicity.
 
360 creativity
360 creativity360 creativity
360 creativity
 
Splenda final presentation
Splenda final presentation Splenda final presentation
Splenda final presentation
 
Firecracker Profile
Firecracker ProfileFirecracker Profile
Firecracker Profile
 
G6 Eventz
G6 EventzG6 Eventz
G6 Eventz
 
#Livewithstride
#Livewithstride#Livewithstride
#Livewithstride
 

Viewers also liked

The AXE Circus of Awesome
The AXE Circus of AwesomeThe AXE Circus of Awesome
The AXE Circus of Awesome
Digital Percent/ Digital BranZ
 
CO.STARTERS Summit- Call It A Comeback
CO.STARTERS Summit- Call It A ComebackCO.STARTERS Summit- Call It A Comeback
CO.STARTERS Summit- Call It A Comeback
Sheldon Grizzle
 
Victorian intro i know i want to know
Victorian intro i know i want to knowVictorian intro i know i want to know
Victorian intro i know i want to know
solivia7
 
Presentation mmc kilbride_b
Presentation mmc kilbride_bPresentation mmc kilbride_b
Presentation mmc kilbride_b
Brian Kilbride
 
Digipaks
DigipaksDigipaks
Digipaks
hussamchowdhury
 
Socks For Lansing - Integrated Marketing Campaign 2014
Socks For Lansing - Integrated Marketing Campaign 2014Socks For Lansing - Integrated Marketing Campaign 2014
Socks For Lansing - Integrated Marketing Campaign 2014
Diana Steele
 
Socks For Lansing Integrated Marketing Campaign Book
Socks For Lansing Integrated Marketing Campaign BookSocks For Lansing Integrated Marketing Campaign Book
Socks For Lansing Integrated Marketing Campaign Book
Diana Steele
 
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
tethyspetroleum
 
Colleen cummings multigenre
Colleen cummings multigenreColleen cummings multigenre
Colleen cummings multigenre
ccummi24
 
Presentation1
Presentation1Presentation1
Presentation1
hussamchowdhury
 
analysing digi packs
analysing digi packs analysing digi packs
analysing digi packs
hussamchowdhury
 
Tethys Corporate Update, OIlBarrel Conference, London, February 2014
Tethys Corporate Update, OIlBarrel Conference, London, February 2014 Tethys Corporate Update, OIlBarrel Conference, London, February 2014
Tethys Corporate Update, OIlBarrel Conference, London, February 2014
tethyspetroleum
 
2014 - Lupa aircraft scale models V-NA&SA
2014 - Lupa aircraft scale models V-NA&SA 2014 - Lupa aircraft scale models V-NA&SA
2014 - Lupa aircraft scale models V-NA&SA
Roelanddewolf
 
Digital marketing axe blast
Digital marketing   axe blastDigital marketing   axe blast
Digital marketing axe blast
Abhishek Mazumdar
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
Shahzeb Butt
 
resume (2)
resume (2)resume (2)
resume (2)
muath me
 
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
R C Patil Patil
 
Singapur's economic model Office power point
Singapur's economic model Office power pointSingapur's economic model Office power point
Singapur's economic model Office power point
Aidana Andekina
 
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
Putri Arinda
 
New product marketing (perfume)
New product marketing (perfume)New product marketing (perfume)
New product marketing (perfume)
Shajar Ali
 

Viewers also liked (20)

The AXE Circus of Awesome
The AXE Circus of AwesomeThe AXE Circus of Awesome
The AXE Circus of Awesome
 
CO.STARTERS Summit- Call It A Comeback
CO.STARTERS Summit- Call It A ComebackCO.STARTERS Summit- Call It A Comeback
CO.STARTERS Summit- Call It A Comeback
 
Victorian intro i know i want to know
Victorian intro i know i want to knowVictorian intro i know i want to know
Victorian intro i know i want to know
 
Presentation mmc kilbride_b
Presentation mmc kilbride_bPresentation mmc kilbride_b
Presentation mmc kilbride_b
 
Digipaks
DigipaksDigipaks
Digipaks
 
Socks For Lansing - Integrated Marketing Campaign 2014
Socks For Lansing - Integrated Marketing Campaign 2014Socks For Lansing - Integrated Marketing Campaign 2014
Socks For Lansing - Integrated Marketing Campaign 2014
 
Socks For Lansing Integrated Marketing Campaign Book
Socks For Lansing Integrated Marketing Campaign BookSocks For Lansing Integrated Marketing Campaign Book
Socks For Lansing Integrated Marketing Campaign Book
 
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
Tethys Corporate Update at The World Oil Council’s Assembly, London, November...
 
Colleen cummings multigenre
Colleen cummings multigenreColleen cummings multigenre
Colleen cummings multigenre
 
Presentation1
Presentation1Presentation1
Presentation1
 
analysing digi packs
analysing digi packs analysing digi packs
analysing digi packs
 
Tethys Corporate Update, OIlBarrel Conference, London, February 2014
Tethys Corporate Update, OIlBarrel Conference, London, February 2014 Tethys Corporate Update, OIlBarrel Conference, London, February 2014
Tethys Corporate Update, OIlBarrel Conference, London, February 2014
 
2014 - Lupa aircraft scale models V-NA&SA
2014 - Lupa aircraft scale models V-NA&SA 2014 - Lupa aircraft scale models V-NA&SA
2014 - Lupa aircraft scale models V-NA&SA
 
Digital marketing axe blast
Digital marketing   axe blastDigital marketing   axe blast
Digital marketing axe blast
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
resume (2)
resume (2)resume (2)
resume (2)
 
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
S60 mb proper_20_pccp_20design_20details_20for_20performance_20__20road_20sch...
 
Singapur's economic model Office power point
Singapur's economic model Office power pointSingapur's economic model Office power point
Singapur's economic model Office power point
 
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
Brief Analysis on Digital Marketing Strategy of Burberry, Anthropologie and B...
 
New product marketing (perfume)
New product marketing (perfume)New product marketing (perfume)
New product marketing (perfume)
 

Similar to Goest Perfumes Digital Strategy - Diana Steele

Kidorable Marketing Presentation
Kidorable Marketing PresentationKidorable Marketing Presentation
Kidorable Marketing Presentation
Susan Payton
 
Nmdl final
Nmdl finalNmdl final
Nmdl final
juless608
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
SlideTeam
 
Bluemercury Social Media Marketing Plan
Bluemercury Social Media Marketing PlanBluemercury Social Media Marketing Plan
Bluemercury Social Media Marketing Plan
Amy Scheel
 
Applebee
ApplebeeApplebee
Applebee
ShalakaBhor
 
Social Media Basics for Business
Social Media Basics for Business Social Media Basics for Business
Social Media Basics for Business
Martin William Harvey
 
Getting Moms BOXED - #CollegiateECHO19
Getting Moms BOXED - #CollegiateECHO19Getting Moms BOXED - #CollegiateECHO19
Getting Moms BOXED - #CollegiateECHO19
DarrenFryer4
 
Growing Your Business With Social Media
Growing Your Business With Social MediaGrowing Your Business With Social Media
Growing Your Business With Social Media
Martin William Harvey
 
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
sitecmy
 
J Crew: Digital Strategy
J Crew: Digital StrategyJ Crew: Digital Strategy
J Crew: Digital Strategy
Catherine Michele
 
Apocalypse credentials 2015
Apocalypse credentials 2015Apocalypse credentials 2015
Apocalypse credentials 2015
Nguyen Tu
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand Canvas
TakaraFranklin
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
Knowcrunch
 
Social Media Marketing Lab: Google+
Social Media Marketing Lab: Google+Social Media Marketing Lab: Google+
Social Media Marketing Lab: Google+
Nadja Bester
 
Ll beanpowerpoint
Ll beanpowerpointLl beanpowerpoint
Ll beanpowerpoint
Alyssa Kaye
 
Ll beanpowerpoint
Ll beanpowerpointLl beanpowerpoint
Ll beanpowerpoint
Alyssa Kaye
 
Digital Communication Campaign Tod's
Digital Communication Campaign Tod'sDigital Communication Campaign Tod's
Digital Communication Campaign Tod's
Varun Jagger
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
hadarabi
 
A Guide to Google +
A Guide to Google +A Guide to Google +
A Guide to Google +
Matt Gentile
 
Gregory Palmer - Branding, Marketing and Ecommerce
Gregory Palmer - Branding, Marketing and EcommerceGregory Palmer - Branding, Marketing and Ecommerce
Gregory Palmer - Branding, Marketing and Ecommerce
Greg Palmer
 

Similar to Goest Perfumes Digital Strategy - Diana Steele (20)

Kidorable Marketing Presentation
Kidorable Marketing PresentationKidorable Marketing Presentation
Kidorable Marketing Presentation
 
Nmdl final
Nmdl finalNmdl final
Nmdl final
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
 
Bluemercury Social Media Marketing Plan
Bluemercury Social Media Marketing PlanBluemercury Social Media Marketing Plan
Bluemercury Social Media Marketing Plan
 
Applebee
ApplebeeApplebee
Applebee
 
Social Media Basics for Business
Social Media Basics for Business Social Media Basics for Business
Social Media Basics for Business
 
Getting Moms BOXED - #CollegiateECHO19
Getting Moms BOXED - #CollegiateECHO19Getting Moms BOXED - #CollegiateECHO19
Getting Moms BOXED - #CollegiateECHO19
 
Growing Your Business With Social Media
Growing Your Business With Social MediaGrowing Your Business With Social Media
Growing Your Business With Social Media
 
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
 
J Crew: Digital Strategy
J Crew: Digital StrategyJ Crew: Digital Strategy
J Crew: Digital Strategy
 
Apocalypse credentials 2015
Apocalypse credentials 2015Apocalypse credentials 2015
Apocalypse credentials 2015
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand Canvas
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
Social Media Marketing Lab: Google+
Social Media Marketing Lab: Google+Social Media Marketing Lab: Google+
Social Media Marketing Lab: Google+
 
Ll beanpowerpoint
Ll beanpowerpointLl beanpowerpoint
Ll beanpowerpoint
 
Ll beanpowerpoint
Ll beanpowerpointLl beanpowerpoint
Ll beanpowerpoint
 
Digital Communication Campaign Tod's
Digital Communication Campaign Tod'sDigital Communication Campaign Tod's
Digital Communication Campaign Tod's
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
 
A Guide to Google +
A Guide to Google +A Guide to Google +
A Guide to Google +
 
Gregory Palmer - Branding, Marketing and Ecommerce
Gregory Palmer - Branding, Marketing and EcommerceGregory Palmer - Branding, Marketing and Ecommerce
Gregory Palmer - Branding, Marketing and Ecommerce
 

Recently uploaded

Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
pavankumarpayexelsol
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
GregMichaelTapawan
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
ijk38lw
 
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
yufen5
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
DakshGudwani
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
67n7f53
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
PabloMartelLpez
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 

Recently uploaded (20)

Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
 
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 

Goest Perfumes Digital Strategy - Diana Steele

  • 1. + DIGITAL STRATEGY By: Diana Steele Welcome to your new metaphysical wardrobe. Our purpose? To bring you a prestige-quality fragrance that’s distinctively-designed, very handmade, and whose aim is true.
  • 3. + GOALS ☐ Increase brand following ☐ Begin advertising on blogs & websites with similar aesthetic ☐ Optimize all e-commerce & social media platforms ☐ Begin Google Adword campaign ☐ Increase sales 20% by March 2014 ☐ Begin to monitor & track site analytics > > be in more stores around the world
  • 4. + TARGET AUDIENCE ☐ 25-45 years old unisex scents ☐ ☐ good, very developed taste but they don't want all of the same things as everyone else ☐ they want something that is special, artistic, and interesting in an intelligent way
  • 5. + SOCIAL MEDIA ☐ INSTAGRAM ☐ BLOGS ☐ FACEBOOK ☐ PINTEREST > use www.socialoomph.com to monitor these platforms
  • 6. + KPI ☐ Increase SEO through: ☐ Google Adwords campaign & monitoring Google Analytics > Keyword optimization > Page bounce rate & views >Unique visitors ☐ Social Media fans/likes/subscriber increase > Facebook page up to 450 likes >Instagram to 300 >Twitter followers to 150 
  • 7. + GOOGLE ADWORDS ☐ KEYWORD OPTIMIZATION + ghost, gost, perfume set, handmade perfume + various scent names: Realism, Dauphine, Grand Tour, Lartigue, Silent Films & Jackal - Perfume
  • 8. + BUDGET ☐ Projected revenue of $45,000 in 2014 ☐ spending $450/month >12% of yearly revenue ` ☐ CPC/MONTH= $170 + $40 blog banner ads ☐ DIGITAL ANALYST = $60/week = $ 240/month Total per month: $450
  • 9. + SUMMARY ☐ Increased: >spending on all forms of digital advertising > SEO Google Adwords / Analytics >social media fans & shared content larger digital presence à higher revenue
  • 10. + ☐ GOEST.US ☐ GOESTPERFUMES.TUMBLR.COM ☐ FACEBOOK.COM/GOESTPERFUMES ☐ INSTAGRAM.COM/GOESTPERFUMES