The document discusses brand marketing and communication strategists. It emphasizes that clear brand values and messages can gain customer loyalty and entice customers. It also notes strategists should align their brand culture, know what customers think, add value, mine data, take advantage of opportunities, use media, develop partnerships, grow existing clients, and look for opportunities online to strengthen their brand. Finally, it quotes that the strongest brands are true to themselves and are built by customers and leaders focusing on lasting customer relationships rather than just transactions.

1. Brand Marketing
& Communication
Strategists
welcome
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2. brand values
= more business
a brand can gain
customer loyalty
a clear brand
message entices
the customer.
Brand Marketing
& Communication
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3. to or not to
stink stink?
Brand Marketing
& Communication
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4. Brand Marketing
& Communication
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5. Brand Marketing
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6. Brand Marketing
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7. Brand Marketing
& Communication
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8. Brand Marketing
& Communication
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9. Thank You
Brand Marketing
& Communication
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10. Brand Marketing
& Communication
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11. Brand Marketing
& Communication
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12. Brand Marketing
& Communication
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13. ♥ align your brand culture
♥ know what your customers think of you
♥ add value to your brand delivery
♥ mine your data
♥ take advantage of the economic climate
♥ use the media
♥ develop partnerships and alliances
♥ grow your existing client base
♥ look for opportunities online
Brand Marketing
& Communication
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14. “simply put, the strongest
brands are who they say
they are.
they are built by the
customers and they are
built by leaders who focus
on converting transactions
into lasting relationships.”
Derrick Daye - Branding Strategy Insider
Brand Marketing
& Communication
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15. Brand Marketing
& Communication
Strategists
thanks
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