The document outlines strategies for effective gig marketing on a budget, emphasizing the importance of building a community and understanding your audience. Key tips include incentivizing early ticket sales, simplifying mobile purchases, and maintaining communication with potential attendees. The content is centered around promoting events using platforms like Eventbrite to maximize outreach and ticket sales.

1. Promote Like A Pro:
Gig Marketing On A Budget
Katie McPhee | @ktmcphee | March 2015

3. Coming up...
Promote Like A Pro:
Build a solid community
Save time + money online
Advance ticketing tips
Promo checklist

4. What is Eventbrite?wine
tasting
theater volunteerin
g
marathon
poetry live
music
arts &
crafts
fashio
n
fun
run
race fundraiser hikin
g
comedy
car
rally
networkin
g
summits parade
s
Create, promote and sell tickets for
any type of event

5. What is Eventbrite?
Discover events to
attend
– from gigs to
festivals and
classes

6. Promote Like A Pro:
Build a solid community
Save time + money online
Advance ticketing tips
Promo checklist

7. Know your
crowd

8. Give the
people what
they want

9. Don’t forget
to write

10. Promote Like A Pro:
Build a solid community
Save time + money online
Advance ticketing tips
Promo checklist

11. Cash upfront

12. Track online promotion

13. Grow your mailing list

14. Promote Like A Pro:
Build a solid community
Save time + money online
Advance ticketing tips
Promo checklist

15. Stand out

16. Make mobile
ticket purchases
easy

17. Promote Like A Pro:
Build a solid community
Save time + money online
Advance ticketing tips
Promo checklist

18. Checklist:
✔ Know your community & their
influences
✔ Incentivise early ticket buyers
✔ Stay in touch; share event content
✔ Selling tickets online provides
upfront cash & grows your mailing list
✔ Create a ticket page that stands

19. Further information:
eventbrite.com/artist

20. Thanks for listening!
Katie McPhee @ktmcphee