Alignment Creative is a company focused on providing unique manufacturing and design solutions through mixed media processing. It currently has a Facebook page but recognizes opportunities to expand its social media presence across other platforms like Instagram, Twitter, Pinterest, and YouTube. An analysis of Alignment Creative's current social media presence found strengths in its visual content but weaknesses in infrequent posting and limited engagement. The company aims to boost brand awareness, customer interactions, and sales by developing content for multiple social media platforms and tracking metrics like interactions, website traffic, and follower growth.

1. Alignment
Creative
Team 6

2. Company Overview
“Alignment Creative is focused on providing businesses with unique manufacturing
and design solutions through mixed media processing”

3. Current Social Media Presence
Social Network
URL
Owner
Social Network Owner Mission Statement
Facebook Andy Oberbillig (Owner)
Zach Roozen (IT)
Solutions in mixed media.

4. Social Media SWOT
Strengths Weaknesses
- Usable content available through
alignmentcreative.com
- Funds available for promoting content
- Content is highly visual
- Company mission and objective is clear
- Use of only one social media platform
- Infrequent posting of content
- Limited resources for management
- Limited resources for generating content
- Inconsistencies in message targeting
- Very few followers and lack of engagement
Opportunities Threats
- Explore new media platforms
- Connect with clients to share content and establish a
greater community
- Better target new customers
- Active engagement can lead to potential sales and
more exposure
- Generate buzz and measure response for new
product ideas and services
- Hard to gain foothold in saturated social media
market
- Clients may prohibit their content from being shared
- Business demand fluctuates (i.e. parts manufacturing
is currently slow locally) which affects content
appropriateness
- Potential to expose “trade secrets” to competitors

5. Target Groups
Demographics
• Location
• Age
• Income
• Employment

6. Target Groups
Psychographics
• Needs
• Interests
• Activities
• Attitudes

7. Resources Available
- IT Specialist current social media manager
- 3 years previous online marketing experience
- Small staff with variable job requirements
- Interest in capturing and contributing to the company’s
social media content
- Social media budget will be 5% of previous
year’s net sales
- 2017 budget will be $3,500 based on 2016 sales

8. Social Media Content
Daily Interactions Weekly Posts Formal Campaign

9. Planning
1. Create social media profiles
2. Setup data analytics software
3. Join groups
4. Produce new content
5. Compile data
6. Add groups
7. Adjust content
8. Profit
9. Hiring help

10. Social Media Objectives
Goal: Expand brand awareness/online presence and reach to potential customers.
Goal: Increase overall customer interaction
Goal: Increase overall sales

11. Analyzation
KPI’s Metrics (measurements)
Create four additional social media outlets
(Instagram, Twitter, Pinterest, and YouTube) by
March 1st, 2017.
Completion by date.
Boost customer interactions to a minimum of 15 a
day using any of the five social media outlets (i.e
retweets, shares, likes) effective March 1st, 2017.
Using a social media dashboard to track and collect
interactions (i.e impressions, retweets, shares,
comments and mentions).
Increase website traffic flow by twenty percent by
June 30th, 2017.
Various data analytical tools to track site visits,
number of clicks, and time duration of site visit.

12. Analyzation
KPI’s Metrics (measurements)
Acquire 200 LinkedIn connections, 250 Facebook
followers, and 50 Twitter, Instagram, and Pinterest
followers and 50 YouTube subscribers by June 1st,
2017.
Completion by date.
Boost overall sales by ten percent by June 30TH,
2017.
Comparing sales at March 1st to June 30th.

13. Platforms/Tools
•Facebook:
Advantage: Post images, videos, blog posts, create a business page specifically designed for more professional social outlet
Disadvantage: negative content, subscriptions, advertisements, time consumption
•LinkedIn:
Advantage: creates a professional resume and allows to network with other major businesses and companies within the industry
Disadvantages: time consuming
•Instagram:
Advantage: posts pictures and videos with ease, connect with the general public and other businesses within the industry,
create a hashtag that will be able to identify their business over other businesses.
Disadvantage: time consuming, not as professional, design manufacturers in the industry who use this platform are relatively
new.
•YouTube:
Advantage: People can subscribe to your channel, easy to share, can show “how to” videos, shows a video representation of what
the company does on a daily basisshow the target audience the process of sketch design to then product completion.
Disadvantage: needs to be professionally shot with professional camera, should be updated consistently on a schedule, and
editing could be time consuming.
•Pinterest:
Advantage: can be affiliated with businesses who are also in the manufacturing and design industry, can be linked to
company websitecompany can build their own personal profile where they pin and post design images that a target
audience will see.
Disadvantage: time consuming

14. Operations of Social Media
Recruit/Hire to add and maintain social media present and future
Content Manager/Generator
Information Technology specialist
Website management
Server Maintenance
Intern (due to low costs)

15. Collecting data
Use social media accounts
• Find data
• Collect data
• Manage data
• Evaluate data
• Analyze data

16. Generating Traffic
•Our goal is to reach as many people as we can to expose viewers to our message, our
business, and our skillset.
•Want our viewers to be intrigued by what Alignment Creative is able to construct to
create a tangible relationship with our fans and followers that flows into a client
relationship.
•If Alignment Creative can create a media presence that inspires other users and
viewers to share what they like then we can generate a good amount of traffic to our
various online resources that will at least expose the viewers to what our business is