The document summarizes how Adobe's VIP program is managed through two websites, one for end users and IT managers and one for resellers. The end user website allows customers to accept terms and conditions, add seats, assign users, and view deployed software. The reseller website allows resellers to add and manage customers, add seats for customers, view renewals, and obtain order information.

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VIP is managed via two websites:
1
adminconsole.adobe.com reseller.adobe.com
End User
Console
IT Managers
Team Administrator
Accept VIP T&Cs
Add Seats
Assign Users
Reassign users
View deployed / purchased
software
Reseller
Console
Prime Reseller
contact
Sales reps
Add and manage
customers
Add Seats for
Customers
View Renewals
Obtain information on
exactly what to order

2. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What does the customer receive when they get their invitation?
2

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How does the customer accept?
3

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How does the customer add seats?
4
Customer
clicks the +
button..
Customer screen

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Customer assign users by entering their email address
Administrator
enters their
email addresses
Customer screen
ABC Resellers

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What else does the customer need to do?
6
Customer
clicks
Request
Seats
Customer screen

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How does the customer let the reseller know they want seats?
7
Customer
Authorizes
Reseller to
purchase seats
ABC Resellers
Customer screen

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Reseller then receives a notification email from Adobe which
contains the details your distributor needs to process your order
8
Critical
information
to provide
your
distributor
Hi Brian Bright,
PageDNA has added 1 seat to their Adobe® Creative Cloud for teams account. Please be

9. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Summary
 A purchasing method and offering that our
customers have been asking us for
 A licensing model that is reseller centric –
Reseller driven and controlled
 A program that allows you to have a
deeper relationship with your customer
 An offering that allows Resellers and
Adobe to penetrate into new markets
 Significantly easier to quote !
 Can be resold by certified partners and
above – please contact your distributor for
the details on how to become Certified
9

10. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.