This document provides information to help sell the new Acrobat XI family. It discusses key drivers for upgrading to Acrobat XI like major new features, upgrade and expansion opportunities, and a special guarantee promotion. Details are given on the Acrobat XI product portfolio and highlights of new functionality. Channel sales tools and online certification are also mentioned. Finally, several sales plays are outlined to approach different types of customers and leverage Acrobat XI upgrades, Microsoft migrations, and volume licensing deals.