Working in the Markting Cloud. Presentation of Marco Disseldorp - Marketing Manager Adobe How does a company like Adobe deal with changing needs in the international software market? What are the current needs of the modern marketeer and how does Adobe anticipates on that? What impact does this have on the Adobe brand? Marco has taken us on the journey Adobe has made so far and gave his vision on the future.

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• Keep up to date with core
technologies
• Quick support for new devices
• Accesswherever they need it
• Collaboration
• Cloud based services
• Lower cost of entry
Customer Needs

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Adobe Creative Cloud
The internet
Download and
install all the latest
applications
CREATIVECLOUD

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Implicationsto the business
13
Marketing
No big bang release campaigns
From license salesto membership
From transaction to satisfaction
Service & care for community
Predictable
Growth
Upgrade
Revenue
Membership
Revenue
10
20
30
10
New
40
10
New
Renewals
10
New
10
New
10
New
Renewals
Renewals
Renewals
YR1 YR2 YR3 YR4

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Transparency PaysOff
Case Study
VisitorsTied to
Higher Revenue;
~$49 Per Visit
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