This document is a presentation template for partners to customize when pitching a client's application platform. It provides an overview of key topics including driving business value with IT, application evolution, application platform optimization focus areas, and recommending solutions. Partners are instructed to customize slides with their company details, recommended solutions, and contact information. The presentation outlines how partners can help clients optimize their application platform to develop more connected, adaptable systems that drive business results.

1. Notes (Hidden) This is the application platform master “pitch" deck. It serves as the overall Microsoft® application platform content story and gives foundational content for deeper drill downs Presentation should be edited by you In particular: Remove green text and edit content on slides 2, 4, 21, 22 Add your logo on all slides within this deck Remove slides 1 and 20 prior to presenting Sections included: About your company Driving business value with IT Application evolution Application platform optimization (APO) focus areas Application Development Data Management Business Process Management Business Intelligence More agile IT life cycle with APO Your recommended solution

2. (REMOVE PRIOR TO PRESENTING: We recommend you include the following information) Name Title Company Contact Information Insert Partner Logo Here

3. Agenda About us Driving business value with IT Application evolution APO focus areas Application Development Data Management Business Process Management Business Intelligence More agile IT life cycle with APO Our recommended solution Insert Partner Logo Here

4. About us (REMOVE PRIOR TO PRESENTING) We recommend you include information about yourself such as: Company details Company expertise Company offerings Company testimonials Insert Partner Logo Here

5. Insert Partner Logo Here Business value Partner with business Culture of responsiveness for “value creating” investments Increase capacity in a “fixed system” Decrease the risks of failure & vulnerability IT priorities IT governance Maximum IT execution Optimum solution delivery and management High-quality solutions & infrastructure Business goals Drive business growth Innovate rapidly Deepen customer relationships Increase efficiency

6. Insert Partner Logo Here Static-state applications GUI driven applications Connected applications Internet connected applications Services-based applications Spreadsheets Word processors Standalone apps Enhanced GUI Integrated toolsets LOB apps connected within company Monolithic Early–Mid 80s Internet Enabled Mid 90s Client Server Late 80s–Mid 90s Composite/ Services Based Mid 00s– Mainframe apps Dumb terminals Rich UI Connected to suppliers & customers Internet enabled Loosely coupled Web Services architecture SOAP/XML/ESB Devices, form factors

7. Insert Partner Logo Here

8. Insert Partner Logo Here Business results & new value End-user productivity Customer connection Keep business up & running Security Competition Technology change Regulatory compliance Cost reduction

9. Insert Partner Logo Here “ Application server platforms are the foundation for emerging composite applications” “ Application platform suite (APS) products are integrated assemblies of three fundamental runtime technologies” “ A s uperplatform is a tightly integrated suite of products that provide organizations with a comprehensive platform for enterprise computing” “ The platform a customer uses to design, develop, deploy, and manage applications to run their business"

10. More easily connect heterogeneous systems Create adaptable solutions built for change Cohesive technologies that span the IT life cycle Increase productivity for individuals, teams, & organizations Improve resource allocation, prioritization, & risk management Speed time to market with higher predictability Thousands of ISV solutions & partners supporting the platform Enterprise scalability and industry-leading Return investment Widely adopted tools & technologies Insert Partner Logo Here

11. Insert Partner Logo Here

12. Networking Data, Mainframes Management UNIX Systems Integration Languages Applications Identity Legacy Hosts XML Web Services Insert Partner Logo Here

13. e-commerce technologies for building end-to-end B2C, B2B, and B2x applications Furthers role-based offerings Drive results from accurate business info Gain greater efficiency and better resource allocation across the entire organization Enable creation of quality user experiences Empower individuals to analyze and act on information in real time Amplify team impact and improve quality Ensure greater predictability of and visibility into the development process Insert Partner Logo Here From tools to application life cycle management

14. Insert Partner Logo Here

15. Loosely coupled devices, applications, services, data… Web services & XML at the core Legacy system integration: bridge mainframe-to-SOA Business process management (BPM) allows for structured >> unstructured workflow Insert Partner Logo Here

16. Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Complete and integrated Delivered through tools employees know–Microsoft® Office system Scalable to the enterprise and affordable for all departments Insert Partner Logo Here

17. Great user experience means apps are used and more usable Proven payoff: customer loyalty and employee productivity It’s often the last mile-either left out, too hard to integrate, or just not a priority in systems development Designer/Developer collaboration: Microsoft Silverlight™, Expression® and Visual Studio® 2008 development system Windows® Vista™ - .Net 3.5 enables next gen apps Office as a development platform – Duet and OBA Strong tools experience for Office enables managed code solutions VS support for the 2007 version of Office Smart client, thin client and web based – AJAX, ASP.Net and “Atlas” Insert Partner Logo Here

18. Insert Partner Logo Here

19. Faster, more efficient development resulting in connected and adaptable systems that drive the business Responsive and optimized applications are more easily managed and cost effective Dynamic applications and adaptive business processes that deliver real-time business performance metrics Insert Partner Logo Here

20. Following 2 slides need to be customized with: 1. Your recommended solution/offering to help move your customers from one stage of maturity to the next 2. Your contact details Notes (Hidden)

21. Our Recommended Solution (REMOVE PRIOR TO PRESENTING) We recommend you include your recommend solution here: Enter in your recommended solution/offering Insert Partner Logo Here

22. Closing (REMOVE PRIOR TO PRESENTING) We recommend you include your closing remarks here such as the following information: We have proven solution expertise to help you optimize your application platform. Contact our specialists at [insert partner contact information] today. Insert Partner Logo Here

23. Thank you. Portions © 2007 Microsoft Corporation. All rights reserved. Microsoft, BizTalk, the Office logo, SharePoint, Visual Studio, the Visual Studio logo, the Windows logo, Windows, and Windows Server are trademarks of the Microsoft group of companies. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS PRESENTATION. Insert Partner Logo Here