Both Adidas and Puma have become major international sportswear brands since splitting from their shared origins under the Dassler Brothers. While they have both expanded beyond footwear into other projects and markets, Adidas has risen above Puma in terms of market share and turnover. However, their rivalry and competitive natures, which reflect their founders, have continued to drive innovation, with Adidas focusing on quality and Puma on marketing.

1. ADIDAS Vs. PUMA
1

2. CONCLUSION : 2

3. Both Adidas and Puma have come a long way since
the Dassler Brothers. Both have undertaken many
projects other than footwear designing and both
have succeeded. They have an identity on the
international level and appear in the top four in the
sportswear and lifestyle industry. But then again, if
the company hadn’t split back then, we might be
seeing “The Dassler Brothers Company” as the king
in the market. It would have outmanoeuvred even
Reebok, perhaps even forced it to shut down. But as
the case is, both these companies are rivals.
3

4. Adidas has risen way above Puma.
True to the nature of the
companies’ founders, Adidas still
leads in quality and Puma still
takes up successful advertisement
and marketing motions. Perhaps in
a Utopian world, Adidas and Puma
would have been one and the world
market would be seeing a different
scenario… 4

5. MARKET SHARE .. 5

6. TURN OVER .. 6

7. a Few Ad Campaigns .. 7

8. ADIDAS .. 8

9. PUMA .. 9

10. 10