Adidas was founded in 1924 by Adolf "Adi" Dassler and is headquartered in Herzogenaurach, Germany. It began by producing sports footwear and has expanded into sportswear, equipment, and other items. The name Adidas comes from the founder's name and the company's logo features three stripes representing a mountain or goals to achieve. Adidas aims to enhance social and environmental performance in its business operations and supply chain. It conducted market research to inform the redesign of its logo and tagline to better represent its target customers and values of inspiration and freedom in sport.

2. “ IMPOSSIBLE IS NOTHING”
TAG LINE OF adidas

3. THE NAME adidas COMES FROM THE NAME OF COMPANY’S FOUNDER “ADI
DASSLER”
BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE
“ ALL DAY I DREAM ABOUT SPORTS”
a d i d a s

4. INTRODUCTION
ADIDAS WAS FOUNDED IN 1924 BY ADOLF “ADI”
DASSLER
GOT REGISTERED IN 1948
IT IS A CLOTHING AND CONSUMER GOODS
MANUFACTURER INDUSTRY
 HEADQUATERS – HERZOGENAURACH , GERMANY
 IT BEGINED WITH PRODUCING SPORTS FOOTWEAR
– NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS
, TOILETRIES TOO.
IT IS LARGEST SPORTSWEAR MANUFACTURER IN
EUROPE AND SECOND LARGEST IN WORLD , TO ITS
RIVAL NIKE.

5. MEANING BEHIND THE LOGO
THE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN , POINTING OUT
TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CAN
BE ACHIEVED
“IMPOSSIBLE IS NOTHING “

6. CHANGING OF LOGOS..
• It is first used in 1949
• Easily recognized when used in athletic competition &
associated with Adidas.
• In late 60s , it expanded to leisure & apparel sector . Symbolizing
diversity of the Adidas brand
• In 1997 Adidas introduce an integrated corporate design ,
choosing as a new and yet familiar logo .
• 3 bars depicts that a Mountain , indicating to the
challenge to be faced and goals to achieved .

7. MISSION STATEMENT

8. VISION STATEMENT
“TO ENHANCE SOCIAL AND
ENVIRONMENTAL PERFORMANCE IN
THE COMPANY AND THE SUPPLY
CHAIN, THEREBY IMPROVING THE
LIVES OF THE PEOPLE MAKING OUR
PRODUCTS. ”

9. culture
Employees
Strong commitments
Innovation & Leadership
Adidas sports performance

10. philosophies
Social & environment responsible
creative
Financial rewards
Working conditions

11. ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKE
SPORTS AS THEIR PASSION…
BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTED
DIFFERENT SECTIONS…
THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT….

12. As we were hired by the company to redesign the logo
and the tag line of the company with accordance to the
target customer and our own vision and mission
statement.
So, we took a survey to know what customer expect out
of the new ideology of the company to change its
logo…as obvious what company will convey in its tag
line it will deliver that to the customers.

13. WHAT COMES TO
YOUR MIND WHEN
YOU THINK OF WORD
ADIDAS….

14. Complete sportsmen
Quality
Comfort
Class
Fashion
Expensive
Dark color
Innovation
Value for money

15. New logo and tagline for

16. “For those who are inspired by freedom”

17. -Symbol of freedom
-Created world
“For those who are inspired by freedom”
-Diversification

18. THANK
YOU