The document discusses the factors influencing adhesion in coatings and printing inks, highlighting the importance of a strong bond between the coating and substrate for durability. It explains various theories of adhesion, including adsorption, chemisorption, mechanical interlocking, electrostatics, and diffusion, along with methods to improve adhesion and potential failure causes. Key factors affecting adhesion include surface wetting, cleaning, profile, and environmental conditions that can lead to defects like blistering and flaking.