Guide to Social Media Marketing in Dubai. Types of social media marketing. Tools used for social media marketing. Tips to increase social media engagement.

1. Social Media Marketing in Dubai: Types, Tools & Tips
Are you aiming to bring your brand name to the forefront and ahead of the others by
using social media marketing in Dubai? Then first, you need to know the basic rules of
marketing through social media platforms in the present context of ever-evolving trends and
tools. The definition and scope of social media marketing are constantly changing, and so
should your strategy. It should help you stand out amongst your competitors. In this blog, we
will give you an outline of how to do that.
Guide to Social Media Marketing
To begin with, you need to be aware of a few social media marketing terms and their
importance:
 Content: What you post on social media platforms.
 Context: Keep it short, simple, and straightforward
 Hashtags: Other than adding meta-information, they also help describe and
categorize the content.
 Share: This refers to how people connect with your post and how they share it with
others.
 Engagement: Like, comment, or share; it’s how people interact and engage with your
content.
Your social media marketing stands on the core principles of:

2.  Strategy: It is the backbone of social media marketing; a constructive and result-
oriented plan that involves the creation of valuable and high quality content, driving
engagement, and increased lead conversions.
 Plan: Before publishing the content, you need to know your target audience, ensure
quality and keep it in context with your brand and business.
 Publish: It is best to follow a consistent schedule for publishing the content.
 Engage: You need to listen to your target audience and engage with them through
comments and recurring posts. Keep tabs on the latest trends, diversity your
marketing channels, gather industry insights, and utilize niche influencers for
promotions.
 Analytics: Collect and study user data, competitor analysis, etc., to refine marketing
strategy.
 Advertise: For improved traction, invest in social media advertising (organic, paid, and
earned).
Types of Social Media Marketing
Social media marketing comes in multiple forms, and we are not talking about just the
platforms.
 Sponsorship or advertising
 Content marketing
 Influencer marketing
 Paid media
 Social media management
 Reviews
 Building followers
Social Media Trends & Tools to Use
There are a few things to keep in mind when devising and executing social media marketing
strategies:
 Unlike previously, the reach of organic social media marketing has become quite
complicated and time-consuming.
 It is best to keep paid advertising in the mix to gain results. After all, social media
platforms are businesses, and they are looking to earn from you.
 It is recommended that you merge multiple social media channels to get your message
to the target audience.
 Don’t forget to use social media tools to gather insight.
Here’s a peek at the leading social media platforms along with the tools and trends that will
benefit you:
SOCIAL MEDIA PLATFORM TOOLS & TRENDS
1. Facebook  Facebook Ads
 Facebook Manager
 Facebook Live
 Instagram integration
2. Instagram  Influencer marketing

3.  Instagram stories
 Product tags & links in stories
 Use of popular Hashtags
3. YouTube  DIY video
 Video Ads
 YouTube Shorts
4. TikTok  TikTok marketing videos
 Influencer Marketing
 Influencer search tool
 TikTok Ads
5. Snapchat  B2B marketing
 Creative approach
6. Reddit  Reddit Ads
 Subtle marketing techniques
 Community engagement, not blatant
promotion
7. Pinterest  Influencer marketing
 Buyable pins
 Pinterest Ads
8. LinkedIn  LinkedIn groups
 LinkedIn ads
9. Quora  Content marketing
10. Medium  Understand audience demographics
& analytics
 Content marketing
How to Increase Social Media Engagement
Firstly, you need to focus on the following:
 Target audience
 Content
 Social media channels
 Engagement
Here are some basic tips:
 Set some primary goals and work towards their achievement.
 Assess and understand your target audience and their needs.
 Track the analytics to gain insights and change the strategy accordingly.
 Create clickable content that generates engagement.
 Stick to a publishing schedule and maintain post consistency.
Conclusion

4. We hope that this write-up was insightful to you! If you are looking for some professional help
in social media marketing in Dubai, reach out to Socialight Digital Marketing today for a
quote & consultation.