This document provides an overview of integrated marketing communication (IMC) and advertising agencies. It discusses key concepts like the marketing mix of product, price, place and promotion. It defines IMC as the strategic coordination of multiple communication channels to deliver a unified message. The document also outlines the traditional vs contemporary IMC approaches and reasons for the growing importance of IMC. Additionally, it describes different types of advertising agencies like full-service, in-house, creative boutiques and media buying services. Selection factors for choosing an advertising agency are also summarized.
Introduction To Advertising & Advertising and Media Planning IIsunnysidemochi
An advertising agency is an independent organization that specializes in developing advertising plans, advertisements, and other promotional tools to purchase media space and time on behalf of clients. As the marketing industry became more complex, agencies grew to employ specialized teams including account handlers, creative departments, media departments, and production departments. There are several types of advertising agencies that have developed to meet various client needs, including full-service agencies, specialist agencies focused on areas like creative services, a la carte agencies that offer individual services, and associated agencies specialized in areas like media buying, sales promotion, and direct response marketing.
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide either full-service support or individual modules like creative work or media buying. Their role is to represent clients' brands positively by understanding goals and targeting the right audiences.
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide different levels of full-service. Their primary role is to represent clients' brands and communicate the right messages to reach target audiences.
This document provides an overview of advertising, including definitions, objectives, classifications, and the structure and functions of advertising agencies. It defines advertising as a paid, non-personal form of promotion and defines modern advertising as a complex communication using strategies to impact consumer behavior. The document outlines the basic factors of advertising and objectives such as brand awareness, sales increases, and profit growth. It then classifies advertisements based on consumers, media, business type, and area. Finally, it describes the major departments of advertising agencies, including creative, media, production, accounting, and examples of top agencies in India.
An advertising agency is an independent business that creates and handles advertising campaigns for clients. It provides services like research, planning, creative work, media selection, and more. Key departments include account services, creative teams, media planners, production, and researchers. Account services manage client relationships while creative teams develop concepts and ads. Media planners choose appropriate media placements and negotiate deals. Production oversees ad creation. Researchers assess markets and test ideas. Agencies can be full-service and provide all advertising functions, creative boutiques focusing on design, specialized in specific areas, or in-house serving one company.
The document discusses the relationship between clients and advertising agencies. It begins by outlining how the relationship starts when a client appoints an agency and continues as long as the agency provides satisfactory services. It then provides details on the roles of clients, agencies, and departments within agencies. Specifically, it explains that agencies are responsible for planning, budgeting, media selection, production and coordination for their clients' advertising needs. Clients include businesses and non-profits seeking to promote their products, services or causes. The document also touches on different agency structures, compensation models, and factors that can impact client retention.
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
Advertising agencies are service businesses that help clients promote their products and services. They develop advertising campaigns by creating promotional materials, booking ad space and time, conducting research, and more. Common agency functions include account planning, marketing and market research, creative design, and securing ad placements. Agencies work to understand client goals and target audiences in order to represent brands positively and boost things like sales, brand awareness, and new customer acquisition. Major global agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
Introduction To Advertising & Advertising and Media Planning IIsunnysidemochi
An advertising agency is an independent organization that specializes in developing advertising plans, advertisements, and other promotional tools to purchase media space and time on behalf of clients. As the marketing industry became more complex, agencies grew to employ specialized teams including account handlers, creative departments, media departments, and production departments. There are several types of advertising agencies that have developed to meet various client needs, including full-service agencies, specialist agencies focused on areas like creative services, a la carte agencies that offer individual services, and associated agencies specialized in areas like media buying, sales promotion, and direct response marketing.
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide either full-service support or individual modules like creative work or media buying. Their role is to represent clients' brands positively by understanding goals and targeting the right audiences.
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide different levels of full-service. Their primary role is to represent clients' brands and communicate the right messages to reach target audiences.
This document provides an overview of advertising, including definitions, objectives, classifications, and the structure and functions of advertising agencies. It defines advertising as a paid, non-personal form of promotion and defines modern advertising as a complex communication using strategies to impact consumer behavior. The document outlines the basic factors of advertising and objectives such as brand awareness, sales increases, and profit growth. It then classifies advertisements based on consumers, media, business type, and area. Finally, it describes the major departments of advertising agencies, including creative, media, production, accounting, and examples of top agencies in India.
An advertising agency is an independent business that creates and handles advertising campaigns for clients. It provides services like research, planning, creative work, media selection, and more. Key departments include account services, creative teams, media planners, production, and researchers. Account services manage client relationships while creative teams develop concepts and ads. Media planners choose appropriate media placements and negotiate deals. Production oversees ad creation. Researchers assess markets and test ideas. Agencies can be full-service and provide all advertising functions, creative boutiques focusing on design, specialized in specific areas, or in-house serving one company.
The document discusses the relationship between clients and advertising agencies. It begins by outlining how the relationship starts when a client appoints an agency and continues as long as the agency provides satisfactory services. It then provides details on the roles of clients, agencies, and departments within agencies. Specifically, it explains that agencies are responsible for planning, budgeting, media selection, production and coordination for their clients' advertising needs. Clients include businesses and non-profits seeking to promote their products, services or causes. The document also touches on different agency structures, compensation models, and factors that can impact client retention.
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
Advertising agencies are service businesses that help clients promote their products and services. They develop advertising campaigns by creating promotional materials, booking ad space and time, conducting research, and more. Common agency functions include account planning, marketing and market research, creative design, and securing ad placements. Agencies work to understand client goals and target audiences in order to represent brands positively and boost things like sales, brand awareness, and new customer acquisition. Major global agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
This document provides an overview of advertising and advertising agencies. It defines advertising and outlines the key objectives and classifications of advertising. It then describes the major departments within an advertising agency, including account servicing, account planning, creative, media, production, and finance. Finally, it discusses the different types of advertising agencies and their revenue models.
The document discusses the various structures, departments, and functions of advertising agencies. It explains that small agencies have generalists who handle multiple roles, while medium and large agencies are usually structured into departments like account services, creative services, and administration. The document also outlines the roles of various positions within agencies and how agencies work with clients.
Advertising agencies provide services to help clients promote their brands through advertising and marketing communications. They develop brand strategies, create advertising content, recommend media placements, conduct research, and provide public relations and other services. Larger agencies have departments for creative work, account management, production, traffic coordination, and more. Clients range from large corporations to small businesses and non-profits. Agencies are typically compensated through fees and commissions. The advertising industry also includes specialized digital, interactive, search, and direct marketing agencies.
An advertising agency is a business that creates, plans and handles advertising campaigns for clients. There are three main types of agencies: in-house agencies located within companies; full-service agencies that offer a range of marketing services; and specialized agencies focused on specific services like creative work, media buying, or interactive marketing. Well-known Indian ad agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
This document discusses integrated marketing communication (IMC). IMC refers to integrating all aspects of marketing communication, including advertising, sales promotion, publicity, personal selling, direct marketing, public relations, and web marketing. The goal of IMC is to work together these different communication methods for increased sales and maximum cost-effectiveness. The document provides examples and definitions of these various marketing communication methods that are part of an IMC approach.
The document summarizes the functions of an advertising agency. It discusses how advertising agencies work with clients to develop effective advertising campaigns through services like strategic planning, creative development, media planning, and more. Advertising agencies are composed of departments that handle account management, creative work, media buying, and research. They work to understand client needs and promote goods, services, and ideas through various advertising mediums.
This document discusses advertising agencies and their role in creating advertising campaigns for clients. It defines an advertising agency as an independent service that creates, plans, and handles advertising and other promotional activities for its clients. Typical agency clients include businesses, corporations, and non-profits. The document then describes different types of advertising agencies, including full-service agencies, interactive agencies, creative boutiques, media buying agencies, and in-house agencies. Finally, it lists some common reasons why agencies may lose clients, such as poor performance, communication issues, unrealistic demands, personnel changes, strategy changes, and payment conflicts.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
This document discusses advertising media and media planning and buying. It defines advertising media and advertising agencies. It provides an overview of the Indian advertising industry and trends in advertising spending worldwide. It then covers the evolution of advertising and different types of media like print, television, radio, out of home, and digital media. It explains the processes of media planning, which involves research, objectives, strategy, implementation and measurement, and media buying, which involves identifying target audiences and finding the best ways to reach them.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
An advertising agency is a service business that creates, plans, and handles advertising campaigns for clients. Its roles include conducting research on products, target consumers, and companies; creating appealing ads; planning media placement; gathering feedback; and managing billing. Large full-service agencies handle all aspects of advertising, while smaller specialized agencies focus only on creative functions like copywriting. In-house agencies work solely for one advertiser.
An advertising agency provides various services to clients seeking to promote their products, services, or ideas. The key services include creative development, media planning and buying, marketing services, and integrated branding solutions. Advertising agencies employ account managers, creative teams including copywriters and designers, and media departments to develop effective advertising campaigns. Selecting the right agency involves evaluating their strategic thinking, creative work, integrated capabilities, and ability to demonstrate campaign effectiveness.
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...BellPepper Marketing
From Engagement to Conversions: Elevate Your Brand with BellPepper Marketing - Unleashing the Best Social Media Marketing Agency. Discover the art of captivating your audience, optimizing campaigns, and driving conversions, as we unlock the full potential of your brand in the realm of social media.
The document discusses key aspects of advertising agencies and their relationship with clients. It defines an advertising agency as a firm that creates promotional ideas, designs advertisements, books ad space/time, plans campaigns, conducts research, and provides other marketing services. Agencies help clients enter new markets through their expertise. The document outlines the roles of agencies, types of agencies, sources of agency income, factors for effective client-agency relationships, and reasons for client turnover. It provides guidance on selecting an agency, improving relationships, and coordinating with agencies.
The document discusses emergency plans at McDonald's restaurants. It explains that Ray Kroc, the founder of McDonald's, framed strict rules and procedures for restaurant operations to ensure consistency and quality across locations. These included detailed processes for food preparation and minimum wait times. The plans guard against unexpected situations like large customer volumes. McDonald's emphasis on having a structured plan and being able to adapt it in crises provides useful lessons for public relations work. PR professionals should understand their audiences, have crisis plans in place, and know how to shift strategies when issues arise.
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
www.brandonwheelz.com
The document provides an overview of marketing principles and concepts. It defines key terms like the marketing mix, marketing strategy, and the 4Ps and 7Ps frameworks. It discusses developing a marketing strategy by understanding customers, analyzing the market and competition, defining the marketing mix, and continuously reviewing and revising the strategy. The document also covers topics like global marketing, the internet's impact on marketing, and marketing divisions within companies.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
This document provides an overview of advertising and advertising agencies. It defines advertising and outlines the key objectives and classifications of advertising. It then describes the major departments within an advertising agency, including account servicing, account planning, creative, media, production, and finance. Finally, it discusses the different types of advertising agencies and their revenue models.
The document discusses the various structures, departments, and functions of advertising agencies. It explains that small agencies have generalists who handle multiple roles, while medium and large agencies are usually structured into departments like account services, creative services, and administration. The document also outlines the roles of various positions within agencies and how agencies work with clients.
Advertising agencies provide services to help clients promote their brands through advertising and marketing communications. They develop brand strategies, create advertising content, recommend media placements, conduct research, and provide public relations and other services. Larger agencies have departments for creative work, account management, production, traffic coordination, and more. Clients range from large corporations to small businesses and non-profits. Agencies are typically compensated through fees and commissions. The advertising industry also includes specialized digital, interactive, search, and direct marketing agencies.
An advertising agency is a business that creates, plans and handles advertising campaigns for clients. There are three main types of agencies: in-house agencies located within companies; full-service agencies that offer a range of marketing services; and specialized agencies focused on specific services like creative work, media buying, or interactive marketing. Well-known Indian ad agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
This document discusses integrated marketing communication (IMC). IMC refers to integrating all aspects of marketing communication, including advertising, sales promotion, publicity, personal selling, direct marketing, public relations, and web marketing. The goal of IMC is to work together these different communication methods for increased sales and maximum cost-effectiveness. The document provides examples and definitions of these various marketing communication methods that are part of an IMC approach.
The document summarizes the functions of an advertising agency. It discusses how advertising agencies work with clients to develop effective advertising campaigns through services like strategic planning, creative development, media planning, and more. Advertising agencies are composed of departments that handle account management, creative work, media buying, and research. They work to understand client needs and promote goods, services, and ideas through various advertising mediums.
This document discusses advertising agencies and their role in creating advertising campaigns for clients. It defines an advertising agency as an independent service that creates, plans, and handles advertising and other promotional activities for its clients. Typical agency clients include businesses, corporations, and non-profits. The document then describes different types of advertising agencies, including full-service agencies, interactive agencies, creative boutiques, media buying agencies, and in-house agencies. Finally, it lists some common reasons why agencies may lose clients, such as poor performance, communication issues, unrealistic demands, personnel changes, strategy changes, and payment conflicts.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
This document discusses advertising media and media planning and buying. It defines advertising media and advertising agencies. It provides an overview of the Indian advertising industry and trends in advertising spending worldwide. It then covers the evolution of advertising and different types of media like print, television, radio, out of home, and digital media. It explains the processes of media planning, which involves research, objectives, strategy, implementation and measurement, and media buying, which involves identifying target audiences and finding the best ways to reach them.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
An advertising agency is a service business that creates, plans, and handles advertising campaigns for clients. Its roles include conducting research on products, target consumers, and companies; creating appealing ads; planning media placement; gathering feedback; and managing billing. Large full-service agencies handle all aspects of advertising, while smaller specialized agencies focus only on creative functions like copywriting. In-house agencies work solely for one advertiser.
An advertising agency provides various services to clients seeking to promote their products, services, or ideas. The key services include creative development, media planning and buying, marketing services, and integrated branding solutions. Advertising agencies employ account managers, creative teams including copywriters and designers, and media departments to develop effective advertising campaigns. Selecting the right agency involves evaluating their strategic thinking, creative work, integrated capabilities, and ability to demonstrate campaign effectiveness.
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...BellPepper Marketing
From Engagement to Conversions: Elevate Your Brand with BellPepper Marketing - Unleashing the Best Social Media Marketing Agency. Discover the art of captivating your audience, optimizing campaigns, and driving conversions, as we unlock the full potential of your brand in the realm of social media.
The document discusses key aspects of advertising agencies and their relationship with clients. It defines an advertising agency as a firm that creates promotional ideas, designs advertisements, books ad space/time, plans campaigns, conducts research, and provides other marketing services. Agencies help clients enter new markets through their expertise. The document outlines the roles of agencies, types of agencies, sources of agency income, factors for effective client-agency relationships, and reasons for client turnover. It provides guidance on selecting an agency, improving relationships, and coordinating with agencies.
The document discusses emergency plans at McDonald's restaurants. It explains that Ray Kroc, the founder of McDonald's, framed strict rules and procedures for restaurant operations to ensure consistency and quality across locations. These included detailed processes for food preparation and minimum wait times. The plans guard against unexpected situations like large customer volumes. McDonald's emphasis on having a structured plan and being able to adapt it in crises provides useful lessons for public relations work. PR professionals should understand their audiences, have crisis plans in place, and know how to shift strategies when issues arise.
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
www.brandonwheelz.com
The document provides an overview of marketing principles and concepts. It defines key terms like the marketing mix, marketing strategy, and the 4Ps and 7Ps frameworks. It discusses developing a marketing strategy by understanding customers, analyzing the market and competition, defining the marketing mix, and continuously reviewing and revising the strategy. The document also covers topics like global marketing, the internet's impact on marketing, and marketing divisions within companies.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2. Unit outline
⚫IMC Meaning and role
⚫One voice communication V/s IMC.
⚫Introduction to IMC tools
⚫The role of advertising agencies
⚫Perspective on consumer behaviour
5. ⚫ Product – According to Philip Kotler
“A Product is anything that can be
offered to a market for attention,
acquisition, use or consumption that
might satisfy a want or need” .
⚫ Price – Is the sum that the customer
pays in exchange for the product, or to
get a service performed.
⚫ Place – Marketing activities
undertaken to make the product or
service available to consumers at
convenient locations where they are
normally expected to shop for such
things.
⚫ Promotion – is the communications
from arm of marketing and includes
marketing activities used to inform
persuade and remind the target
market about an organization, its
products, services and other activities
to build a favorable image.
6. Promotion Mix
⚫Promotion mix constitutes the specific
group of marketing activities at a given
time concerned with the communications
aspect with existing or potential consumers
and the relevant public.
⚫Elements of promotion mix are,
⚫Advertising
⚫Personal selling
⚫Sales promotion
⚫Direct marketing
⚫ Publicity and Public relations
https://www.youtube.com/watch?v=Od
Ncsxx1uHI
7. Integrated Marketing
Communication
⚫ Integrated Marketing Communications (IMC)
is the term used to describe the entire
program by which you communicate with
your customers. The “face, personality and
spirit” of the company and products (all
marketing mix variables) should blend
together to present a unified message.
8.
9. Integrated Marketing
Communication
⚫ IMC plan is NOT a marketing plan. It is a portion of the
marketing plan that involves all promotional aspects of
the marketing plan. All communications with
customers, including but not limited to
• personal selling
• consumer sales promotions
• trade (channel) promotions
• advertising
• public relations
• corporate as well as product positioning
• customer service experiences
15. Integrated Marketing
Communication
⚫ The strategic
integration of multiple
means of
communicating with
target markets to form
a comprehensive,
consistent message.
16. Traditional compensation Performance-based compensation
Traditional compensation Performance-based compensation
Media advertising Multiple forms of communication
Mass media Specialized media
Manufacturer dominance Retailer dominance
General focus Data-based marketing
Low agency accountability Greater agency accountability
Limited Internet availability Widespread Internet availability
Media advertising Multiple forms of communication
Mass media Specialized media
Manufacturer dominance Retailer dominance
General focus Data-based marketing
Low agency accountability Greater agency accountability
Reasons for the Growing Importance of IMC
From Toward
38. Advertising Agency
Definition
An ad agency is an independent
company set up to render specialized
services in advertising in particular and in
marketing in general.
One can term an advertising agency as,
“a team of experts and professionals who
plan, create, produce, publish and
execute advertising campaigns in return
for commission paid by the media or fees
received from the advertiser”.
40. The Decentralized System
Sales Promotion
Package Design
Merchandising
Corporate
Finance
Marketing
Services
Product
Management
Marketing
Production Research &
Development
Sales
Human
Resources
Brand Manager
Advertising
Department
Marketing
Research
41. Types of Advertising Agency
⮚ Full Service Agency
Full service agency offers its clients a full range of marketing,
communications and promotion services including planning, creating the
advertisement, performing research and selecting media.
A full service agency may also offer non advertising services such as
strategic market planning, design of sales promotion, sales training
and trade show materials, package design and public relations.
⚫ http://www.graphic-design-institute.com/blogs/top-
10-advertising-agencies-india
42. Full Service Agency Organizational Chart
Board of Directors
Writers Art
Directors
President
Vice President
Creative
Services
Vice President
Account
Services
Vice President
Marketing
Services
Vice President
Management &
Finance
Print
Production
Media
Sales
Promotion
Office
Management
Finance
TV
Production
Account
Supervision
Research
Accounting
Traffic
Account
Executive
Personnel
43. ⮚ In - House Agency
⚫ The in – house agency as its name implies is owned out right by and operated
under the direct supervision of the advertiser.
⚫ It perform all the creative and media services provided by the traditional full
service agency.
⚫ A major goal in adopting this approach is to reduce the total cost of the advertising.
Ex: Usha international has an in-house agency called Goldilocks. Calvin Klein and
Benetton use in-house agencies.
⮚ A Creative Boutique
⚫ It is an agency that provides only creative services.
⚫ The client may seek outside creative talent because it believes that an extra creative
effort is required or because its own employees do not have sufficient skill in this
regard.
⚫ Ex: singylstroke, brunodanto
⚫ https://www.scoopwhoop.com/creative-indian-ads/
44. ⮚ Media Buying Service
⚫ There are independent companies specialize in the buying of media, particularly
radio and TV time.
⚫ Media buying is a niche service and these agencies are specialized in the analysis
and purchase of advertising time and space.
⮚ The A La Carte Agency
⚫ A la carte services can be purchased from a full service agency or from an
individual firm that specializes only in creative work, media, production, research,
or new product development.
⚫ The two requirements most frequently obtained by a la carte are creative and media
services.
45. ⮚ Special Service Agency (Group)
⚫ Some agencies focus their efforts only in some selected areas and then become
specialists in those areas.
⚫ There is great multiplicity of firms whose objective is to provide advertisers,
advertising agencies and the advertising media with a host of specialized services.
⚫ These firms collectively are called special service groups and they are by far the
least known component of the advertising industry.
46. Internet assignment
Chose any one advertising agency and
visit its website. From what you find on
that site, develop a profile of the agency
addressing the following points:
1. What is the agency’s focus, specialty or
area of business? What services does it
provide its clients?
2. What is the agency’s philosophy of
business?
3. How is the agency organized?
47. Advertisement Agencies Selection
Factors to be Considered
⮚ Total Extent of the Agency
When an agency operates on a larger scale, it is pretty obvious that it has the financial
prowess to hire a good amount of ad professionals. Also, smaller agencies do not have the skill to
provide a wide range of services.
⮚ Number of Clients under the Agencies’ Belt
Most agencies have their own website or brochure. You must log on to their website and
view the existing clients being handled by the agency, before hiring them to carry out your own
work. If the agency has a client on board that deals in the same line of products as yours, it is
recommended to avoid the agency in order to avoid the occurrence of repetitive work and
exchange of crucial business information with the competitor.
⮚ Types of Services on offer
It is essential to view the types of ad and non-ad based services offered by the agency.
Depending on your promotional needs and size or extent, you can hire a small or a large ad
agency accordingly. Moreover, certain types of agencies specialize in a particular field such as
FMCG advertising while other agencies may specialize in industrial marketing.
48. ⮚ Creative Talent Possessed by the Agency
You must always calculate the number and amount of creative personnel
owned by the ad agency, as it forms the basic criteria for selection. Creativity
can be calculated on the basis of factors such as quality of personnel,
experience, diversity, specialization and so on.
⮚ Media Contacts possessed by the Agency
With the help of adequate media contacts, the agency will be able to
accommodate the desired place, date and time required for the promotion of
your business. Agencies that closely work with most communication channels
such as radio channels, TV channels, publishers, printers and so on are the
ones to consider.
49. ⮚ Agency location and Proximity:
It is important to calculate the location of the agency for better
communication and contact with the agency. The closer the proximity to the
agency, the better convenience, control and involvement with its activities.
⮚ Methods of payment and compensation
It is good to compare the ad rates demanded by different agencies before
zeroing in on the perfect one. This is because different agencies charge
different amounts and promotional activities are always bound by tight
budgets.
⮚ Total amount of involvement
An agency must show complete respect for the client and allow it to take
part in the activities, give its feedback and work with the same form time-to-
time. Moreover, monthly reports and expenses should be shown by the
advertiser on an alternate basis.
50. ⮚ Endorsement of the Agency
Agencies that are endorsed by television, radio and newspapers are the
ones that are the most recognizable and this credit is eventually passed on to the
clients. These agencies have a specific code of conduct to follow and an image
to portray, which makes them the most reliable in the industry.
⮚ Agency Ranking
An agency that works hard to provide results and easy to approach, is the
one to consult. Which is why, it is important to research the current market
standing held by the agency. Agencies with a higher ranking are more reliable
and provide better returns on investment.
51. Advertisement Agencies Remuneration
Introduction
⮚ How much does an idea cost?
⮚ Putting a price on intellectual capital is one of the biggest puzzle facing
agencies and clients. Sometimes it takes a day, other times it takes six months
to crack the right idea. So should you pay for the hours spent on the job or for
the worth of the idea?
⮚ And how do you really know if an idea is going to be the one that takes your
business to the next level? Should you pay the same for an idea that increases
sales by 0.5% as you do for an idea that increases sales by 500%?
52. Why agency remuneration can be a complex negotiation
Agency perspective
⮚ Relationships are fundamental to a successful business partnership, so that
agencies often don't want to negotiate too hard.
⮚ In the case of an existing client, the agency may fear that it they push too hard,
they may force the client to put the business out to pitch.
⮚ As there is a growing squeeze on margins and profitability, winning and keeping
clients is seen as paramount.
⮚ Agencies will work more effectively and productively when they believe they
are being fairly remunerated.
53. Client perspective
⮚ Often the client doesn’t understand the financial structure of an agency.
⮚ The variety of remuneration methodologies in use can make it confusing.
⮚ Lack of understanding means that clients are often suspicious about costs.
⮚ There is continuing pressure from internal management to cut costs.
⮚ Many clients do not understand the complex process needed to develop a
creative idea, or that its value does not simply relate to “man hours”.
⮚ Negotiation may come at an awkward time - after the agency selection decision
has been emotionally made.