This document discusses the future of digital storytelling. It notes that information technology is expanding exponentially while companies innovate arithmetically. It emphasizes that brands must have a purpose and tell stories to connect with customers in today's real-time, social, mobile world. It outlines that brands should focus on (1) purposeful storytelling by defining a story and purpose worth sharing, (2) community architecture by engaging customers as heroes in an evolving story, and (3) cultural leadership by using stories to positively shape culture and find a purpose bigger than the company.