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#WTFUTURE
Self-Disruption:
Personal Innovation for Public Relevance
!
1. Relevance
!
2. Opportunity
!
3. Impact
The Case for Self-Disruption
1. Cultural Relevance
Promaxdba #WTFuture Conference - We First

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Simon Mainwaring presented on using social technology to build reputation, profits, and social impact. He discussed social engagement trends, noting that future profits rely on purpose, brands must celebrate their communities rather than celebrities, and brands should seek consumer actions over acquisitions. Attendees were invited to text their contact information to Simon Mainwaring or contact him on Twitter or email to receive information on a special training program from the American Society of Association Executives on this topic.

GSMI/We First Slides
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The document discusses various ways that brands are integrating social causes and citizen engagement into their business models. It provides examples of brands partnering with non-profits, using sales of products to support causes, forming industry coalitions to address issues like sustainability, and empowering customers to hold brands accountable through mobile apps and online platforms. The examples illustrate an emerging trend of "contributory consumption" where customers support causes through their purchasing decisions.

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Simon Mainwaring presented two sessions on October 9, 2012 about using Pinterest effectively. He recommends creating descriptive video pins and pinboards, keeping videos short, clearly describing content, curating fresh videos with descriptions, including "Pin This" annotations, adding "Pin Me" notices in outros, repinning others' videos, and adding Pinterest to websites to engage viewers and encourage sharing on Pinterest.

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This is a presentation given by Simon Mainwaring, founder of We First at the Arthur W. Page Society, 'Future Leaders' Program.

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The document discusses branding in the digital age. It emphasizes that brands must tell authentic stories through social media to build social and brand value. Specifically, it notes that (1) storytelling transcends technology; (2) an authentic story that establishes a competitive advantage is most worth sharing; and (3) how well a brand tells its story determines how well customers will tell it for the brand. The goal is purposeful leadership and self-sustaining profits through co-creative marketing and sharable storytelling that celebrates customers.

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The document summarizes key points from the 3rd Annual Gravity Summit presentation by Simon Mainwaring. It discusses the problems with a "Me First" mindset and the need to move toward more sustainable and socially responsible business practices that benefit consumers. Mainwaring argues that companies should merge profit and purpose, engage consumers as partners, and focus on contributing to positive social change through their business activities and partnerships.

brandssocial changesimon mainwaring
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Simon Mainwaring presented at Social Good Brazil on November 6, 2012. The presentation discussed the Global Brand Initiative led by Patagonia to address sustainability among apparel brands. Mainwaring promoted his "We First Vision" and offered attendees free resources and a special offer if they emailed his company.

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The document discusses how brands can build communities and contribute to social causes. It provides examples of brands like Nike that partner with foundations and engage customers in contributing to important issues. It also discusses how brands can collaborate with other companies or crowdsource ideas to make a larger social impact. The key takeaways are that future profit depends on having a clear social purpose, brands should focus on building communities over celebrity, and marketers need to engage social emotions to be effective.

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Este documento presenta una lista de actividades y características que definen la identidad de la persona, incluyendo pasear por su tierra natal, crear con acuarelas, literatura japonesa, personas sanas, creativas y respetuosas con deseos por cumplir.

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Key Insight
People rise to the conversation
you grow around them.

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The document discusses how social media and digital technologies are transforming advertising and capitalism. Key points include: - Advertising and capitalism need each other to survive but are being challenged by globalization, digitalization, citizen media, and social issues. - Consumers now want more than just products and are searching for meaning, caring/sharing, dialogue and social responsibility from brands. - The future of profit lies in having a clear vision, values of transparency, consistency, benefits and profit with a purpose beyond selling products. - Advertisers must become architects of community by focusing on relationships, listening and authenticity over push advertising and monologue. - Consumers now co-author brand stories using social

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This document describes Simon Mainwaring's book and social branding blueprint on how to become a contagious social brand. The book was a bestseller on several lists. The blueprint teaches companies how to tell their story in a way that inspires employees and customers to promote the brand through effective digital and social media strategies. It provides an easy to follow 8-module program and menu of strategies. Testimonials praise how the training has helped companies rapidly grow their brands and businesses.

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This document discusses how activating corporate purpose can build brands and social impact. It argues that culture, marketing, and consumers have changed and that purpose-driven "We First" branding is better than "Me First" branding. Purpose increases employee loyalty, customer alignment, consumer participation, and a company's ability to shape culture. When a company's purpose drives its entire business, it can experience more sustainable profit growth. The document provides action steps for using purpose to engage employees, customers, consumers, marketing, and culture to benefit the business.

brandingbusinessmarketing strategy
Promotion
Stonestreet: "We hope it creates a
conversation with viewers and also their
families and friends to see that Mitch
and Cam are just like everyone else."
Conversation
Promaxdba #WTFuture Conference - We First
Question 1:
What conversation will you
lead to shape your future?

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The document discusses the changing marketplace and rise of connected, socially conscious consumers and citizens. It describes how some businesses are building partnerships with customers and communities to support social causes, contribute to sustainability efforts, and engage customers in brand initiatives through platforms like crowdsourcing and mobile apps. Examples include partnerships between brands like Nike, P&G, TOMS and non-profits, as well as efforts like social gaming platforms, brand accountability apps, and citizen activism campaigns. The document promotes an upcoming seminar on social branding strategies.

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The document discusses how marketing and consumer behavior have changed in today's digital, socially-conscious world. It emphasizes that companies must focus on purposeful storytelling, community architecture, and cultural leadership. Specifically, it recommends that companies (1) define a fundamental human property for their brand, (2) declare their mission and values clearly, and (3) lead cultural conversations rather than just having a mission. Examples like Ben & Jerry's and Starbucks are provided to illustrate how brands can create value and positively shape culture at every touchpoint.

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This document contains a collection of short passages related to using social media and mobile technology for non-profit organizations. It discusses the potential for creativity in areas like partnering, embracing new technologies, and thinking differently. It also addresses challenges like over-focusing on fundraising and issues with management and operations. Overall, it promotes adopting a "for-profit mindset" of creativity, collaboration, audacity, engagement and community to help non-profits better utilize new technologies and platforms.

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This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing. Topics covered during this webinar are: • Understanding the importance of influencers; • Finding the right tools and methodologies to identify your influencers; • Learning some basic techniques for engaging your key influencers; and • Focusing on growing your future influencers

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Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.

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Audience
Advertisers

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The document discusses how social media is redefining many aspects of modern life and business. It notes that social media allows information to be shared more widely and quickly than ever before, reaching massive audiences in short periods of time. The document also provides tips for businesses on developing a successful social media strategy, including establishing goals, learning about target audiences, choosing appropriate channels, engaging communities, and analyzing results. The overall message is that social media represents a major shift and that businesses need to actively participate to take advantage of the opportunities it presents.

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facebookassociationsalumni
Sentiment
Key Insight
The greatest threat
or opportunity for
your future is YOU.
Question 3
How will you self-disrupt
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Challenge
Share one thought on a social
media channel relevant to your
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The document discusses how purpose-driven leadership and innovation are increasingly important for companies to engage consumers. It provides examples of how purpose can positively impact business, employees, communities and culture. The key messages are that strategic purpose can drive sustainable profit; engaging employees' humanity can inspire advocacy; and brands must lead conversations that shape positive consumer thinking and behavior.

brandpurposemarketing strategy
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This document discusses the importance of purposeful storytelling for marketing and business growth. It makes the case that companies need to shift from a "Me First" branding approach to a "We First" approach that focuses on purpose, values, and positively impacting communities. Purposeful storytelling can increase employee engagement and loyalty, build stronger customer communities, and allow companies to become leaders in important cultural conversations. The key is for companies to have a clear sense of purpose and mission that inspires and aligns employees, customers and communities through authentic storytelling over time.

storytellingbusinessemployee engagement
Simon Mainwaring Next Generation Digital Summit - December 2016
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This document discusses how brands can humanize digital storytelling to better engage consumers. It argues that brands need to shift from a "me first" to a "we first" approach by being transparent, authentic, and community-focused. The key aspects of humanized storytelling are identified as humanity, intimacy, and currency. Brands are encouraged to define a story worth sharing by declaring their mission and values, owning a fundamental human property, and naming their enemy. Examples are given of how Dove and Patagonia have used storytelling tactics and impact initiatives to shape cultural conversations over time. The document stresses that brands must leverage digital technology to scale intimacy and should transcend products to lead cultural discussions on issues like sustainability, equality

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Q&A
Thank you,
!
!
!
!
Slides@WeFirstBranding.com

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