The document discusses how AOL can make stakeholders smarter by providing concise data and insights. It notes that AOL has 700 employees, 5,000 global stakeholders, and $1.8 billion in annual ad revenue. While ad sales are getting harder, AOL can help by providing normative data, not just case studies. It also emphasizes delivering data and insights in a client-ready format through tagging and dashboards, not just raw data. The goal is to liberate stakeholders from being data slaves by making complex information accessible.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
The presentation describes the business model canvas of UBER as a part of the Entrepreneurship and Innovation Module wherein the Problems faced by UBER is mentioned along with the Recommendations which they can follow in order to improve the companies performance.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
The state of digital marketing today. What has changed? What is working? What is going to work in the future. To discover 130 ways to get more visitors to your website visit https://nuvopreneur.com/get-more-traffic-to-your-website/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
The presentation describes the business model canvas of UBER as a part of the Entrepreneurship and Innovation Module wherein the Problems faced by UBER is mentioned along with the Recommendations which they can follow in order to improve the companies performance.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
The state of digital marketing today. What has changed? What is working? What is going to work in the future. To discover 130 ways to get more visitors to your website visit https://nuvopreneur.com/get-more-traffic-to-your-website/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Video & Digital Marketing services, where CMO's and C-Suite of businesses loo...Pavan Kumar
Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Ecommerce HUB
Il Native è al crocevia tra i cambiamenti nelle abitudini di acquisto dei consumatori e le continue innovazioni tecnologiche al servizio dell’industria pubblicitaria. Si prevede che il Native sarà per questa ragione il primo formato di pubblicità digitale nei prossimi anni. In questo panel verranno condivisi alcuni dei principali dati provenienti da diversi studi di mercato condotti da Outbrain, dove si analizza la percezione dei consumatori riguardo a diversi formati pubblicitari. Olympia Pratesi, Team Lead Agency Sales di Outbrain Italia, vi accompagnerà nella scoperta delle sfide e dei punti di forza del Native Advertising applicato all’ecommerce. Condividerà inoltre insights, strumenti e best practice di aziende di vari settori che hanno incrementato il ROI e l’engagement dei propri eCommerce grazie al Native Advertising.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
How Competitive Data Fuels Lead Generation - Michael Stricker at Convirza - S...semrush_webinars
How Competitive Research Fuels Lead-Generation
Recent surveys put lead generation at the highest priority for SMB, with the greatest degree of difficulty. A critical issue. Michael Stricker, US Marketing Director SEMrush, demonstrates how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals. These immediately useful methods have been proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
• How to use Competitive Intelligence to Sell ?????
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 30-Day Trial of SEMrush Guru Plan to help them put these pointers into practice.
DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
Similar to Tom Kelly 2014 UGA MMR Research Summit Preso (20)
Digital Ethnography and IoT: Curiously Cognitive Computers in RetailMike Courtney
Researchers at Aperio Insights have developed new methods of “Digital Ethnography” (the science of consumer observation) to sense and detect patterns of behavior in real time with more attention to detail than a human.
Aperio is using IoT platforms to merge the various data streams and develop algorithms that can predict the reactions consumers will have to layout changes, dynamic messages and offers. The platform has features that can also help influence consumer behavior while still in the store.
Sensors, Wearables, Wi-Fi, Video and other Technologies for Market ResearchersMike Courtney
A look at new technology for conducing marketing research. Sensors, wearable cameras, Wi-Fi and Video analytics and other emerging tools for observing and understanding consumer behavior.
This short presentation highlights the use of digital ethnography as an observation tool to understand consumer behavior in automobiles for the purposes of developing new connected car applications and services.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3. WRITE MEDIA PLANS
REFINE AND SCALE AD
EFFECTIVENESS PRODUCTS
COLLECT AND STITCH DIFFUSE
DATA SETS
BUILD AD EFFECTIVENESS
PRODUCT
MAKE OUR COLLEAGUES SMARTER
KANTAR
10. DATASOURCES- COMPLEX
Purchase Intent
Ad Awareness
Brand Favorability
Message
Association
Brand Awareness
Interaction Rate
Interaction Time
Completion Rate
Click Through Rate Conversion Rate
QSR
Tech
Entertainment
Finance
CPG
Travel
Autos
Retail
Govt / Edu
Pharma / Health
11.
12.
13.
14.
15. MAKEYOURSELF SMARTER
4) YOU DON’T NEED A MILLION TO
LOOK LIKE A MILLION
1) CASE STUDIES ARE USEFUL BUT
NORMATIVE DATA IS BELIEVABLE
2) GIVE ME A DASHBOARD IS TO
GIVE ME DEATH
3) META-TAG ME
25. Purchase Intent
Ad Awareness
Brand Favorability
Message
Association
Brand Awareness
Interaction Rate
Interaction Time
Completion Rate
Click Through Rate Conversion Rate
QSR
Tech
Entertainment
Finance
CPG
Travel
Autos
Retail
Govt / Edu
Pharma / Health
SCIENCEOF ORGANIZATION
26. KPI
Brand Awareness
Ad Awareness
Message Association
Interaction Rate
Interaction Time
Video Completion
Rate
Conversion Rate
Click Through Rate
Category
Automobile
CPG
Education /
Government
Entertainment
Finance
Pharma / Health
QSR
Retail
Travel
Property
AOL Jobs
AOL.com
AOL On
Daily Finance
Engadget
Homesessive
Huffington Post
HuffPost Celebrity
HuffPost Sports
Mapquest
Moviefone
Mandatory
Kitchen Daily
TechCrunch
TUAW
Stylelist
Cambio
Autoblog
Product
Premium Formats
Display
Video
Mobile
Sponsorships
Roadblocks
Devil Network
Branded
Entertainment
Live Advertising
Native
Campaign
Ratings
Advertiser
Bank of America
Audi
American Express
Zillow
Miller Coors
L’oreal
LendingTree
Toyota
Vanguard
Home Depot
Target
J Crew
Visa
University of Georgia
Major League
Baseball
Staples
T Mobile
General Mills
Unilever
Brand Favorability
Purchase Intent
Tech
AOL Travel
Joystiq
Devil
Targeting
HP
27. KPI
Brand Awareness
Ad Awareness
Brand Favorability
Message Association
Purchase Intent
Interaction Rate
Interaction Time
Video Completion
Rate
Conversion Rate
Click Through Rate
Category
Automobile
CPG
Education /
Government
Entertainment
Finance
Pharma / Health
QSR
Retail
Tech
Travel
Property
AOL Jobs
AOL Travel
AOL.com
AOL On
Daily Finance
Engadget
Homesessive
Huffington Post
HuffPost Celebrity
HuffPost Sports
Joystiq
Mapquest
Moviefone
Mandatory
Kitchen Daily
TechCrunch
TUAW
Stylelist
Cambio
Autoblog
Product
Premium Formats
Devil
Display
Video
Mobile
Sponsorships
Roadblocks
Targeting
Devil Network
Branded
Entertainment
Live Advertising
Native
Advertiser
Bank of America
Audi
American Express
Zillow
Miller Coors
L’oreal
LendingTree
HP
Toyota
Vanguard
Home Depot
Target
J Crew
Visa
University of Georgia
Major League
Baseball
Staples
T Mobile
General Mills
Unilever
AdEffectiveness
28. KPI
Brand Awareness
Ad Awareness
Brand Favorability
Message Association
Purchase Intent
Interaction Rate
Interaction Time
Video Completion
Rate
Conversion Rate
Click Through Rate
Category
Automobile
CPG
Education /
Government
Entertainment
Finance
Pharma / Health
QSR
Retail
Tech
Travel
Property
AOL Jobs
AOL Travel
AOL.com
AOL On
Daily Finance
Engadget
Homesessive
Huffington Post
HuffPost Celebrity
HuffPost Sports
Joystiq
Mapquest
Moviefone
Mandatory
Kitchen Daily
TechCrunch
TUAW
Stylelist
Cambio
Autoblog
Product
Premium Formats
Devil
Display
Video
Mobile
Sponsorships
Roadblocks
Targeting
Devil Network
Branded
Entertainment
Live Advertising
Native
Advertiser
Bank of America
Audi
American Express
Zillow
Miller Coors
L’oreal
LendingTree
HP
Toyota
Vanguard
Home Depot
Target
J Crew
Visa
University of Georgia
Major League
Baseball
Nissan
T Mobile
General Mills
Unilever
PostCampaign
Analysis
Thank you very much, Niels – it’s an honor to be here at The University of Georgia to talk about How to Make Your Stakeholder Smarter
I always wanted to get my education in the South
And after getting accepted at a couple of my safe schools down here – I was quickly DENIED by Chapel Hill up in North Carolina
At 18 this was one of the major REJECTIONS of my life – 2nd to only Debbie Bentley in 6th grade (the 1st time I expressed interest in a girl)
And while 1991 Tom Kelly may not have gotten into Chapel Hill, I’m convinced 2014 Tom Kelly would.
But that’s only because I’m Older . . . More experienced . . . . And I’m smarter
Over the past 20 years or so I’ve become smarter professionally as well as personally . . . . .
Until 3rd day at Aol Sr exec “how make sales team smarter” so daunting here I had become SMARTER both pers and prof – but no idea how make others smarter
The answer to this question is NO relief off thook
Tall order 5,000 . . . . .
5 yrs ago emerged WORST merger in global business history FACEBOOK GOOGLE AND $1.8B in advertising revenue – REVENUE THAT’S GETTING MUCH HARDER TO WIN – WHICH IS EXACTLY WHY I WAS BEING ASKED TO MAKE MY SALES COLLEAGUES SMARTER
B/C the way advertising bought/sold changed YES . . . Jeans parties
Heard the pitch, seen present, lunch was nice NOW PROVE
& client fdbk says our PROOF needs align w/ THEIR KPIs . . . . . KPIs like To further this problem – most media seller don’t know the answers & materials don’t help
Not easy to prove 2 ways to address & get insight into hands of lrg sales team PEOPLE and TECHNOLOGY
Going to show TECH solution (Aol Ad Works) few mins 2 yrs ago we solved our Insight Sharing challenge with PEOPLE – this is what that looked like
PLAY MOVIE
AFTER VIDEO: Now FF 2 years 3,000 data projects / yr EXPANDED OVERTAXED AUTOMATION
On that note let’s dive right in to our Configurable Insights tool called AOL Advertising Works – it’s simple and fast SO we’re going to show 2 run throughs
PLAY MOVIE
So was interesting to see People sol juxtaposed against Technology solution – BOTH WORK and BOTH WORK TOGETHER but Tech solution more elegant and scalable
Along build process 4 important truths share w/ you now
NOT showing Case Studies here – Proof Points tied to Normative Data This is 1 of most MIS-UNDERTSOOD concepts in marketing insights world
To be sure, CS ARE useful Large format ad – DEVIL – helped Hunger Games crush opening day ticket sales 26% INT RATE BUT sample sizes of 1 OUTLIERS Here’s a few others All have in common?
Fine print
In last yr AOL measured 36T on OUR OWN SITES Typical, Projectable, Forward Looking
What one have to do to arrive?
The next natural question along the build path was not WHAT should we communicate – but HOW – and 1 answer jumped out at us - Don’t build another dashboard
Where the output only data – with no insight or interpretation, usage low across 700 people
This is b/c dashboards are to client friendly output what little yellow sticky notes are to client friendly output
This is what typical AOL Advertising Works output is like – ready to be presented to a client – and it makes all the difference
BUT THE REAL KEY IS HOW YOU ORGANIZE YOUR DATA AND HOW ACCURATELY YOU BUILD A TAXONOMY ACROSS ALL DATA SOURCES
How do you go from this cacaphonous mess . . . .
To this? Meta-tagging
metatag process this is what makes easy to understand Proof oriented Results Combos
It’s easy to see how simple, elegant and scalable the AOL Advertising Works platform is versus the People approach - and it didn’t take as much investment as you think
Easy roadmap to solve for the mounting demands from clients for PROOF
In the end we didn’t make our stakeholders smarter, we built a platform to make themselves smarter