1. ACHIEVING SOCIAL CHANGE THROUGH
CONTENT AND SOCIAL MEDIA
Tech and Social Change Meetup
November 4, 2011
Tracy Gold
@tracycgold

2. Your
Mission
Spread the
Word
Plan Events
Ask for
Volunteers/
Gifts in Kind
Share
Success
Stories
Organize
Volunteers
Collaborate
and Partner
Get Feedback
and Ideas
Build
Relationships

3. (PEDRO UGARTE/AFP/Getty Images)

4. REVOLUTION 2.0- Wael Ghonim, Google

5. DON’T BEG

6. KNOW YOUR AUDIENCE

7. FACEBOOK
• General information about
users
@tracycgold

8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Page

9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
FormatsBlog
Posts
Videos
eBooks
Research
Results
Podcasts
Tweets
Events
Seminars

10. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

12. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

13. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent
Name
Content
Type
Who’s in
charge
Due Date Publish
Date
Notes
How to use
a pensieve
Blog Post Albus 11/11/11 11/13/11 Don’t
forget to
find an
image!
My
Adventure
with a
Hippogriff
Video Sirius 12/1/11 12/15/11 Make sure
to post on
Reddit
Should
house
elves have
more
rights?
Facebook
Question
Hermione 1/15/11 1/15/11 Don’t
include a
“no”
option

16. From @dogfishbeer:

17. FACEBOOK APP: CAUSES

18. TWITTER
share Share
What
You
Create
Where
You
Share

19. TWITTER
Your
Content
Facebook
Twitter
LinkedIn
Google Plus
Reddit
Digg
StumbleUpon
YouTube
FlickrForums
Your website
Your blog
Industry Sites
Guest posts
RSS
Email (mass
and custom)
Print

20. YOUTUBE
UGC
People share what they
create.

21. YOUTUBE
People share what they
create.

22. Your
Mission
Spread the
Word
Plan Events
Ask for
Volunteers/
Gifts in Kind
Share
Success
Stories
Organize
Volunteers
Collaborate
and Partner
Get Feedback
and Ideas
Build
Relationships

23. QUESTIONS
• Outline and
resources:
http://bit.ly/11311te
ch or scan the QR
code
• Ask more:
–@tracycgold
–@rightsource
–http://facebook.co
m/rightsource