Building a story...
SCPRSA Annual Conference | Columbia, SC
November 4, 2011 @BobbyRettew
Friday, November 4, 2011

Friday, November 4, 2011

“She always
bought three of
everything...”
Friday, November 4, 2011

#BlogChat
Created and Hosted by @MackCollier in March 2009
✤ One of the longest-running Twitter
chats is #Blogchat, which started in
March 2009.
✤ Each week the group discusses a
different topic related to blogging.
✤ Sunday night chat will generate
anywhere from 10 to 20 million
impressions, reaching close to 2
million people each week.
Friday, November 4, 2011

Seattle Mama Doc
Dr. Wendy Sue Swanson
Seattle Children’s Hospital
Friday, November 4, 2011

today’s thoughts
✤ it takes time
✤ it takes consistency
✤ it takes passionate writing/storytelling
Friday, November 4, 2011

Digital Effect
Friday, November 4, 2011

Building the “Mothership”
Bridging the story with the Digital/SEO Effect
Friday, November 4, 2011

In the United States...
Social networks and blogs reach nearly
80% of active US Internet users and
represents the majority of Americans'
time online.
Friday, November 4, 2011

Power of YouTube
✤ YouTube is the 2nd largest search
engine in the world!
✤ Nearly 17 million people have
connected their YouTube account to at
least one social service (Facebook,
Twitter, Orkut, Buzz, etc)
✤ 100 million people take a social action
on YouTube (likes, shares, comments,
etc) every week
Friday, November 4, 2011

Telling Stories...
Friday, November 4, 2011

telling your story
✤ from your perspective - 1st person
✤ write passionately
✤ connect with like-minded people
✤ empower your brand ambassadors to share
Friday, November 4, 2011

5 MD Moms Blogging Passionately
Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical Center
Friday, November 4, 2011

Friday, November 4, 2011

Serrus Capital Partners
Friday, November 4, 2011

Legacy Day
Clemson University
Friday, November 4, 2011

Andy Arnold
✤ W. Andrew Law Firm
Friday, November 4, 2011

Friday, November 4, 2011

it is more than numbers
✤ it is more than a “Like”
✤ it is more than a new “Follower”
✤ it is more than a new email subscriber
✤ IT IS ABOUT PEOPLE...and their stories
Friday, November 4, 2011

Alison
MeGhee
Listened, Cared, & Engaged
Friday, November 4, 2011

References
✤ Nielsen Social Media Report: 3rd Quarter 2011
✤ http://blog.nielsen.com/nielsenwire/social/
✤ “Social Media Around The World” Presentation by Steven Van Bellegham
✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
✤ “The Growth of Social Media: An Infograph” by Search Engine Journal
✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Friday, November 4, 2011

Building a story...
SCPRSA Annual Conference | Columbia, SC
November 4, 2011 @BobbyRettew
Friday, November 4, 2011