Using Social Mediato grow better events<br />Presented by The Other Side Studios<br />Ottawa Festivals 2009 Fall Seminar/W...
Introductions<br />Social Media 101<br />What do you do?<br />Got an online profile?<br />
Social Media Buzzwords<br />
www.socialmediacircle.com<br />
www.socialmediacircle.com<br />9<br />
www.socialmediacircle.com<br />
Popular Social Actions<br />Connect<br />Collaborate<br />Comment<br />Rate<br />Share<br />
Jumping in Social Media<br />1. PLAN<br />Are you ready?<br />2. LISTEN<br />3. ENGAGE<br />4. INITIATE<br />
1. PLAN<br />Who should be involved & take the lead?<br />What are the objectives?<br />When is a good time to begin?<br /...
2. LISTEN<br />...to conversations about you,<br />...to conversations about your industry,<br />and identify key influenc...
2. LISTEN<br />Monitoring tools<br />
2. LISTEN<br />Find the Influencers<br />Source: David Armano & Stefano Maggi<br />
3. ENGAGE<br />Don’t be afraid to participate...<br />...but make sure to be “genuine”<br />
3. ENGAGE<br />
3. ENGAGE<br />
4. INITIATE<br />Prepare your site<br />Select your social media footprints<br />Create content<br />Spread it around<br />
4. INITIATE<br />Prepare your site<br />
4. INITIATE<br />Select your social media footprints<br />Corporate Profile Strategy<br />“Sustainability” Plan<br />Exit ...
  Social Networking
  Photo Sharing
  Video Sharing</li></li></ul><li>4. INITIATE<br />5 Tips for facebook<br />Create an event from yourfacebook page with go...
4. INITIATE<br />5 Tips for twitter<br />Follow the influencers<br />Find relevant discussions (#)<br />Tweet using hash t...
4. INITIATE<br />5 Tips for flickr<br />Join relevant groups<br />Post your pictures torelevant groups<br />Give titles & ...
4. INITIATE<br />5 Tips for YouTube<br />Subscribe to relevant influencers<br />Give titles & descriptions, tags & categor...
4. INITIATE<br />Create content & spread it around<br />Team Brainstorming<br />Pre-Event<br />During Event<br />Post-Even...
Conclusion<br />Social Media allows you to be connected with your audience<br />before, during & after your events<br />
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Using Social Media Footprints Slide Share

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This session will expand on what was previously learned in terms of leveraging open source and free social media tools to improve marketing results.

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Using Social Media Footprints Slide Share

  1. 1. Using Social Mediato grow better events<br />Presented by The Other Side Studios<br />Ottawa Festivals 2009 Fall Seminar/Workshop Series<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. Introductions<br />Social Media 101<br />What do you do?<br />Got an online profile?<br />
  7. 7. Social Media Buzzwords<br />
  8. 8. www.socialmediacircle.com<br />
  9. 9. www.socialmediacircle.com<br />9<br />
  10. 10. www.socialmediacircle.com<br />
  11. 11. Popular Social Actions<br />Connect<br />Collaborate<br />Comment<br />Rate<br />Share<br />
  12. 12. Jumping in Social Media<br />1. PLAN<br />Are you ready?<br />2. LISTEN<br />3. ENGAGE<br />4. INITIATE<br />
  13. 13. 1. PLAN<br />Who should be involved & take the lead?<br />What are the objectives?<br />When is a good time to begin?<br />Where should you be in the social sphere?<br />Why should you do it?<br />How will you measure success?<br />
  14. 14. 2. LISTEN<br />...to conversations about you,<br />...to conversations about your industry,<br />and identify key influencers <br />
  15. 15. 2. LISTEN<br />Monitoring tools<br />
  16. 16. 2. LISTEN<br />Find the Influencers<br />Source: David Armano & Stefano Maggi<br />
  17. 17. 3. ENGAGE<br />Don’t be afraid to participate...<br />...but make sure to be “genuine”<br />
  18. 18. 3. ENGAGE<br />
  19. 19. 3. ENGAGE<br />
  20. 20. 4. INITIATE<br />Prepare your site<br />Select your social media footprints<br />Create content<br />Spread it around<br />
  21. 21. 4. INITIATE<br />Prepare your site<br />
  22. 22. 4. INITIATE<br />Select your social media footprints<br />Corporate Profile Strategy<br />“Sustainability” Plan<br />Exit Strategy<br />Select your footprint for:<br /><ul><li>Microblogging
  23. 23. Social Networking
  24. 24. Photo Sharing
  25. 25. Video Sharing</li></li></ul><li>4. INITIATE<br />5 Tips for facebook<br />Create an event from yourfacebook page with good info & links<br />Post pictures & videos<br />Invite influencers<br />Give incentives to spread<br />Ask for ideas & feedback<br />
  26. 26. 4. INITIATE<br />5 Tips for twitter<br />Follow the influencers<br />Find relevant discussions (#)<br />Tweet using hash tags (#)<br />Re-Tweet and replywhen people talk to/aboutyou and your event<br />Be human<br />
  27. 27. 4. INITIATE<br />5 Tips for flickr<br />Join relevant groups<br />Post your pictures torelevant groups<br />Give titles & descriptions<br />TAG your pictures<br />Organize them (sets)<br />
  28. 28. 4. INITIATE<br />5 Tips for YouTube<br />Subscribe to relevant influencers<br />Give titles & descriptions, tags & categories<br />Make videos relevant tocurrent events<br />Keep it under 3-5 minutes<br />Submit your videos as relevant video replies<br />
  29. 29. 4. INITIATE<br />Create content & spread it around<br />Team Brainstorming<br />Pre-Event<br />During Event<br />Post-Event<br />Recruiting volunteers(Influencers)<br />Ticket sales campaign<br />Sponsorship<br />Ask for ideas, get “them”involved in the planning<br />Post planning progress updateson your siteand spread it<br />Participants to post/upload their photosor videos during the event <br />Create your own photos/videos of the eventpost/upload it live!<br />Promote a twitter hash tag<br />Don’t forget you have anaudience outside yourevent<br />Participants to post/upload their photosor videos post-event <br />MAKE SURE to create yourown post-event report usingphotos/videos...<br />Feedback campaign<br />
  30. 30. Conclusion<br />Social Media allows you to be connected with your audience<br />before, during & after your events<br />
  31. 31. Let’s help you create a plan in 10 steps<br />Worksheets<br />Preparing your website<br />Monitoring strategy<br />Identifying potential influencers<br />Engagement strategy<br />Publishing strategy<br />Selecting social media footprints<br />Corporate profile strategy<br />Keyword analysis<br />Content strategy<br />Deployment plan<br />
  32. 32. tw<br />twitter @marquiscote<br />

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