How can nonprofits engage their supporters online to carry the message and mission of the nonprofit to their connections. The goal is to create compelling content that encourages and motivates supporters to comment and share this content with their own networks.

1. Engage Nonprofit
Volunteers Through
Social Media
Greg Allbright
ChangeDFW.com
@change4adollar
greg@changedfw.com

2. Overview
Great content (Interesting, entertaining, and/or informational)
Engaging your volunteers in fun, creative ways
Volunteers who feel they are contributing to mission success

3. Three Deliverables In This Presentation
• Learn to craft a social media campaign strategy
• See content ideas and examples
• Find specific ways to engage volunteers

4. Social Media Strategy (Download the Worksheet)
Use for building event interest, audience development, or awareness
campaign
• What's your pitch/point
• How much does your audience know about you and social media?
• How will you be human?
• How will you measure success?
http://www.scribd.com/doc/18673348/Social-Media-Strategy-Worksheet-
from-Jay-Baer-at-Convince-and-Convert

5. Give Information And Ask Questions

6. Help People

7. Help People

8. Tell People’s Story

9. Confront Stereotypes and Myths

10. Talk About Current Events - How They Relate

11. Share A Photo (Show People What You Do)

12. Share A Photo (Show People What You Do)

13. Share A Photo (Show People What You Do)

14. Share A Photo (Ask Questions, Make People Think)

15. Highlight a Recent Event

16. Share A Video

17. Answer Frequently Asked Questions

18. Ask People To Recruit Others To Your Social Media

19. Use Hub and Spoke Method to Market Your
Content

20. You want volunteers to comment, share, and
encourage other people to share.
• Email : Encourage people to send it along to friends
• Facebook - Comment on your posts, then share with others, and provide
their own comments. (Events, Photos, Videos, Questions, Polls, Notes,
Discussions)
• Twitter - Follow you, RT your tweets, include you on their #FF
• Youtube - "like" a video, subscribe to our channel, share it with friends,
make a response video
• Flickr - Post their event pictures. Comment on yours. Share your photos.
Suggest your stream to friends
• LinkedIn - Identify themselves as volunteers. “Follow” your profile. Connect
with other volunteers.

21. Social Media Action Team
• Ask board members and volunteers
• They comment, share, post, link for specific purpose
• Email before posting, tell them what
• Good for the short term, specific event or awareness campaign

22. SWAT - DFW/AMA Nonprofit SIG - Used
for February 2011 event
• Weekly content was produced:
including videos, polls, and
articles
• Facebook Fan Page/Event =
Hub of marketing effort
• Twitter, Facebook, Email,
Linkedin, Youtube all used as
spokes
• A team of nine were asked to
share each week
• High attendance for workshop,
as a result

23. Social Media Volunteer Team
• Ask a broad spectrum of people
• Empower them to create content
• Serve as the voice on platforms
• Good for the long term, over several years
• Switch roles frequently, prevents social media fatigue
• Austin Street Centre and Red Cross of Dallas

24. Ask Yourself These Three Questions Before Every
Post
• What’s my strategy?
• What’s my content?
• How am I asking volunteers to
help?

25. Was this helpful?
Greg Allbright
Contact me today to find
changedfw.com out how your nonprofit
can benefit from
@change4adollar social media marketing.
Let me know what you
facebook.com/Change4aDollar
thought of the
greg@changedfw.com presentation. Thanks!