This document discusses strategies for achieving profit goals in a business. It defines key terms like entrepreneur, profit, and strategy. It outlines steps to take like creating a vision and mission, setting SMART goals, and developing strategies in areas like marketing, sales, operations, and finances. Control checks are recommended to audit strategy outcomes and ensure progress towards profit goals. The author is introduced as an experienced business consultant who can provide training and advice on topics like starting a business, customer service, and accessing opportunities.

1. By
Angela Ihunweze
CEO OF ANGELA ITAMBO COMPANY
080 33 28 04 53
Achieving profit goals and
strategies

2. Outline
 Why is this topic necessary
 Definition of major terms
 Steps towards achieving this feat
 Summary

3. Why is this topic necessary
 The oxygen of any thriving business lays on the
ability to achieve the desired profit goals of the
business in question
 In order to achieve this: you the entrepreneur must
be acquainted with how to achieve it given the
complex nature of the business environment you
operate in
 In order to achieve your desired profit goals you
need to do so by developing strategies that will guide
you towards achieving this feat. There is a saying
‘Being busy is not the same as producing results’

4. Definition of major terms
Entrepreneur: a person who sets
up a business or businesses,
taking on financial risks in the hope
of profit
Profit: is simply the final amount of
money that the business makes,
once all the costs are paid from the
income (aka revenue) In business
profits are seen at least after
eighteen months of operation

5. Definition of major terms part 2
 Strategies
 The origin of the term
The term strategy originated from the battlefield, armies never went
into a battle without a strategy. Smaller armies overdrew bigger armies
by the careful execution of a strategy, even entering enemy
territory, one needed a strategy. The same can be said of business,
doing business especially in this era of globalization needs careful
maneuvering which can only be got through strategizing.
 Its definition; according to the advanced oxford dictionary a strategy
is defined as;
1. A plan that is intended to achieve a particular purpose.
2. The process of planning or carrying out a plan in skillful
way
3. The skill of planning the movements of armies in a battle or war

6. Steps towards achieving this feat
Create your vision for the business
 Vision: to excel in this profession, you must have an
insight on what you intend to achieve from this
business. What is your dream for this business
immediately, three years from now, five years from
now even to old age? This requires deep sincere
soul searching after taking into consideration all
necessary inputs that will affect your entry into this
profession e.g Family, Economy e.t.c
To make this exercise worthwhile it has to be written
down.

7. Steps towards achieving this feat 2
To achieve your vision, you must inculgate a direction for your
business and this can only be achieved through having a
mission
 Mission: In order to achieve this vision, you must then be
acquainted with how you intend to arrive at it. In order to do so
successfully, you must do an intelligence report of the business
in question. A viability report which will provide you with all the
information that constitutes the business in question. What are
the core revenue generation opportunities that make up this
opportunity. The time span towards achievement. As well as
the most suitable environment for its actualization. This
information is a necessary guide towards developing the right
mission for the business in question.

8. Steps towards achieving this feat 3
To ensure you achieve your mission, goals
must be set for the short term , medium
term as well as long term.
This goals must be SMART

9. Steps towards achieving this feat 4
 Strategy: given the information derived from your
intelligence exercise, as well as goals you have set for
your business. Strategies must be created to ensure
you achieve your goals and this strategies can only be
possible if you are armed with the following:
1. The business environment of the intended business,
the various forms of business within the sector in
question, the different entry routes to use towards
serving customers as well as generating revenue in
order to make a healthy profit.
2. The most ideal option to use as regards the resources
at hand.
3. With this information at hand you can

10. Steps towards achieving this feat 5
 Strategies along the following must be established
1. Marketing: to identify the needs of the customers and
create products or services which meet these needs
2. Sales: Setting sales leads and targets which will ensure
the company has a sizeable number of customers to
break even as well as make a profit
3. Employee Retention: to ensure there isn’t high employee
turnover which is bad for business .
4. Operations: to ensure that there aren’t leakages which
causes cost hikes and unexpected loss in the business in
question
5. Financial: How money is raised and how money
generated is managed so as not to lead to bankruptcy.

11. Important point
There must be a system in place to ensure that
there are control checks which will audit the
outcomes of these strategies either monthly,
quarterly or every 6months to ascertain
whether there is progress or not and find
alternative outcomes to still achieve the
goals of the business.
Thank you for the opportunity to share this
with you

12. About Angela Ihunweze(Mrs)
 She is the CEO OF ANGELA ITAMBO COMPANY
 She is a graduate of business management and marketing
 She has been a columnist with the business day , Nigerian
SUN newspaper, body of work has also been published in
Punch news paper as well as Success Digest
 She is a certified mentor
 She has facilitated for companies such as , Fate foundation,
Leap Africa, USAID, Technology incubation center, Oshodi
Local government,Redemmed Christain church of God (City of
David, Jesus Sanctuary, House of Victory, Strong tower
missIon) Assemblies of God to mention a few
 She is the author of How to start and succeed in business, and
what it takes to own a successful business.

13. About Angela Ihunweze(Mrs)
 Invite her to facilitator in your trainings ,
workshops, meeting and you will glad you
had her on your team any where you are.
Aside this lecture , she has spoken on
customer service, customer management,
professionalism in the workplace, business
concept writing, business plan, starting a
business, identifying and accessing business
opportunities to mention a few

14. CONTACT DETAILS
Contact: ANGELA IHUNWEZE(Mrs)
CEO OF ANGELA ITAMBO
COMPANY
+234 08033280453,
+234 08182560539
angelaitambo74@yahoo.com
startbusiness101@gmail.com