This document discusses strategies for achieving sustainable business growth by focusing on impacting three key areas: decisions, sales, and cash. It emphasizes the importance of balancing activities in these areas to nurture growth holistically over time. Specific techniques are provided for improving effectiveness in each area, such as aligning sales strategies with other activities to boost profits, maintaining optimal cash levels for short and long-term needs, and establishing systems to make consistent, high-quality decisions even with limited information. Conducting regular self-checks of business health and goals is also recommended to ensure strategies remain effective and address any challenges to ongoing growth.

1. Impact 3 areas to
achieve desired
sustainable business
growth
3C Wisdomvalley: For Lifetime Values
S C D

2. Any Time
Any Place
Any One
Any Condition
Any Intention
Growing is
the only rule
to GAIN
Loss Starts When Grow Stops

3. Life is not about gain and loss
We not looking at sustainable growth
We are looking at desirable sustainable growth!
this presentation is for people who are looking for

4. Two levels in growing a business:
To increase or accumulate achievements
To upgrade to be more capable
You must be working on one or both now!
Do you know where you are?
Are you planning to do better?
Or you not sure what to do now?

5. We increase/ accumulate achievements is to nurture growth. Without sufficient achievements, the growth is not fulfilling
To consistently producing PPP achievements
sufficiently is called sustainable growth.
Sustainability … Sufficient Prosperity-People-Planet (PPP) Achievements

6. Sustainable
Growth
Desirable
Growth
Although this presentation
doesn’t describe the desirable
growth, it is essential to note
that we want to achieve
desired sustainable growth

7. Decision
Sales
Cash
Impact
To consistently impact these three areas
strategically open doors to build business
into achieve sustainable growth.

8. Decision
Sales
Cash
Impact
There are different activities and purposes
specially designed to impact each area
entirely and holistically. Strategically allow
various activities and objectives to interact to
achieve sustainable business growth.

9. Focus on Sales To produce Profits
Never just increase leads or sales while ignoring how they impact profits
Marketing + Branding + Business
Development + Product Management +
Sales + Customer Service + Production
+ Logistic + Admin + Finance + HR + etc
Activities Results
We need an active organisation, but act correctly result differently
Effectiveness + productivity + quality
+ delightness + product-market fit

10. Focus on Sales To produce Profits
Never just increase leads or sales while ignoring how they impact profits
Marketing + Branding + Business
Development + Product Management +
Sales + Customer Service + Production
+ Logistic + Admin + Finance + HR + etc
Effectiveness + productivity + quality
+ delightness + product-market fit
Activities Results
We need an active organisation, but act correctly result differently
Do you know how to:
1. Stop generating making loss-making sales?
2. Align sales strategies with other activities for desired profits?
3. Boost your sales and profits currently?
4. Address challenges that stop you from increasing sales?
5. Whether you are selling correctly?

11. Focus on Cash To realise Biz Values
Cash is king but why excessive consider unhealthy?
Conflicts management + resource
allocation + upgrading + successions +
commitments + contingencies + loans
Smoothness Continuity
Cash smoothen business flows in short-term and invest in long-term continuity
Solvency + standby + satisfaction
+ payback + NPV + gearing

12. Focus on Cash To realise Biz Values
Cash is king but why excessive consider unhealthy?
Conflicts management + resource
allocation + upgrading + successions +
commitments + contingencies + loans
Smoothness Continuity
Cash smoothen business flows in short-term and invest in long-term continuity
Solvency + standby + satisfaction
+ payback + NPV + gearing
Do you know how to:
1. Calculate how long it takes for a sale to be converted into cash?
2. Maintain the correct portion of cash for short-mid-long terms needs?
3. Protect cash/ business values against business risks?
4. Appraise any kind of business investment?
5. Value your business to check on your growth health?

13. Focus on Decision To nurture Beliefs
Fast decisions need timely information; Quality decisions depend on decision makers’ beliefs
Mission + vision + goals + risks mgt +
forecast + plan + insights + clarity
Future Risks
The future is the decision made after discounting the associated risks.
Mindsets + techniques + decision
system + policies/ culture

14. Focus on Decision To nurture Beliefs
Fast decisions need timely information; Quality decisions depend on decision makers’ beliefs
Mission + vision + goals + risks mgt +
forecast + plan + insights + clarity
Future Risks
The future is the decision made after discounting the associated risks.
Mindsets + techniques + decision
system + policies/ culture
Do you know how to:
1. Make decision without sufficient information?
2. Make the organisation to produce consistent quality decisions?
3. Detect and evaluate the decisions within an organisation?
4. Handle tough decisions fast and effectively?
5. Improve decision making techniques for effective decisions.

15. Decision
Sales
Cash
Impact
Balance the above turns the business active and
grows business holistically at the same time.
Business values Customer centric
Desirable outcomes

16. How to Impact the 3 Areas Effectively?
1. A sustainable growth map for current business.
2. Know business functions interconnections & values
flow from a function to another.
3. Know how to improve growth effectiveness.
4. Know how to improve growth capabilities.
5. Action plan for rapid benefits now.
6. Quality growth with effective methods & tools.
7. Develop & execute strategic growth program.
8. Techniques to operate with limited resources.
9. A growth mindsets with sustainability in mind.
10. Open to adjust and ready to accept good comment.

17. Self-check
1. Current business health, condition, & potential.
2. Are current goals align to ultimate goal?
3. Are current strategies still effective?
4. Challenges need to be addressed to achieve goals.
5. Able to convert challenges into growth achievements?
6. Are you on the sustainable growth path track?
7. You plan to address challenges or plan to grow?
8. The consequences due to act or not to act.
Contact Us For Free Advices
1. Business clinic approach to revisit the above questions.
2. Quick comments to reignite, reshape, rejoice your business
3. 2nd opinion to check on your own assessment
4. Gain confident to do the next move
3C helps companies to achieve sustainable growth.
Email: care@3cthinktank.com
Call/ WhatsApp: +65 96254931