1. Efficiently robust NPD
Editor - Michelle Malone
Prepare with these key elements to set your project up for success:
1. Diverse teams. Your product team should be small but diverse. Include a member from
each area in your business. This will help with buy in at each stage of development and a clear
understand of all processes involved.
2. What would success look like? Have you team answer this question first and keep it at the
top of your project documents. When you know what you are aiming for and your team will
be able to make decisions faster and you will easy know when you have a winning product or
its time to kill it and move on.
3. Get management on board early. Management must have buyin from the very beginning.
They must agree with your team’s product success goal, even if it means tweaking this to suit.
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Efficiency comes from getting the basics right, first time.
2. 4. Create a strategy for communication.
Identify and agree on how and when your
team will communicate with each other.
Always choose a system that suits all team
members, no buy in = no reporting.
5. Know the process. Know when you have
enough information to review and test your
knowledge. Don’t jump phases.
6. Time is money. Never start a meeting or
a task without first setting a specific time to
finish it and ensuring all appropriate team
members are present.
7. Capture your learning. Keep a record of
all your learning, both successful and
unsuccessful. This will mean for a robust
and efficient system for future
developments.
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